GROWING SOUTHEASTERN WISCONSIN’S KNOWLEDGE ECONOMY THROUGH TARGETED BUSINESS ACCELERATION SERVICES AND A NETWORK OF CO-WORKING CENTERS

 SE Wisconsin needs to grow 21 st Century businesses – the “knowledge economy”  Businesses need access to space, training, support, and resources  Local ED does not have the capacity  Programs are too generic or mfg-oriented The Problem We See

 Target SE Wisconsin’s knowledge economy  Form a regional collaboration (non-profit)  Provide focused training and support  Establish a network of co-working centers The “Big Picture” Approach

 Provide intellectual and creative services  Information  Professional, scientific, and technical  Management of companies  Sell goods or services outside of the region The Targeted Knowledge Sector

 5,831 potential entrepreneurs  1,924 emerging entrepreneurs  5,267 sole proprietorships  6,041 stage one small businesses  Total = 19,063 The Core Knowledge Market

19,063 (Core Market) + 121,253(Secondary Market) + 50,493(Tertiary Market) 190,809Potential Clients The Broader Client Market

 Small Business Development Centers  SCORE, WEN, WBIC, BizStarts, etc.  Public and private incubators  Regional ED organizations  Local ED organizations Existing Service Providers

 Start-up training and assistance  Business management training  Growth related assistance  Marketing assistance  Networking opportunities Knowledge Sector Services

 Selling to the public sector  Selling to businesses  Subcontracting  Building image and credibility (PR)  Collective promotional opportunities Marketing Assistance

 Alternative office space for one or more  Office, cubicle, and open space  Monthly, weekly, drop-in, virtual  Conference rooms, workspaces  Shared resources What is Co-Working?

 A network of spaces in the region  “Home base” and satellite desks  VPN and online services (phone, fax)  Shared resources (copier, scanner, printing, binding, specialized software, AV equip.) Our Co-Working Concept

ECONOMIC VITALITY BUSINESS FORMATION BUSINESS GROWTH JOB CREATION BUSINESS SUCCESS ECONOMIC VITALITY BUSINESS FORMATION BUSINESS GROWTH JOB CREATION BUSINESS SUCCESS PUBLIC SERVICE PROVIDERS ACCELERATION SERVICES ACCELERATION SERVICES PRIVATE SECTOR SERVICE PROVIDERS UNIVERSITIES AND TECHNICAL COLLEGES ECONOMIC DEVELOPMENT PARTNERS ECONOMIC DEVELOPMENT PARTNERS MEMBER BUSINESSES INVESTORS AND SUPPORTERS CO-WORKING CENTERS COMMUNITIES AND BUSINESS DISTRICTS COMMUNITIES AND BUSINESS DISTRICTS PROPERTY OWNERS STUDENT/FACULTY/BUSINESS INTERACTION LEARNING OPPORTUNITIES RESEARCH AND COMMERCIALIZATION NEW BUSINESSES CUSTOMER TRAFFIC CLIENTS, RELATIONSHIPS AND RECOGNITION NEW TENANTS INCREASED VALUE ACCESS, PARTNERSHIPS RECOGNITION

 Identify partners  Establish organization (non-profit?)  Fund research / business plan Next Steps – Immediate Needs

 Survey businesses and entrepreneurs  Identify training needs and providers  Identify support needs  Prepare training and support plan  Estimate cost and facility needs Research: Training / Support

 Determine facility needs  Siting / market optimization study  Preliminary site identification  Cost / space feasibility  Co-working center plan Research: Co-Working Space

 Organizational structure  Facility development plan  Operational plan  Initial / continuing funding plan  Marketing plan Creating a Business Plan

 Start-up and growth activity  Program and space utilization  Program and space user satisfaction  Organizational self-sufficiency Measures of Success