ONLINE EXPANSION OF RARE QUERIES FOR SPONSORED SEARCH attack Chih-Hung Wu
Contributions Fourfold: present an efficient online query expansion approach for tail queries describe a novel approach for directing indexing query expansions… Propose a formalism for expanding queries… Describe a ranking and scoring method… Umm…..so it’s twofold??
Empirical evaluation Comparisons with other algorithms missing?? Set unigram, phrase, and class feature weights, to 1,1,and 0.1. Because it was ‘found’ to produce good results…??
Empirical evaluation Ad relevance Human editors Hybrid Offline for queries found in LUT, online for ones not found in LUT. Where is the analysis on computational cost?? Table6.4??
Overview 7 people on the team Wrote an incomplete paper Small dataset Google 61.60% Yahoo 20.40% Lack of explanations on certain points/decisions control variables Missing cost/timing analysis What is the whole point of this paper?