Signature Programs in Corporate and Professional Education Division of Continuing Studies and Corporate Education

University of Massachusetts Lowell Continuing Studies and Corporate Education UML’s Continuing Studies Signature Visibility, Vitality, and Reputation Tomorrow’s Professional Workforce Cutting Edge Applied Curriculum Customized Corporate Programs Interactive Online Education Challenges

University of Massachusetts Lowell Continuing Studies and Corporate Education Tomorrow’s Professional Workforce Life Style Changes 90% working professionals Lifelong Career Changes Previous College Credit – 40% bring credits/Multiple Institutions – Growth Markets degree completers professional enhancement

University of Massachusetts Lowell Continuing Studies and Corporate Education Cutting Edge Programs Integration of traditional academic structures with… Highly marketable credentials – certificates and degrees Curriculum features 4 high demand areas: – Information Technologies – Creative Media Arts Technologies – Engineering Technology – Liberal Arts

University of Massachusetts Lowell Continuing Studies and Corporate Education Certificates Signatures Market driven – Industry Advisory Boards, student demand, etc. 5-8 credit course clusters 1-2 year completion rate Track toward UML degrees

University of Massachusetts Lowell Continuing Studies and Corporate Education Growth of Certificate Programs

University of Massachusetts Lowell Continuing Studies and Corporate Education Information Technologies Information Technology Fundamentals of Information Technology Data/Telecommunications UNIX Creative Arts Media Multimedia Web Development Graphic Design Game Design Fastest Growth - 50% of Total Enrollments Top Ten Ranking in Software Magazine Sloan Foundation Grant Two NUCEA Awards for Excellence

University of Massachusetts Lowell Continuing Studies and Corporate Education New Certificate Signatures Communications & Technology E-Commerce Human Service Professionals

University of Massachusetts Lowell Continuing Studies and Corporate Education Degree Signatures Interlocking Curricular opportunities AS/BS on Information Systems Bachelor of Liberal Arts On-campus/On-line Great growth potential

University of Massachusetts Lowell Continuing Studies and Corporate Education Electives BS in IS or BLA General Education Concentration I Interlocking Curriculum Concentration II

University of Massachusetts Lowell Continuing Studies and Corporate Education Engineering Technologies & Environmental Studies Continuum of opportunities Demand in regional industries – On-site certificates at Analog, Textron, Lucent LMI – Workforce Training Grant – Career Ladder for employees Professional Institutes – Plastics Seminars – Engineering Technology Modules

University of Massachusetts Lowell Continuing Studies and Corporate Education Break…

Market Development of Signature Programs Selling Our Online, On Campus, and On Site Programs University of Massachusetts Lowell Continuing Studies and Corporate Education Building Brand Recognition Targeting New Audiences: Corporate & Distance Learners Fierce Competition in the Online Learning Marketplace E-Marketing Online Courses & Programs

University of Massachusetts Lowell Continuing Studies and Corporate Education New Marketing Campaign – Communication Elements Continuing Studies Course Bulletin Features: – Redesigned Summer 2000 Course Bulletin & Website – Undergraduate and Graduate Programs – Extends University brand to 550,000 area residences Continuing Studies Website – Mirror print campaign – Over 100,000 hits per year Market Niches – Brands UML as a Signature IT Training Provider – Signature distance learning provider – Signature corporate onsite training Building Brand Recognition of Continuing Studies & CyberEd Programs

University of Massachusetts Lowell Continuing Studies and Corporate Education Branding Lowell’s Programs to Corporate and Distance Learners Corporate Outreach: – Message: Customized training and personalized service – Direct mail, specialty newspaper advertising, and a new corporate website. CyberEd Outreach: – Direct mail, specialty newspaper advertising, comprehensive website, search engine registration, banner advertising, course listings on portals, printed distance learning guides. – CyberEd logo copyright registration in progress – Message: “Strike a Balance Between Education & Life” tagline reinforces CyberEd brand

University of Massachusetts Lowell Continuing Studies and Corporate Education Increasing Visibility for CyberEd in the Online Learning Marketplace Fierce competition Projections: $9.3 billion in sales for online education by There are over 1,600 corporate universities, up from only 400 in 1988.

University of Massachusetts Lowell Continuing Studies and Corporate Education E-Marketing to New Audiences Through Distance Learning Portals CHALLENGE: To find new markets for our products nationally and internationally. Experiment with new distribution channels. Future directions: Opt-In , Corporate Sponsorship & In-Flight Entertainment

University of Massachusetts Lowell Continuing Studies and Corporate Education Signature Corporate Education Customized to meet the needs of industry On-Site Programs and Services – Convenient, quality services and ceremonies Maximize Opportunities through deep partnerships

University of Massachusetts Lowell Continuing Studies and Corporate Education Corporate Benchmarks:

University of Massachusetts Lowell Continuing Studies and Corporate Education Corporate Education With a Bottom Line Major Impediments to Continued Economic Development Building a World-Class Workforce Capable of Exploiting New Technologies Lucent: A Case Study Future Directions

University of Massachusetts Lowell Continuing Studies and Corporate Education Signature Distance Learning Program 50 Courses/Semester – Department based oversight – Follows accreditation guides 1000 Students/Semester 4 Online Certificates/ 3 Online Degrees – Information Technology, Creative Media, Humanities Largest in New England National Reputation

University of Massachusetts Lowell Continuing Studies and Corporate Education Signature Distance Learning Program CyberEd Enrollments

University of Massachusetts Lowell Continuing Studies and Corporate Education Signature Distance Learning Program Online Environment mirrors high quality classroom experience Quality Experienced Full-time and Adjunct Faculty – WEBI, Faculty Institutes Interaction w/Faculty and Classmates – Online Discussion Forums, Electronic Office Hours 14 Week Semester Low Student/Faculty Ratio – 20 to 25 students per online course

University of Massachusetts Lowell Continuing Studies and Corporate Education Challenges and potential solutions Aggressive market competition Accelerated Expansion Rapid capacity building Infrastructure Professional staff Faculty recruitment and development Service Redesign Competing strategic initiatives Traditional day school, graduate school, research and system

University of Massachusetts Lowell Continuing Studies and Corporate Education Other Challenges