ThingMagic LLC / September 18, 20031 Development Fees versus IP Rights: Creating an IP Portfolio without VC Funding Bernd Schoner ThingMagic LLC MIT Enterprise.

Slides:



Advertisements
Similar presentations
The Free Enterprise System
Advertisements

FINANCIAL MANAGEMENT I AND II
Objective: Understand the six activities/functions that are critical to operating a business.
RFID John Wiley & Sons Inc Higher Education Initiative In conjunction with.
Financial Management F OR A S MALL B USINESS. FINANCIAL MANAGEMENT 2 Welcome 1. Agenda 2. Ground Rules 3. Introductions.
The Business Plan.
Do You Want to Start a Company? or Lessons from Babs’s Excellent Adventure Babs Soller, PhD Founder, President & Chief Scientific Officer Reflectance Medical.
BUSINESS MODELS. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Show me the Money  Expenses  Direct, software licensing, salaries  Indirect,
1 Marketing of Licensing-Out Opportunities FPTT Conference Halifax, June 2004 Dave Tyrrell, Vertex Intellectual Property Strategies Inc.
Unit 4: Utilizing Financial Documents
Entrepreneurship I Class #8 VOSG I Business Plan and Finances.
Global Software II Introduction Paving the Way to the US Market For Finnish Software Companies Copyright Global Software II 2002.
Motives and Functions of a Business
Advancing system design technology asc SBIR: start-up funding and sustained growth A case study for “No Money Down: Raising Capital From Unconventional.
Business Plan Preparation Frank Moyes Leeds College of Business University of Colorado Boulder, Colorado 1 Financial Plans.
Real World Applications of RFID Mr. Mike Rogers Bryan Senior High School Omaha, NE.
Lecture Notes #7 Radio Frequency Identification (RFID)
Business Plan Presentation Topics to be Included Company Name & Mission Compelling Customer Need Sustainable Competitive Advantage Value Proposition: Revenue.
Zsuzsanna Fluck Broad MBA Business Plan Competition Preparatory Workshop What makes a business plan successful to raise venture capital funding?
Entrepreneurship and New Venture Management
What Is Entrepreneurship? By: Jaleesa Meredith. Differences between Employees and Entrepreneurs  Most Americans earn money by working a business  A.
E-Commerce and Supply Chain Management (SCM)
SMEs Division National IP Action Plan for Entrepreneurs and SMEs March 2008 Small and Medium-Sized Enterprises Division World Intellectual Property Organization.
Entrepreneurial Mindset and Main Topics in a Sustainable Business Plan By Gonzalo Manchego Business Consultant.
© McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Financial Strategy and Financial Objectives “Running by the Numbers”
The Multinational Corporation and Globalization
1 Wildcat Venture Management Technology Transfer Tactics Audio Panel September 30, 2008 Chicago, IL Copyright © 2008 Wildcat Venture Management, Inc.
Radio Frequency Identification So What? What is RFID Type of technology that uses electromagnetic radio frequency to identify objects, animals and humans.
RFID: The Next Big Little Thing William T. Colleran, Ph.D. President & CEO, Impinj Inc. Copyright 2003 Impinj, Inc. All rights reserved.
Product/Service Name: Team Leader: Faculty / Research Alliance: Mobile Tel:
The University Startup Company Law Firm California Massachusetts Florida (310) Stephen P.
April, 2013 Agency for Investments and Competitiveness.
Internet 2 Corporate Value Proposition Stuart Kippelman (J&J) Jeff Lemmer (Ford) December 12, 2005.
1 Taxation of Inbound Transactions Recall definition of an inbound transaction Two taxing regimes: Passive investment income 30% tax on gross income (many.
Trends in apparel supply chain management. Supply chain Supply chain consists of all the parties involved directly or indirectly in fulfilling a customers.
Financial Accounting. What accounting is Monetary unit & economic entity assumptions Uses and users of accounting The accounting equation Ethics as a.
Click to edit text Presentation Title Presenter’s name Presenter’s Title Date Be Efficient – Accurate – Connected™
RFID Myths, Facts and Reality. What is RFID? Radio frequency identification or RFID Generic term for technologies that use radio waves to automatically.
PITCHING TO INVESTORS,  WHAT WE WANT TO HEAR Talk Ain ’ t Cheap LUT Lauri Haiko.
1 Exhibit 1: Integrated Product Development (IPD) – Level 1 Innovation is the engine driving revenue growth Innovation Engine Manufacturing Products New.
The Business Plan. What is it? It is a study which identifies the business, the product, the market, the business feasibility and it financial requirements.
What’s Coming  Today  Market presentation- Bioremediation (20’)  Commercialization Options (40’)  Work Session- market research and commercialization.
Idaho’s EB-5 Regional Center A Platform for Project 60 Success Accelerating Idaho’s Economic Growth.
Intern Guide: Business Plan Review & Management May 2015 Confidential.
Rivers Capital Partners ltd is authorised and regulated by the Financial Services Authority no: Investment Readiness Jonathan Gold 6 March 2013.
GROWTH Success and Failure. IS GROWTH IMPORTANT? Depends on where you are in the life cycle of the business Start up Second stage Maturity Exit.
Chapter Objectives LEARNING OBJECTIVES
Indiana University Select Career Opportunities Orientation Program September 16, 2003 Presented by: Mike Newell Jeff Brown Financial Opportunities.
Marketing- Product, Price, and Promotion 9 Chapter © 2004 by Nelson, a division of Thomson Canada Limited.
Indiana University Professional Opportunities Orientation Program September 17, 2002 Presented by: Brian Oliver Jeff Brown Financial Opportunities.
The Supply Chain Doctors Warehousing Fundamentals The Supply Chain Doctors Kimball Bullington, Ph.D. Cliff Welborn, Ph.D.
Feasibility Analysis Outline
Technology Supply Chain Management
Chapter 17 Financing a Business Methods of Obtaining Capital Selecting a Method of Obtaining Capital Sources of Outside Capital.
Commercialization Plan Product Development Business model Financial plan BUSINESS PLAN Development strategy Budgets IDEA Invention Preface Fig 1.
Information Systems in Organizations 4.1 Supply Chain Management Systems.
Today-2/18 Market readiness checklist and Executive Summary (15’) Finances- expenses, revenues, and summary (35’) Work Session (60’)  Review Market Research.
What’s Coming  Today  Group market research presentations (45’)  Work Session with advisors- market research refinement (30’)  Commercialization options.
New Jersey Technology Commercialization Conference December 8, 2004.
Value Extraction LLC EXTRACTING VALUE FROM INTELLECTUAL ASSETS Henry Fradkin Principal Value Extraction LLC Garrison Street Dearborn,
HEPTech Workshop on Marketing of Science and Technologies 24 September, Plovdiv Key Issues Bojil Dobrev, Sofia Univesity.
2 Minute Writing Identify two facts you learned in your reading about economic systems.
TYE GLOBAL COMPETITION BUSINESS PLAN. AGENDA Timeline Student Responsibilities Business Plan Development Guidelines for Business Plan Document Outline.
Business Plan Preparation Frank Moyes Leeds College of Business University of Colorado Boulder, Colorado 1 Funding, Management, Competitive Advantage.
Why Businesses Fail Can Name a Local Business that Failed for the Reasons Given? Record them. Lack of money Lack of business experience Poor management.
The Evolution of EPC Standards Sanjay Sarma July 12, 2005.
INTRODUCTION TO FINANCIAL MANAGEMENT Chapter 1. WHAT IS FINANCE? Finance can be defined as science and art of managing money. KEYWORDS FINANCIAL MANAGEMENT.
What is RFID? Radio frequency identification (RFID) is a wireless form of automated identification technology. RFID is sometimes called dedicated short-range.
Write here the title of the business plan and your name/affiliation RECOMMENDATION: THE NUMBER OF TOTAL SLIDES SHOULD BE 18. Thessaloniki, 12 September.
Presentation transcript:

