1. Search Pages and Results

2. What is searching?
Searching is where a user types a query into a computer and an algorithm looks at a set of data to find relevant results.

3. • Because formal classification has its limits.
Why do people search?
• Because the environment they are operating in has too much information to be comfortably browsed.
• Because formal classification has its limits.

4. • Multi-box • Single-box
Two Ways of Searching
• Multi-box
• Single-box

5. Search as Command Line

6. Problems with Searching

7. Practical Implementation
• Search Boxes
• Search Engine Optimization

8. Searching is Chaotic

10. Market Shares • Google: 53.6% • Yahoo!: 19.9% • Windows Live: 12.9%
• AOL: 5.6%
• Ask.com: 1.7%
• Other: 6.3%
—August 2007, SearchEngineWatch.com