D.C. Veritas Week 5: Demand Creation TEAM: Durell Coleman Andrew Harner Diana Lin Pedro Silva “Vertical Axis Wind Turbine”

Last Week Overview Outlay the solar and wind markets – Companies and Consultants interviews Analyzed the Customer Acquisition Cost Case Studies in 20 different cities in 5 states – Actualized turbine cost – Including Wind and Incentives variables Research and contact new “potential” customers Plan our future…

Residential Solar Market: SOLARCITY Customers Evergreen Kyocera BP Solar Own Installers LEASING SUNGEVITY Customers SHARP Canadian BP Solar Own Installers LEASING or PPA Third party

Residential Solar Market: SUNRUN Customers Sharp SunPowe r Kyocera Third party LEASING MULTIPLE SELLERS & SUNPOWER Customers SunPower Third party & Cert. Installers

Wind Market TODAY: Bergey Customers Bergey Cert. Installers SUMMARY None of the top 10 offers leasing or PPA Biggest barriers are permitting and local wind info. New FED incentives !

Customer Acquisition Cost

Referenced to our web site Fill out savings calculator Send request to sales Reconnection with viable customer Visit to site Close sale 50% 20% 30% 80% 10% Year 1Year 5 70% 30% 80% 20% Total Revenue 1.44 million18.14 million hits hits Web funnel

Case studies direct sale:

Our Value Proposition D.C. Veritas Customers D.C. Veritas Third Party LEASING

Our Future! Homes and new home developments 13 Million of houses (0.5% app. US 360 million) Roof Applications 7.9 million of units (0.2% app. US 70 million) Lamp Post, Radio Towers & Urban Wind Mapping

QUESTIONS?