© 2007 Cisco Systems, Inc. All rights reserved.Presentation_ID 1 Cisco Public Cisco and the Service Provider IP Next-Generation Networks (IP NGN) Journey EE Day 2008 Dr. Hosein Badran Senior Consulting Engineer, MEA, Cisco WiMAX Ambassador

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 2 Agenda Application Convergence IP NGN Overview Network Convergence Cisco IP NGN Leadership Service Convergence Service Provider Drivers

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 3 State of the Industry Economic Drivers Prevailing—For Some, Survival at Stake Income Statements “Unbalanced” Traditional revenue streams flat or down due to technology substitution, but not operating expenses Broadband Promise Under-Realized Growth in demand for bandwidth, not yielding growth in revenue Customer Expectations Soaring Want to pay less, not get less Hyper-Competition Increasing Overlap of players increasing, not number of customers

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 4 IP Intelligence Flexibility Adaptability Services Differentiation Loyalty Revenue Efficiencies OPEX CAPEX Profits Control Service Network Business To Address These and Other Challenges Service Providers are Driving Towards…

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 5 Cisco Service Provider Vision Connecting Customers with Services, Services with Networks, and Networks with Each Other VPNsInternetVoice and VideoTransportContent IP Next-Generation Network Consumer Small/Medium Business Enterprise SP Wholesale Mobility

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 6 Characteristics of an Ideal Network Fusing the Best of Today’s Networks and More Mobility of the Cellular Network Ubiquity/ Reliability of the PSTN Bandwidth of an Optical Network Security of a Private Network Flexibility of Ethernet Content Richness of the Internet Video Delivery of Cable/Television IP Next-Generation Network

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 7 IP NGN Journey Requires Multiple Layers of Convergence Mobile PSTN Broadband Services Optical High-Speed Internet FR / ATM IP Next-Generation Network Common Subscriber Management Mobile, WLAN DSL, Cable, FTTH Content Application Convergence Integration of New Innovative IP D/V/V Services over Broadband for Increased Revenue Service Continuity across Access for Customer Loyalty and Stickiness Service Continuity across Access for Customer Loyalty and Stickiness Service Convergence Network Convergence Eliminate Layers in the Network for Increased OpEx/ CapEx Efficiencies

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 8 Highway to Value-Add, Personalized Tollway IP NGN Architecture Analogy Highways Recreation Operational Layer ResidentialBusiness PersonalizationValue Add Traffic ControlServices Means To Bill Intelligent Networking Application Layer Service Layer Network Layer For End Customers: Converting Transport to Experiences For Service Providers: Converting Costs into Revenue

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 9 Cisco IP NGN Architecture Achieving a Whole Greater Than the Sum of the Parts Intelligent Networking Tele- Presence Collaboration Presence- Based Telephony Web Services Mobile Apps IP Contact Center Intelligent Edge Customer Element Multiservice Core Access/ Aggregation Application Layer Service Layer Network Layer Transport Operational Layer Cisco Service Exchange Framework IdentityPolicyBilling Mobility Self Service Open Framework for Enabling “Any Play” Delivery (Any service, to any device, to any location)

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 10 Cisco IP NGN Architecture: Functional Blocks Intelligent Networking Unifies the Layers for Greater Service Opportunities Web ServicesVideo Business Services PresenceHosting Conferencing Centrex Content IM Routing Multicast Security QoS Availability Performance Resilience Interworking Service Aware L2/L3 VPN Parlay/BEEP/JAIN Resource Manager Identity and Mobility Management Service Policy and Resource Management Session and Media Management Operational Layer Intelligent Networking Application Layer Service Layer Network Layer Cisco Service Exchange Framework

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 11 Cisco Service Exchange Framework Application Convergence Intelligent Networking Tele- Presence Collaboration Presence- Based Telephony Web Services Mobile Apps IP Contact Center Intelligent Edge Customer Element Multiservice Core Access/ Aggregation Application Layer Service Layer Network Layer Transport Operational Layer IdentityPolicyBilling Mobility Self Service Open Framework for Enabling “Any Play” Delivery (Any service, to any device, to any location)

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 12 New Service Provider Offer: “Many Services to Many Screens” At Work, At Home, On The Move VideoDataVoice Video Conferencing Digital TV / VOD VoIP High-Speed Internet /VPN PDA / Text / Instant Messaging Custom Ring Tones / MP3 Player Push-to-Talk / Intercom

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 13 Enabled by a Cisco IP NGN Creating New Services Residential Broadband Portfolio Local and Long Distance Voice ~$40/Mo Home Net ~$10/Mo Video and xVoD ~$50/Mo Digital Music ~$10/Mo Wireless Security ~$30/Mo NetPVR ~$10/Mo Gaming ~$7/Mo Integrated Networks, Content, and Entertainment Services Teleworker/ Home Business ~$70/Mo Residential Broadband Access ~$30/Mo

