1. PITCHING TO INVESTORS,  WHAT WE WANT TO HEAR Talk Ain ’ t Cheap LUT 20.2.2013 Lauri Haiko

2. 1.THE INTRODUCTION – HOOKING US Just Who Do You Think You Are Anyway? Introduce yourself and your team Tell us the business idea, make it SIMPLY and BRIEFLY Tell us why we should be interested, or even excited We are interested about BUSINESS OPPORTUNITIES not technology Preview of arguments if there is time LUT 18.12.2013

3. 2.THE ARGUMENTS - MARKET OPPORTUNITY There Is Problem Out There Begging For Solution-> ( means there is someone who is willing to pay about the solution you have) Who is the CUSTOMER? What is the PROBLEM? How BIG is the MARKET? How BIG is your SLICE? How TOUGH is the COMPETITION in your niche? What is your MARKET SHARE target?

4. 3.THE ARGUMENTS – THE PRODUCT We have A Better Answer! WHAT IS it and what does it DO? HOW does is solve the PROBLEM? WHY BETTER than the COMPETITION? WHAT IP do you have & how SOLID is it? WHAT VALUE does it create – and HOW MUCH?

5. 4.THE ARGUMENTS – THE BUSINESS MODEL We will make Tons Of Money! WHO will PAY for it? HOW MUCH will they pay? HOW will you DISTRIBUTE it? WHAT is the EARNINGS LOGIC? We have PAYING CUSTOMERS! REALISTIC sales & earnings projections! How do you enter the MARKET? How do you SCALE your business?

6. 5.THE ARGUMENTS – THE TEAM This Team Has What It Takes To Win! WHO will LEAD? WHO will SELL? WHO has a TRACK RECORD? WHO are your MENTORS and BACKERS?

7. 6.THE ARGUMENTS – THE INVESTMENT This Is What We Need To Grow & Prosper HOW MUCH MONEY are you looking for? HOW MUCH STOCK are you ready to trade? WHAT is the basis of your VALUATION? HOW will you USE the money? WHEN & HOW do we get our ROI / EXIT?

8. 7.THE CONCLUSION – GETTING ACTION If You Don't Ask We Can't Say Yes! SUMMARY of key messages IF there's time Make us a PROMISE you can keep Make a CONCRETE proposal for next steps SHOW us that you are DRIVEN

9. "W HEN PEOPLE SUCCESS, IT IS BECAUSE OF HARD WORK. L UCK HAS NOTHING TO DO WITH SUCCESS ". L UCK = "W HEN PREPARATION MEETS OPPORTUNITY ! "