Title Carolina First Steering Committee October 9, 2004

Strategic marketing program Designed to enhance national reputation Based on extensive external market research Built on detailed tactical plan with specific activities for  State and national publics  Alumni and donors  Prospective students  Higher education influencers

University’s first graphic identity Graphic identity: Our name  The University of North Carolina at Chapel Hill  UNC-Chapel Hill  UNC  Carolina  Chapel Hill  North Carolina

Communications with all alumni  Chancellor’s FYI Newsletter (print)  Mail 200,000 twice/year  Gift slip included  Dollars raised range from $200,000 to $715,000

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