SparkUp – new business development process New puzzle from old pieces

SparkUp – new business development process What Sparked it Up?

SparkUp – new business development process What is SparkUp?

SparkUp – new business development process SparkUp essentials Start-up hub; one-stop-shop Space and process where people and ideas meet Need-driven idea creation, lean startup methods in use Interaction with teams, mentors, and investors Center gathers all startup events and coaching in the area Process helps to commercialize University innovations Branch-specific coaching and networks Supports established companies in their growth Finds the right path for each startup’s development

SparkUp – new business development process Business Hotel Co-working space Flexible, dividable open space Center of all operations and action Cafeteria Team working space Work spaces for free use Events Mentor corner, counseling desk Staff offices Conference rooms and services Single-person or group rooms Operated by Turku Technology Properties Flexibly sized offices for companies Also co-working offices and single-person work spaces For the use of companies and organizers of other events Meetings, training sessions Cooperation partners’ premises Space plan

SparkUp – new business development process Re-invented business development process Innovative Growth oriented International potential Business idea or company

SparkUp – new business development process Customer flow SparkUp Private Companies Entrepreneurs Entrepreneur ass. Inventors Unemplyed Public Potkuri TSEK Tekes ELY TScP TE-toimisto Kunnat Universities YE Student ass. Innovation services Entrepreneur trng. Cooperatives

SparkUp – new business development process Process

SparkUp – new business development process Welcome breakfast info/private Keynote speakers Startup Journey Demoday Matchmaking Info sessions E.g. IPR, Banking Entrepreneurial identity Recognizing the strengths of the individuals vs. team Training and events by other providers Theme-centered idea creation events Development Camp Hackathon Global Service Jam Events

SparkUp – new business development process STARTUP BASICS LEAN STARTUP STARTUP RESEARCH STARTUP METRICS REVENUE STREAMS & CUSTOMERS PITCHING & PUBLICITY Preparation Workshops

SparkUp – new business development process Preparation Workshops STARTUP BASICS What is an startup? You as a founder Entrepreneurial mindset What are you passionate about? What does it take to be a founder? LEAN STARTUP The lean approach Getting rid of the waste Customer development process How-to - hands on validation. STARTUP RESEARCH Market size, addressable market Competitors, analysis Conferences, News, Opinion leaders Funding news, Exits, M&As Potential customers - Interviews, Surveys STARTUP METRICS Understanding metrics (CAC, CLV, etc.) Where to focus? Conversion metrics - AARRR: Acquisition, Activation, Retention, Referral, Revenue REVENUE STREAMS & CUSTOMERS Different business models & revenue sources Steps to revenue Identifying key drivers for your rev.model Ideal customer (user personas) PITCHING & PUBLICITY Why to pitch? Different pitches Building the pitch decks How, where & why?

SparkUp – new business development process Experienced coaches boosting the teams’ progress Customer development Testing on the market Demoday Journey graduation event, where teams pitch their cases Building the concept or prototype Pitching Training in essential business skills Planning and Challenging the Business Case

SparkUp – new business development process Journey: 12-week coaching program for chosen teams Problem identification and validation with clients Prototype building, validation with clients Business Plan refinement Recognizing competition Financing options, meetings with investors Legal issues: IPR, agreements, regulations Pitching, Pitching, Pitching Sales PlanningMarketing, PR Revenue Generation Model Company financial planning Company registration, tax issues

SparkUp – new business development process Coach companies Knowledge in business, funding, field of tech Individual roadmaps Funding Guide Expert help Guidebook Peer support and community Toolkit Training Sales Pitching Marketing Brand build-up Focus on supporting internationalization Mentors, Coaches Turku Pitch Regular weekly gatherings of the teams Growth and Internationalization

SparkUp – new business development process Growth and internationalization program Business Strategy, Business Plan Team composition and recruitment Need-driven product and service development Revenue Generation Model Sales Plan, customer meetings Market and Competition analysis Marketing Communications Internationalization Plan, networking Planning and acquiring funding for growth Financial planning IPR strategy planning and execution Organizing tasks of the board of directors

SparkUp – new business development process Connected projects or institutions Turku Game Lab Projektiässät Enterprise Europe Network fff-Flavor RSGT BID Yard Park Aava Meridiem

SparkUp – new business development process SparkUp SparkUp is a center that is full of action, constantly redefining itself, open for everyone, has a low barrier of entry and a relaxed atmosphere, and a co- working community where great startups are created.