BRAILSFORD & DUNLAVEY MSU - Billings Auxiliaries/Athletics Master Plan September 28, 2009 March 9, 2010
BRAILSFORD & DUNLAVEY AGENDA Work Plan Survey Analysis Demand Analysis Discussion Site Considerations Next Steps
BRAILSFORD & DUNLAVEY Work Plan
WORK PLAN Facilities Inventory / Analysis Campus Vision and Goals Survey Work Market Research Financial Modeling Marketing Strategies Solutions / Options Consensus Building Final Master Plan
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS Assuming 95% Confidence Level, a population of 4,851, and 734 returned surveys +/- 3.6% Margin Of Error
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS DEMOGRAPHICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS
SURVEY ANALYSIS FOOD SERVICE
Respondent Location at Meal Times – Main Campus FOOD SERVICE
Respondent Location at Meal Times – COT Campus FOOD SERVICE
What do you do for Breakfast? FOOD SERVICE
What do you do for Lunch? FOOD SERVICE
What do you do for Dinner? FOOD SERVICE
What do you do for Snacks? FOOD SERVICE
23.6% of Total Respondents; 28.1% of Non-Residents FOOD SERVICE
13.6% of Total Respondents; 15.8% of Non-Residents FOOD SERVICE
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS ATHLETICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS STUDENT UNION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS RECREATION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS HEALTH SERVICES
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS CHILD CARE
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE
BRAILSFORD & DUNLAVEY DEMAND BASED PROGRAMMING Student Union Recreation Housing
BRAILSFORD & DUNLAVEY DEMAND BASED PROGRAMMING Demand for “Drop-In” On-Campus Activities Depth & Breadth Activity Prioritization Space Reconciliation Utilization Schedules
BRAILSFORD & DUNLAVEY DEMAND BASED PROGRAMMING
BRAILSFORD & DUNLAVEY UNION DEMAND Main CampusCOT Campus
BRAILSFORD & DUNLAVEY UNION DEMAND Main CampusCOT Campus First Second Third Fourth First Second Third Fourth
BRAILSFORD & DUNLAVEY UNION DEMAND – MAIN CAMPUS
BRAILSFORD & DUNLAVEY UNION DEMAND – MAIN CAMPUS
BRAILSFORD & DUNLAVEY UNION DEMAND – COT CAMPUS
BRAILSFORD & DUNLAVEY UNION DEMAND – MAIN CAMPUS
BRAILSFORD & DUNLAVEY UNION DEMAND – COT CAMPUS
BRAILSFORD & DUNLAVEY DEMAND BASED PROGRAMMING
BRAILSFORD & DUNLAVEY REC DEMAND Main CampusCOT Campus
BRAILSFORD & DUNLAVEY REC DEMAND Main CampusCOT Campus First Second Third Fourth First Second Third Fourth
BRAILSFORD & DUNLAVEY REC DEMAND – MAIN CAMPUS
BRAILSFORD & DUNLAVEY REC DEMAND – MAIN CAMPUS
BRAILSFORD & DUNLAVEY REC DEMAND – COT CAMPUS
BRAILSFORD & DUNLAVEY REC DEMAND – MAIN CAMPUS
BRAILSFORD & DUNLAVEY REC DEMAND – COT CAMPUS
BRAILSFORD & DUNLAVEY DEMAND BASED PROGRAMMING
BRAILSFORD & DUNLAVEY HOUSING DEMAND Projections of bed demand based on preferences from student survey Demand projections reflect: Affordability criteria (off-campus students at least paying $200 in rent) Weighting for University demographics Enrollment held stable Demand broken down by unit type and appropriate housing by class level
BRAILSFORD & DUNLAVEY HOUSING DEMAND
BRAILSFORD & DUNLAVEY HOUSING DEMAND – MAIN CAMPUS
BRAILSFORD & DUNLAVEY HOUSING DEMAND – MAIN CAMPUS
BRAILSFORD & DUNLAVEY HOUSING DEMAND – MAIN CAMPUS
BRAILSFORD & DUNLAVEY HOUSING DEMAND – COT CAMPUS
BRAILSFORD & DUNLAVEY HOUSING DEMAND – COT CAMPUS
BRAILSFORD & DUNLAVEY DISCUSSION
BRAILSFORD & DUNLAVEY DISCUSSION Priorities of Spaces and Units Shared Usage Convenience vs. Destination Decentralization ?
SITE CONSIDERATIONS
BRAILSFORD & DUNLAVEY NEXT STEPS
BRAILSFORD & DUNLAVEY NEXT STEPS Complete Benchmarking Study Develop Athletics Program / Space Demand Overlay Further Evaluate Health Service and Child Care Data Evaluate Food Service Financials for Opportunities Develop Athletic & Auxiliary Financials Investigate Site Options for New Construction, Expansion, Renovation, etc
BRAILSFORD & DUNLAVEY MSU - Billings Auxiliaries/Athletics Master Plan September 28, 2009 March 9, 2010
BRAILSFORD & DUNLAVEY EXTRA SLIDES
BRAILSFORD & DUNLAVEY Strategic Asset Value Analysis
BRAILSFORD & DUNLAVEY STRATEGIC ASSET VALUE ANALYSIS Priority Order of Space Needs / Project Concept Auxiliary spaces for all students – means different spaces / needs for various types of students on campus Spaces should provide flexibility for use Continued development of shared facilities With the exception of Rec and Athletics perhaps Focus on easy fixes first then develop long term investments
BRAILSFORD & DUNLAVEY STRATEGIC ASSET VALUE ANALYSIS Architectural & Construction Quality Invest in spaces to create a “wow” factor Don’t need to be extravagant with the design
BRAILSFORD & DUNLAVEY STRATEGIC ASSET VALUE ANALYSIS Target Market / Campus Locations Decentralized approach Services to all students Specific focus: International Non-Traditional & Family Native American First Generation
BRAILSFORD & DUNLAVEY STRATEGIC ASSET VALUE ANALYSIS Operating Paradigm / Financial Performance Transition from risk averse to more risk tolerable Generate more revenue from auxiliaries Initial investment may be needed to spur growth Find donor support where possible
BRAILSFORD & DUNLAVEY FOCUS GROUP SUMMARY
BRAILSFORD & DUNLAVEY Initial focus groups were held from Dec. 1 st - 3 rd Secondary focus groups were needed due to the lack of qualitative data regarding non-traditional and COT students. During B&D’s first visit there were a total of 51 participants from various groups on campus. Student Leadership, RHA, Recreation, and Athletics. A total of 7 group sessions were organized Overall, all of the participants showed a deep invested interest in the Auxiliaries and Athletics Master Plan. They presented well-reasoned concerns and recommendations for future improvements to the University, some of which may be implemented in the short-term, while others will need sufficient time to plan, organize, and carry out. FOCUS GROUP SUMMARY 80+ Students Yesterday & Today
BRAILSFORD & DUNLAVEY The general perception given of the University by participants was very positive: Students felt the cost of attendance was low compared to other schools Participants demonstrated an attraction to the ‘small community’ atmosphere Faculty & staff enjoyed working with colleagues and were often alumni of MSUB Participants felt there was a unique culture to the campus than on other universities: Clear distinctions were established between non-traditional and traditional students Student participants felt there was a clear divide among the two groups and would like to see more interaction between each of them COT students did not feel connected directly with the main campus FOCUS GROUP SUMMARY – GENERAL
BRAILSFORD & DUNLAVEY In general, participants agreed that certain improvements needed to be addressed: Update / renovate housing Offer more variety in dining at the COT and cheaper options on main campus Link all 3 MSUB campuses better (participants suggested a shuttle system) Create a more central location for the SUB and improve its usage by non- traditional students Update items of the Bookstore, lower prices and create a more welcoming environment Lastly, the general consensus of participants was that the auxiliaries facilities function adequately, but need basic changes to enhance the experience for students, faculty, and staff. FOCUS GROUP SUMMARY – AUXILIARIES
BRAILSFORD & DUNLAVEY Participants stressed basic improvements of facilities in order to better accommodate both parties: Recreation staff felt the necessity to provide a more comfortable space for students in order to reduce any discomfort from sharing the facilities with student-athletes Participants from the Athletic department showed more interest in adding new indoor and outdoor facilities to accommodate all teams because of scheduling conflicts Basic renovations to the weight room and pool were recommended The creation of a dome-like track-and-field structure for practice space and intramural games during the winter months was another recommendation Overall, some improvements were felt necessary in order to tailor to non-athletes, while still enhancing crucial spaces that allow student-athletes to perform at a competitive level. FOCUS GROUP SUMMARY – ATHLETICS/REC
BRAILSFORD & DUNLAVEY Survey Analysis
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS
BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS
BRAILSFORD & DUNLAVEY BENCHMARKING
BRAILSFORD & DUNLAVEY BENCHMARKING
BRAILSFORD & DUNLAVEY FOOD SERVICE
BRAILSFORD & DUNLAVEY FOOD SERVICE
BRAILSFORD & DUNLAVEY HOUSING DEMAND – MAIN CAMPUS
BRAILSFORD & DUNLAVEY HOUSING DEMAND – MAIN CAMPUS
BRAILSFORD & DUNLAVEY DEMAND BASED PROGRAMMING