YOU & Business & SUCCESS YOU & Business & SUCCESS Dr. Joe Capista

Systems Driven PRODUCT Internal Marketing External Marketing Systemized CASE PRESENTATION Systemized OFFICE VISIT

YOU & Business & SUCCESS INTERNAL MARKETING What is it? Who is responsible? What are you doing?

YOU & Business & SUCCESS EXTERNAL MARKETING What is it? Branding vs Marketing Tracking Should You External Market?

YOU & Business & SUCCESS A Systemized OFFICE VISIT

YOU & Business & SUCCESS OBJECTIVES of a Systemized Office Visit for an existing and new customer Build an above average relationship Create value or perceived value for treatment Create an experience Create “TRUST & CONFIDENCE”

YOU & Business & SUCCESS YOU & Business & SUCCESS Four Parts Of a Systemized Office Visit Warm-Up Presentation Dismissal Hand Off Use DiSC throughout the Office Visit

YOU & Business & SUCCESS A Systemized CASE PRESENTATION

YOU & Business & SUCCESS Sales is Strategic Influence You are influencing someone or They are influencing you Once value has been established you have a responsibility to influence the patient

YOU & Business & SUCCESS SALES is NOT manipulation: The difference between manipulation and influence is Intention Influence with integrity Always have the other persons highest good in your mind It must say I am here to help you

YOU & Business & SUCCESS YOU & Business & SUCCESS A Case Sales Presentation DYCO Sales System ATTENTION INTEREST DESIRE ACTION Use DiSC throughout the Sales Presentation

YOU & Business & SUCCESS If you are a 5 in a SOV and a 5 in a SCP, 5 + 5=10 If you are a 8 in a SOV and a 5 in a SCP, 8 + 5=16 If you are a 8 in a SOV and a 7 in a SCP, 8 + 7=22 If you are a 9 in a SOV and a 9 in a SCP, 9 + 9=34 This shows the potentiation and synergistic effect of these two skills. You reach a point where no longer equals 2.

YOU & Business & SUCCESS The BASE of the Success Triangle drives the dollars spent on the TOP

SUCCESS

YOU & Business & SUCCESS YOU & Business & SUCCESS  Be an Expert in your field  Develop Sales & Marketing Skills  Get help from Experts ( mentors)  Control the way you THINK THINKING controls actions  Get BALANCE in your life

YOU & Business & SUCCESS THOUGHTS are Things & THOUGHTS become Things

YOU & Business & SUCCESS  Success has very little to do with Skills  Success has very little to do with Intelligence  Success comes from your Thoughts- Feelings-Actions

YOU & Business & SUCCESS  Thoughts control our Unconscious Mind  Our Unconscious Mind controls our Feelings and our Actions  You must control the thoughts that you put into your unconscious mind

YOU & Business & SUCCESS Thoughts - Feelings – Actions THOUGHTS + Emotion = Feelings FEELINGS create vibrations Actions ACTIONS = RESULTS!

YOU & Business & SUCCESS  Successful people have a common way of Thinking and Acting  Change your Thinking and you will change your Results  You form your Beliefs then your Beliefs form you  Your Total Belief System is made of your Thoughts, Feelings and Actions

YOU & Business & SUCCESS  You become what you think about most and you ATTRACT what you think about most  Thoughts become things  Think about what you WANT, not what you DON’T WANT---GOALS

YOU & Business & SUCCESS  Don’t focus on lack and scarcity and what you do not have  Life is meant to be Abundant  Life is not meant to be a Struggle

YOU & Business & SUCCESS CONTROL YOUR THINKING Inner Happiness fuels Success Your job is YOU. Unless you fill yourself up first, you will have nothing to give anybody.

YOU & Business & SUCCESS “When you think you are not good enough it is over”

YOU & Business & SUCCESS  “Whether a man Believes he can or can’t, he is right” ---- Henry Ford  “Your Beliefs create the fact” --- William James  “According to your Beliefs it is done unto you”--- Matthew 9:29  “If you Dream It you can Achieve It”--- Walt Disney

YOU & Business & SUCCESS  “You become what you think about”--- Earl Nightingale  “Get rid of your stinking Thinking”  “Get a checkup from the neck up” --- Zig Zigler  “The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind”--- William James

YOU & Business & SUCCESS  All that we are is the result of what we have thought --- Buddha  Whatever the mind of man can conceive, it can achieve --- W. Clement Stone  You create your own universe as you go along --- W. Churchill  All power is within and is therefore under our control --- Robert Collier

YOU & Business & SUCCESS  Success is Not about $$$$$  $$$$ is a way of keeping score It is Not Success  Success is not the result of making $$$  Making $$$ is the result of Success

YOU & Business & SUCCESS  Success is the result of providing Value & Service  Money measures the amount of Value and Service that you provide

YOU & Business & SUCCESS Wealth, when sought after directly will never be achieved.... It comes as the byproduct of useful Service and Value --- Henry Ford

YOU & Business & SUCCESS BALANCE FAMILY WORK PHYSICAL (EXTERNAL) SPIRITUAL (INTERNAL)

YOU & Business & SUCCESS The things in our lives that we CANNOT BUY are what is most valuable

It’s not what you Know, it’s what you Do with what you know that makes a Champion Ideas and Knowledge are worthless unless acted upon YOU & Business & SUCCESS

“ You can have anything in life you want if you want it badly enough and are willing to pay the price.”