Class 9 Systems Acceptance and Organizational Change Asper School of Business - MBA Program MIS 6150 Management of Information Systems & Technology April-June 2009 Instructor: Bob Travica Updated May 2009

2 of Management of Information Systems and Technology Outline Concept of Systems Acceptance (Adoption) Factors of Systems Acceptance Change Management Summary

3 of Management of Information Systems and Technology SA – a core MIS issue SA is a process of making an IS part of routine use. Focus on IS users Often, adopting a systems runs in parallel with adopting new work methods (tasks, processes; master cases in MIS 6150) Concept of Systems Acceptance/Adoption (SA)

4 of Management of Information Systems and Technology Factors of Systems Acceptance The traditional IT acceptance model, based on users’ assessment of utility (subjective cost/benefit, pros/cons) Sensible, proved value in explaining some acceptance aspects May need fine-tuning to particular types of systems (GSS, ERP; GHXC case). Expected Benefits from System Expected Benefits from System Ease of Using System Ease of Using System Intention To Use IS Intention To Use IS + + +

5 of Management of Information Systems and Technology IS Adoption Processes* Culture Structure Politics * Business process can be inter-organizational (e.g., supply chain; GHXC case) IS pushes for change in existing organization Existing organization pulls IS into status quo Other Factors of Systems Acceptance

6 of Management of Information Systems and Technology Change management is about assisting people to make significant changes in their work environment (tasks, processes). Change Management Cultural change is most challenging (GHXC, other master cases) Players in IS acceptance: Sponsor/Champion  Change Agent  Change Target supports actively promotes influenced to adopt (BOC Group case, Ch.10; other master cases)

7 of Management of Information Systems and Technology Users differ in speed of adopting systems: “Technology camel”: eager beavers, early & late adopters, resistors (Fig. 15-1) Importance of educating managers on new organizing methods and supporting systems New organizing methods & systems challenegs (National Semiconductor, Semco, Sun Microsystems, Capital One) Change Management

8 of Management of Information Systems and Technology Messages for Change Leader That’s all folks! To facilitate adoption of B2B processes, market makers (and internal champions) need to; Communicate clearly economic value and provide different pricing models Communicate clearly economic value and provide different pricing models Account for unique technological needs Account for unique technological needs Identify and deal with barriers in organization processes, structures cultures, and politics Identify and deal with barriers in organization processes, structures cultures, and politics Roles of champion and change agent must be filled Roles of champion and change agent must be filled Work with executives and other power holders to increase their understanding of process/technology innovation Work with executives and other power holders to increase their understanding of process/technology innovation