1 ANALISIS LINGKUNGAN EKSTERNAL Pertemuan 7 Matakuliah: J0134/ Manajemen Strategik Tahun: 2006

2 Sifat Eksternal Audit –Scanning Lingkungan –Analisis Industri –Identifikasi & Evaluasi Faktor Uncontrollable –Tujuan Analisis Faktor Eksternal –Kekuatan Kunci Eksternal –Karakteristik Audit Eksternal

3 Identify & Evaluate factors beyond the control of a single firm –Increased foreign competition –Population shifts –Information technology External Strategic Management Audit Purpose of External Audit –Identify: Opportunities Threats

4 Key External Forces Economic forces Social, cultural, demographic & environmental forces Political, governmental & legal forces Technological forces Competitive forces

5 Key External Forces & the Organization Competitors Suppliers Distributors Creditors Customers Employees Communities Managers Stockholders Labor Unions Special Interest Groups Products Services Opportunities & Threats Key External Forces Opportunities & Threats

6 Gather competitive intelligence – Social Cultural Demographic Environmental Economic Political, legal governmental Technological External Audit

7 Sumber informasi External Audit Internet Perpustakaan Suppliers Distributors Customers Competition Asosiasi industri

8 Karakteristik external audit Berbeda, tergantung: –Waktu –Tipe industri –Besar/kecil perusahaan Variabel external audit: –Market share –Breadth of competing products –World economies –Foreign affiliates –Proprietary account advantages –Price competitiveness –Technological advancements –Interest rates –Pollution abatement