The case of NANNUCCI Mailing Alessandro ReginiMartina Rossetti.

Slides:

Advertisements

Similar presentations

E-COMMERCE. WHAT IS E-COMMERCE? This buying and selling on-line. E.g. Groceries – Books – Clothes – Holidays.

Advertisements

UNIT C The Business of Fashion

Ind – Develop a foundational knowledge of pricing to understand its role in marketing. (Part II) Entrepreneurship I.

Producing and Marketing Goods and Services

By Fatimah. Introduction - Tesco I am going to look at how customer service can benefit the customer, the employee and the organisation. The example I.

Chapter 14 Managing Your Money Chapter 14 Managing Your Money Lesson 14.2 You, the Consumer Lesson 14.2 You, the Consumer.

Back to Table of Contents

Anthony Bonanni. Introduction  Traditional way for artists to make money was by revenue from album sales.  Album sales are decreasing yearly.  One.

Introduction To Marketing

Introduction E-Commerce is firmly established: –1997: $500M –2001: $50B Amazon.com: –First big online retailer –New business model: no brick-and-mortar.

“Topo centras” E- Marketing plan Presented by Gediminas Sumyla.

Electronic Commerce Systems

Accepting Credit Cards on your Website. If you are building an online shop, you will need to address the question of taking payments for orders. You can,

What is E-Commerce? This lesson we look at what E-commerce is. Open up Microsoft Word as we will be doing some research during the presentation. Also,

ONLINE SHOPPING.

3.01 Fashion Marketing.

SPORTS AND ENTERTAINMENT MARKETING

Your guide to Half.com by eBay. Copyright Information This information is copyright © 2002, eBay Inc. All rights reserved. No part of these materials.

Module 2: Consumer Behavior Analysis. Factors affecting the Online Consumer’s Behavior Other Stimuli: Personal and environmental Uncontrollable Factors.

Finding the Best Deals and Cashback Coupons Online By: goosedeals.com.

Social impacts of the use of it By: Mohamed Abdalla.

Our Internet Secrets Teleseminar Welcome 7 Key Steps to Turn Your Bricks and Mortar Business into an Internet Business.

 1 E-commerce companies to individual customers (Business-to- Consumer), and the term is shorthand for B2C, which represents trade between the companies.

Goods and Services Chapter Eighteen. What are Goods and Services? Goods are things that are manufactured, or made, and that consumers can buy and own.

Yoshives Belizaire 5/2/12 E-Commerce. Introduction My E-Commerce initiative I intend to make a service were you can listen and download all type of music.

Traditional Bookstore. Borders Bookstore! Borders Bookstore A Company Review.

Marketing Basics Chapter 10-1.

3. What kind of media institution might distribute your media product and why? A media institution that might distribute my magazine must first of all.

Unit 4 Part 2: Credit Cards What You Need To KNOW.

Case Study Analysis Owen Hendershot, UMFK,  Introduction  Company Overview  History  Strategy  Issues  Customer Decisions  Attempted Solutions.

Online Shopping.

Sports Unlimited Reaching the World of customers Green Team Spring 2010.

Getting the Most out of Your Data CMPT 455/826 - Week 4, Day 2 (Various sources) Sept-Dec 2009 – w4d21.

Kendra Payment Trial Romek Szczesniak Spiky Black Cat Records

CSC 8560Fall 2000 Computer NetworksBhargavi Balasubramanian & Bob Viola Project 1 Description: E-Commerce Objective:Build a web storefront to sell videos.

Budgeting and Financial Planning Why should people make a plan for how to get and spend money? What strategies can be used to do this most effectively?

How To Automate At Least 80% Of Your Online Business With.

ND e-commerce Carl Arrowsmith Session 14 Consumer Protection & Trust.

Price.  Price is what is charged by the supplier to the consumer  Can be a deciding factor in a consumer choosing your product over you consumers 

IB Business Management

McLean HIGHER COMPUTER NETWORKING Lesson 8 E-Commerce Explanation of ISP Description of E-commerce Description of E-sales.

E-commerce and International Markets. Key topics What is e-commerce? Why should small businesses trade online? How can it help a small business reach.

MARKETING FUNDAMENTALS COMPETITION. LEARNING GOALS I will be able to explain how marketing (e.g., branding, promotion, packaging, online sales) affects.

