1 Buying Behaviour. 2 Types of consumer behaviour  Routine response behaviour  Limited decision making  Extensive decision making.

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Presentation transcript:

1 Buying Behaviour

2 Types of consumer behaviour  Routine response behaviour  Limited decision making  Extensive decision making

Consumer buying decision process 3 Problem recognition Information search Evaluation of alternatives Purchase Post purchase evaluation

Possible influences on the decision process 4 Personal influences Demographic Situational Involvement Psychological influences Perception Motives Learning Attitudes Personality Social influences Roles and family Reference groups Social classes Culture & sub cultures

Business buying behaviour 5 Recognise problem Develop product specifications to solve problem Search product and suppliersEvaluate products and suppliers Select and order most appropriate products

Influences on business buying 6 environmentalorganisationalinterpersonalindividual

LEGOLAND 7

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