Web Design Principles II: Web Colors & Typography References Designing Web Graphics. 3 by Lynda Weinman The Non-Designer’s Web Book by Williams and Tollett From

Before the Next class: Visit these Web sites and read some!!   

Check these html (just this one page) html url=/library/en- us/dnhess/html/hess asp (just this one page) url=/library/en- us/dnhess/html/hess asp

Color Terminology Spectrum: All the possible colors in a color space, such as RGB or CMYK Hue: A color within the spectrum Value: the range from light to dark Saturation: the intensity of a color  Muted: very little saturation (Pastel colors)

Color Wheels Primary colors on screen: RGB Picture from

Recommended color hue combinations Complementary Opposite ends of the color wheel Split Complementary  one off from the opposite color Web Designing with colors ( olors/index.html, not available) olors/index.html

Analogous Close colors on the wheel Triad colors  three colors that are equidistant on the color wheel.

Recommended color hue combinations (continued) Cool colors Warm colors Monochromatic: Try different saturation (or value) with the same color

Color examples  Use a combination of analogous color  Use the many different hues, but similar value of colors

Web Typography Sans serif vs. Serif The default font in most browsers is a serif typeface: Times Roman or Times New Roman Sans serif needs the FONT FACE tag Monospace vs. Proportional

Typography on the Web cs.html cs.html  harris.com/webtype/mistake__1.html harris.com/webtype/mistake__1.html asp asp

Considerations for typography Web is a full of information  Viewers are skimming  Try to hold viewers’ attention  Try to bring out the important ideas Break up blocks into more digestible portions  Paragraphs  Bold or italics  Hypertext

FONT FACE Tags Users much have the font you use  ault.htm ault.htm  Win95 (and up), G3 (and Up) and IMac include these fonts type the text Verdana & Georgia Fonts look larger on PCs than do on Macs

Graphic-based Typography Make your title or headers as graphic files Font sites     Handwriting Fonts

PDF Files It shouldn’t not be used as an HTML substitute.

Metaphor Does it help the target audience to understand better about your Web Site?

Your challenge for the FireWorks Can you make this using Fireworks?