E-Business Project - Strategy Carl Arrowsmith

E-Commerce. E-commerce at the consumer level  Online shopping (B2C transactions)  Online banking  Online Finance E-commerce at the business level 

Marketing Chapter Overview The elements of the marketing mix The role of the customer The importance of the product in the marketing mix The product.

Chapter 21 Nature & Scope of Marketing

Networking E-commerce. E-commerce ► A general term used to describe the buying and selling of products or services over the Internet. ► This covers a.

ONLINE SHOPPING. Refers to buying and selling of goods and services using websites accessed through the internet physical goods such as clothes and books.

CO6001 Managing a Computer Based Environment Marketing and Sales.

Entrance Ticket Name as many credit cards as you can. Indicate which your family uses.

ECommerce Buying and selling products online is known as e- commence. For example, customers can buy: groceries from books from

BUYING FROM HOME The Consumer’s Guide to buying by Mail, Telephone or Internet More and more people are buying goods and services direct from their homes.

 In its simplest form ecommerce is the buying and selling of products and services by businesses and consumers over the Internet.

UNIT C The Business of Fashion 3.01 Explain the concept of marketing in fashion.

THE SUCCESS STORIES. One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.

Online Shopping. Introduction Online shopping is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the.

Ben goes to the Mall! Lesson 1: Advertisements and Shopping.

If you are a budding merchant and wants to put up an online business the first thing you need to do is to acquire a payment system wherein your consumers.

Online Shopping vs Traditional Shopping.

Online Shopping: Research Paper Eimear Greene. My Objectives Why People shop online How Online retail has changed What category of product do people shop.

Marketing in Today's World Unit 4, Chapter 13 Page

Online booking of hotels, transfers, sightseeing, tours, rent cars, excursions and outdoor activities via a quick and simple website Our goal is to offer.

1 2 Life brings special moments that should be cherished. Capturing these moments are the best.

Shopping on Amazon & Safe Shopping

Marketing Mix Place.

How To Automate At Least 80% Of Your Online Business With

Business Plan Floral Design.

International Business

International Business

Presentation transcript:

The case of NANNUCCI Mailing Alessandro ReginiMartina Rossetti

NANNUCCI today… Nannucci Mailing S.r.l. is one of the first online selling companies born in Italy, considered nowadays a leader in the music market. Its website ( is a sort of big store where you can find every kind of item connected with music, from CDs to books, from DVDs to clothes.

A brief look to the past… 1936 – Nannucci is a domestic electrical appliances producer Sixties – Growing request of music products The company starts an important collaboration with music labels and decides to specialize in records selling, opening a big store in the centre of Bologna 1973 – A new adventure: the correspondence selling 1995 – The final step: Nannucci website

The website organisation Nannucci.it is organised in a very efficient way… New products on the market Search Section Special Promotions Picture of the cover and information about price and songs included Possible by artist, genre, price… Particular articles offered at a very low price

Business Niches Nannucci.it is oriented to the lovers of every kind of music. All the genres are included in its catalogue, from Classic to Rock, from New Age to Heavy Metal. This characteristic determined the great success of the website.

Orders and payments You can easily buy a product following 4 main steps: CHOICE OF THE ITEM clicking on the picture ORDER You have to insert your name and address DELIVERY Directly at your door by “E-Boost mail” PAYMENT By Credit Card or cash on delivery

Protection and Safety - Nannucci.it is certificated by “Thawte Server CA” (since 1995 one of the most established Certification Authorities worldwide) - The website is also protected by a cryptographed SSL connection (Secure Sockets Layer) These systems are used by the great part of online selling companies, like the italian The Best Raffaello.

Same policy… different results! The differences between Nannucci and La Rinascente websites Both Nannucci and La Rinascente are born, at the beginning of their history, like traditional shops, that later developed offering other services. To increase their sales, both of them tried the Internet way, but they reached very different results: while Nannucci.it had a great success, La Rinascente website didn’t prove equally profitable and the company soon gave up this experience …but why?

Possible reasons: When you buy on Nannucci.it, you already know what you will get (a particular CD is always the same!) Buying clothes is more difficult because you have to chek size and quality and also to try them on… The delivery is promised in a couple of weeks (for customers it’s better to wait than to pay more) La Rinascente promises a faster delivery (5-10 days) with of course higher costs. A particular record has no substitutes and Nannucci has item that you can’t find in shops. If you don’t find a piece of clothes you can buy a similar one.

Today internet has become Nannucci’s most important selling channel, while La Rinascente has closed its on line store, coming back to traditional sales.