ThingMagic LLC / September 18, Development Fees versus IP Rights: Creating an IP Portfolio without VC Funding Bernd Schoner ThingMagic LLC MIT Enterprise Forum, September 18, 2003 No Money Down: Raising Capital from Unconventional Sources

ThingMagic LLC / September 18, Outline and key messages  ThingMagic’s approach to funding  It’s all about creating an Intellectual Property Rights (IPR) portfolio …. and giving some of it up!  Case Study: Radio Frequency Identification (RFID) technology -- an ill-defined market  In an emerging market the timing of investments is everything!

ThingMagic LLC / September 18, ThingMagic – Business Model  Design, develop, and prototype communications and sensing systems  Provide technology services but participate in the upside of successful products  Earn royalties and spin-off promising technologies  Avoid equity funding and stay independent

ThingMagic LLC / September 18, Case Study: RFID technology I Tags Antennae Reader

ThingMagic LLC / September 18, RFID technology II  The MIT Auto-ID Center promotes the use of RFID chips in the supply chain  EPC tags to replace UPC (barcode)  Need for cheap tags  Need for intelligent readers

ThingMagic LLC / September 18, News from the RFID industry....  Auto-ID Center signs up 100 sponsor companies  Gillette buys 500 Million EPC tags  Wal-Mart imposes EPC readiness on its biggest suppliers but....  RFID tags have been around for 15 years, …. as tomorrow’s big opportunity  Many RFID companies/ventures have failed  Worldwide sales of readers is limited  timing is everything!

ThingMagic LLC / September 18, ThingMagic’s entry into the RFID market 100 units sold to the Auto-ID Center Sponsor Auto-ID Center Co-design reference design Licensed technology to Tyco/Sensormatic Next generation product release Product release

ThingMagic LLC / September 18, Funding, marketing, and productizing strategy  License technology to manufacturers in exchange for license fees, royalties, and development support  Establish the reader platform as the preferred hardware platform in the industry  Pursue a software licensing model  NO hardware manufacturing  NO end-user sales and distribution

ThingMagic LLC / September 18, Summary: How to build a company with customer development fees?  Retain as much IPR as possible  Be prepared to give up IPR for cash  Don’t accept “this is not how we do business ” as an answer to a creative proposal  Big marketing and development budget (top down approach)  Direct sales and distribution  Expensive travel What you probably won’t have/do…