Copyright Last Second Media, 2005, 2007, 2008 National Radio Advertising From the Direct-Response Advertising Brokers: Last Second Media

Copyright Last Second Media, 2005, 2007, 2008 Access Radio Stations Nationally based on Unsold Local Avails Advertiser Demand Affiliate Supply

Copyright Last Second Media, 2005, 2007, 2008 Enjoy Prime-Time delivery, Top-Rated Stations, and Precise Targeting by Format 12a p Prime-Time Delivery Top Markets Affiliate Supply

Copyright Last Second Media, 2005, 2007, 2008 Most Advertisers are Direct-Response Marketers Supplementing DRTV: Consumer Finance Health Care Lead Generation Business-To-Business eCommerce Legal Services Drive-To-Retail Fundraising Business Opportunity High Income Insurance Low Income Mortgage Refinance Travel Reverse Mortgage Electronics Intellectual Property Many more….

Copyright Last Second Media, 2005, 2007, 2008 Sample Costs: Infinity Local National Syndicated Radio Clear Channel Local OUR NETWORK Local Sales Costs Limited Avails Padded Schedule ADAM CORROLA 50 Markets $70,000 WEEK 4.25 Million “listeners” Local Sales Cost “Tying” Formats For avails :30 Only Performance Approach Custom Plans Tight Control Opportunistic Cost Per 1,000 Listeners (CPM) $5 to $9 $4 to $9 $3.26 to $8 $3.00/ CPM

Copyright Last Second Media, 2005, 2007, 2008 Solutions-Based Package is created specifically for Your Success. Strategy CreativeTelecom Media Bottom Line Customer Performance

Copyright Last Second Media, 2005, 2007, 2008 Offers much more than just radio time Media VendorSolution Provider Valuable PartnerCommitted to Your Success Unique ProcessHighly Accountable, Utilizes client input

Copyright Last Second Media, 2005, 2007, 2008 The most compelling reason to work with us? Results! Our network offers low rates for prime airtime inventory in top radio markets around the country. And just as importantly, this is a proven model that virtually guarantees your success.

Copyright Last Second Media, 2005, 2007, 2008 Process is Smart and Easy …even if it sounds complicated. Strategy Session Creative Development Testing Plan Program Set-Up Delivery

Copyright Last Second Media, 2005, 2007, 2008 To Start, begin with the Fundamentals of your business. Media Can We Reach Your Target? Integrate With Your Business? Sustain The Results? Model How Do You Make Money? What’s a Win? Will Your Marketing Translate to Radio? Creative What’s The Key Sales Message? Product Benefits? Radio Appropriate Offer and CTA? Commerce Are You Ready For Radio? Are You Willing To Sell Aggressively? Are You Able To Track Precisely?

Copyright Last Second Media, 2005, 2007, 2008 This is how we know the Progress Model works. Creative 340% Average Test-To-Control Improvement Commerce 73% Average Call Center Sales or Web Effectiveness Increase Media One Billion+ Impressions Per Week Model 87% New Account Success Rate

Copyright Last Second Media, 2005, 2007, 2008 Extreme care in crafting and testing your offer so your money is never wasted. Month 1Month 2Month 3 Validate Refine Benchmark $ $ $

Copyright Last Second Media, 2005, 2007, 2008 The end result is a campaign rollout that’s Profitable from Start to Success CPC CPL CPA CPO Month 1Month 2Month 3 Validate Refine Benchmark $ $ $ ROLLOUT Months

Copyright Last Second Media, 2005, 2007, 2008 Interested Yet? Here’s what you get with the National Radio System: Prime Inventory (6a-8p 94% of AQH) All Formats – not just Talk Advanced Call (or Web) Routing & Tracking Fixed Pricing Year-Round Best-in-class D.R. Creative & Production Reporting detail against nearly every metric known The most competitive rates, bar none, every day

Copyright Last Second Media, 2005, 2007, 2008 Over 150 advertisers have had success with National Radio Network, including: Fischer Investments General Steel Classmates College Loan Corp. DeVry Refinance.com H&R Block In Charge Invisalign BlueHippo Finance TimeshareOnly LowerMyBills.com MBNA Midwest Center My Family Public Storage VIMO The Company Corp.

Copyright Last Second Media, 2005, 2007, 2008 Not just the Largest, but the Only DR Radio Network of its kind 55+ Passionate DR Radio Experts Management team combines 100 years of experience 76 billion impressions in ’ million unique ad placements in ‘ national advertisers

Copyright Last Second Media, 2005, 2007, 2008 Sample Reporting

Copyright Last Second Media, 2005, 2007, 2008 Sample Targeting:

Copyright Last Second Media, 2005, 2007, 2008 Sample Targeting (cont)

Copyright Last Second Media, 2005, 2007, 2008 Contact Us For A Comprehensive Consultation: Last Second Media Frank Pournelle President/CEO Last Second Media Inc W Charleston Blvd Ste 58 Las Vegas, NV Direct Fx D&B Number: