PRODUCER EDUCATION IN THE LEGAL ARENA: THE PROPOSED GIPSA RULE CHANGES Shannon Mirus, J.D., LL.M. Jefferson D. Miller, Ph.D. University of Arkansas
The Proposed GIPSA Rule Changes Proposed rule from GIPSA Includes significant changes for livestock and poultry Why address this topic? Great deal of perceived risk for producers Large number of inquiries Covered in ag press Politically contentious
Program Objectives Provide a better understanding of what GIPSA is and what it does Provide a better understanding of the notice and comment rulemaking process and how producers can participate Provide a better understanding of the proposed GIPSA rule Provide unbiased information
Planning the Workshops Proposed rule published on June 22, 2010 Comment period extended to November 22, 2010 August, Decision to address this topic Goal to have all workshops wrapped up by Nov. 1 Planned 3 workshops and 1 webinar originally Fayetteville, AR Russellville, AR Nashville, AR Chosen because of geography of state and concentration of producers
Key Considerations Having support of key members of community Key producers Not having opposition from integrators Location & Dates Easy access Neutral sites Avoid community events if possible, all in the evening Utilized local extension agents
Publicizing Workshops Local word of mouth Connecting with producers Local meetings Integrators Included in newsletter to growers Newspapers Some growers sent the information to local papers s & Listservs Collected information for producer groups around the country to help publicize the webinar
Workshop Content Who we are And who we aren’t What is GIPSA What are regulations What is the notice and comment process Substance of rules Question & Answer
Workshop Delivery Keep workshops to 2 hours Multiple presenters to break up the session Wait until the end to take questions Provided paper and pens for writing questions down during the workshop Moderated question & answer session Several producers had individual questions afterwards We stayed as long as producers still had questions
Additional Workshops Success of first two workshops resulted in invitations to present in other locations Ruston, LA Louisiana Farm Bureau & Dept of Agriculture & Forestry Poteau, OK Oklahoma Cooperative Extension Service & OSU Booneville, AR USDA Dale Bumpers Small Farm Research Station Inviting organization was responsible for: Securing location Publicizing event
Additional Workshops Publicity Louisiana Direct mailing from Commissioner of Agriculture Support from state Farm Bureau Oklahoma Organized by Extension Promoted locally and regionally by Extension Booneville, AR Smallest turnout Hosted because they had received inquiries locally Word of mouth & friends
Evaluation Methods Survey developed using principles from Dillman 16 Questions 1-7 about the content of the workshop and materials 8-9 how participants learned about the workshop about their role in ag & production area age, gender & county Mostly scale or multiple choice questions Some open ended questions
Evaluations Implemented during 3 rd workshop Imperfect information Data from 4 workshops + webinar Distributed at the end of the workshops, after Q&A session Webinar: Online survey, link provided after Q&A Analysis Frequencies Percentages
Evaluation Results
Just the numbers 381 in attendance at 5 workshops 225 responses from all 5 workshops Response rate of 59%
Evaluation Question #1 I have a better understanding of what GIPSA is and what it does.
Evaluation Question #2 I have a better understanding of the notice and comment rulemaking process.
Evaluation Question #3 I have a better understanding of how I can participate in the notice and comment rulemaking process.
Evaluation Question #4 I have a better understanding of the proposed GIPSA rules.
Evaluation Question #5 I am more likely to submit a comment expressing my option on the proposed GIPSA rules.
Evaluation Question #6 I feel that the material was presented without bias for or against the rules.
Evaluation Question #7 I feel that the materials provided helped further my understanding of the proposed GIPSA rules.
Sources of Pre-Workshop Publicity SourceFrequencyPercentage University Cooperative Extension Service/Agent % Family & Friends4028.6% Agriculture Special Interest Groups (Farm Bureau, Women in Ag, NASDA) % Dept of Ag & Forestry2215.7% Commodity Groups (Cattle Assn, NPPC, Poultry Federation, Cattlemen’s) 64.3% National Ag Law Center42.9% Integrator32.1% GIPSA10.7%
Media Used to Learn About the GIPSA Workshops Type of MediaFrequencyPercentage Newspaper4026.7% % Direct Mail2919.3% Public Meeting128.0% Organizational Web Sites128.0% Newsletter117.3% Radio News42.7% Word of Mouth/Telephone32.0% Facebook32.0% Twitter10.7% Other32.0%
Conclusions
Objectives were met Remaining unbiased was our #1 goal 80%+ felt we presented unbiased information Most felt they learned about: GIPSA Notice & Comment Rulemaking Substance of the proposed rule
Conclusions Producers will participate in workshops that provide information on complex topics State wide workshops are successful with 75 participants These were regional workshops averaging 76.2 participants We were sought out in several cases to present in other locations Demand for information was nationwide
Lessons Learned Plan to evaluate from the beginning Follow up surveys for further research Did you actually submit a comment? Why or why not? Survey questions are more likely answered if options are presented
Lessons Learned Important to indentify key community leaders and get them on board Credibility Word of mouth When maintaining a position in the middle, be prepared for fire from both sides. Credibility of the Center hinged upon remaining neutral and unbiased
Questions?
Shannon Mirus, J.D., LL.M. Jefferson D. Miller, Ph.D. Thank You!