Monica Brady, Stephen Kelly, Leah Larson, Taylor Names April 23, 2008

Key Points Market and opportunity size Unique concept Expertise

Launching Concepts

Features and Benefits Tween appropriate sports programming -Self esteem -Relate to the community -Bonding between parents and kids Tween appropriate sports programming -Self esteem -Relate to the community -Bonding between parents and kids Audience contributed content -Pride of ownership -Feeling of accomplishment Audience contributed content -Pride of ownership -Feeling of accomplishment Life lessons -Broadens intellectual & emotional development Life lessons -Broadens intellectual & emotional development

Opportunity Addressable market: 24 million tweens Trends: 82%: Watch sports on TV TV still the most accessed media for sports Advertisers looking for new ways to reach tween market

The Void 40% of tweens: Not enough programming Audience survey responses 54%: ESPN is boring! 11%: Like ESPN enough to watch regularly

Target Market Television Networks AudienceAdvertisers

Go To Market Strategy

Competition Sports Content Tween Entertainment

Management Key officers Passion Strategic thinking Tween market expertise Key officers Passion Strategic thinking Tween market expertise Looking for… CEO/Executive Producer CFO Looking for… CEO/Executive Producer CFO Board of Advisors Positive track record Well connected and experience in TV industry Board of Advisors Positive track record Well connected and experience in TV industry

Revenue Streams Licensing Flat Fees KEY ASSUMPTION $10,000-$17,500 flat fee per 30 minute episode Licensing Flat Fees KEY ASSUMPTION $10,000-$17,500 flat fee per 30 minute episode Advertising Revenue KEY ASSUMPTIONS Advertising time split with network (50%) Advertising costs: $1,000-$3,000 per minute Advertising Revenue KEY ASSUMPTIONS Advertising time split with network (50%) Advertising costs: $1,000-$3,000 per minute

Financial Summary Revenue in Thousands Year 1Year 2Year 3Year 4Year 5 # of series picked up by networks

Profitability Net Earnings Dollars Year Year 1Year 2Year 3Year 4Year 5 Net Earnings % of Revenue -47.5%-8.0%3.6%13.3%15.4%

Risks RISK REMEDY Programming not popular among tweens Connections from: Executive Producer Board of Advisors Connections from: Executive Producer Board of Advisors Concept won’t get picked up by major network Identify disconnect Create new shows Identify disconnect Create new shows Competitors develop sports programming for tweens Knowledge of target market Innovation Knowledge of target market Innovation

Funding and Offering

Finale Unique concept Expertise and innovation Creates sustainable competitive advantage Expertise and innovation Creates sustainable competitive advantage Profitability

Competition Direct: currently produce television programming for kids –4Kids: targets ages 6-14, well known shows, mostly cartoons, connection with established network –HiT: targets ages 3-8, well established reputation, cartoon programming –World Productions: targets ages 6-14, animated and reality programming

Competition Indirect: produce sports content through other media channels –SportsZU.tv: startup website with instructional videos, clips, and information for athletes, coaches, and parents –EA Sports: successful video game producer, including wide array of sports topics, for all ages, but is geared towards older audience –Sports Illustrated for Kids: reputable magazine targeted to kids age 5-14

Management Creative Director: Monica Brady Management expertise Strong interpersonal relationship skills Sales Manager: Stephen Kelly Marketing expertise Persuasive and networking skills Marketing Manager: Leah Larson Marketing expertise Strategic thinking skills Bookkeeper: Taylor Names Engineering expertise Great with numbers

Revenue

Target Audience Surveys 1-Hate it2345- Love it Playing sports video games 20%28.6%11.4%25.7%17.1% Watching sports on TV 28.6%20%17.1% Visiting sports websites 54.2%17.1% 8.6%5.7% Playing sports outside 0%5.8%11.4%28.6%54.3% Reading a sports magazine 37.1%17.1%28.6%20%0% Sports Interests Playing sports outside83% Playing sports video games43% Watching sports on TV 34% Reading a sports magazine20% Visiting sports websites14% Watch ESPN Never43% 1-3 times/week40% 4-6 times/week17% Regarding ESPN Super boring54% Kind of fun31% Totally awesome11% Show ConceptsCreate own games 43% Reality 37% Broadcast 34% Interviews 29% Instructional 26%

Parent Surveys Ave. level of concern with age appropriate programming for children: 4 Ave. level of concern with aspects of current sports programming: Alcohol ads3.5 Sexy/risqué ads3.8 Foul language3.3 Violence4.3 Ave. influence of kids in cable package bought:3 *all questions above ranked on scale of 1 to 5 Current age appropriate kids television programming- Discovery channel, Disney, cartoons, game shows, sports Is current sports programming appropriate?: 17% said no, and all the ones that said yes had stipulations such as: if professional, except for some ads, and not some violence (like wrestling) Sports activities with kids besides talking: coaching, watching sports, playing sports together, or going to games Benefits for kids from involvement with sports: teamwork, confidence, socialization skills, dedication and persistence, gracious winning and losing, respect, responsibility, fun, making friends, and keeping kids safe/out of trouble

Key Milestones NOVEMBER 2008 –Begin Operations –Develop programming concepts DECEMBER 2008 –Hire high profile CEO/Executive Producer APRIL 2009 –First concept is picked up by network JUNE 2009 –Second and third concepts picked up

Operations Plan Subcontractors –Film Crew (lighting, sound, camera) –Editors –Talent (Actors, voiceovers) In House –Directors –Producers –Writers

5 Year Income Statement

5 Year Cash Flow

5 Year Balance Sheet