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 14 Creating New IP-Based Services Business Portfolio Moving Up the Value Chain Managed Firewall ~$100/Mo/Site Metro Ethernet ~$75/Mo/Site Managed IP Telephony ~$40/Mo/Site Content Distribution ~$50/Mo/Site Remote Access ~$75/Mo/Site Managed Router Service ~$250/Mo/Site IP/MPLS/VPN ~$150/Mo/Site Managed LAN Service ~$13/Mo/Site Enabled by a Cisco IP NGN

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 15 Stringent Requirements on Infrastructure Intelligent Networking Enables Business Success Integrated Virtualized Services Application Aware Modular Approach Service Control Resilient Multilayer Security High Availability Scalable Adaptive Self-Provisioning Self-Optimizing Self-Defending

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 16 Service Convergence Intelligent Networking Tele- Presence Collaboration Presence- Based Telephony Web Services Mobile Apps IP Contact Center Intelligent Edge Customer Element Multiservice Core Access/ Aggregation Application Layer Service Layer Network Layer Transport Operational Layer IdentityPolicyBilling Mobility Self Service Open Framework for Enabling “Any Play” Delivery (Any service, to any device, to any location) Cisco Service Exchange Framework

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 17 Personalized “Any Play” Experiences Providing Means for Service Continuity, Customer Stickiness EnterpriseHome Small BusinessPSTN Branch Office ASP Hotel/ Airport Mobile Wireless SONET DPT CABLE DSL DIAL LR ETHERNET DWDM METRO On the Move At Home At Work

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 18 Service Exchange Framework Making “Any Play” Real Session and Media Management  Call Control  Session Border Control  Rich-Media Control  Diff Bandwidth & QoS per Session  Accounting / Billing Service Policy and Resource Management  Subscriber Policy  Application / Chaining  Per-Subscriber Service  Service Invocation Identity and Mobility Management  User / Device ID  Subscriber Awareness  Location / Presence  Service Registration  Audit / Logging  Assured Authentication  Device Roaming  Service Mobility  User Mobility Cisco Service Exchange Framework

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 19 Service Exchange Framework Making “Any Play” Real Session and Media Management  Call Control  Session Border Control  Rich-Media Control  Diff Bandwidth & QoS per Session  Accounting / Billing Service Policy and Resource Management  Subscriber Policy  Application / Chaining  Per-Subscriber Service  Service Invocation Identity and Mobility Management  User / Device ID  Subscriber Awareness  Location / Presence  Service Registration  Audit / Logging  Assured Authentication  Device Roaming  Service Mobility  User Mobility What? What can the user do? Within what timeframe To what extent Under what rules Who? Who is the user? Device Profile Location Presence Where? Where can the user roam? Track/recognize the devices across carriers Maintain the session across multiple networks Offer all services in all locations How? How can resources be dynamically controlled? Interwork and provide rich media control Monitor and charge on a per-service, per-user basis Enable application awareness Cisco Service Exchange Framework

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 20 Service Exchange Enables: Application and subscriber-level control Usage reporting and billing Programmability for any current/future customer need Mobility management Control: Turning an Uncontrolled Network … Cable POP DSL POP Mobile POP Optical POP )))))) Backbone Network Internet OSS BillingNMS Content Delivery Network Multimedia Servers PSTN Service Exchange … Into a Controlled Network Barriers to Harnessing More Profit and Subscriber Loyalty: Insufficient information yields an uncertain revenue model Network congestion and contention for scarce bandwidth degrades subscriber experience, leading to increased churn

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 21 Efficiencies: Reduced OpEx and CapEx Example: Application Traffic Optimization Reduction of peer-to-peer traffic delivers:  Improved performance and more bandwidth for interactive, billable apps  Reduction of number of support calls with level of service complaints Reduced Transit Costs P2P Web Video More BW for Interactive Apps = Improved Performance, Reduced Support and Churn More BW for Interactive Apps = Improved Performance, Reduced Support and Churn Actual Customer Data

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 22 Service Exchange Framework Open Framework for ‘Any Play’ Delivery Supports both IMS and non-IMS apps Enables fixed-mobile convergence Better app, service, subscriber awareness Protects branded services Expedites speed to service Open / standard interfaces Mobile IP Cisco Mobile Exchange Video Video & Multicast CAC Content Delivery System Cisco Partners Integrated Policy Control Cisco Service Control Cisco BB Policy Manager Session / Call Control BTS / PGW / SBC MGX 8880 Media Gateway Broadband Aggregation BRAS / ISG Cisco / 7x00 / uBR Security Services DDoS Protection CNS Access Registrar Cisco Service Exchange Framework

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 23 Cost Management, Revenue Creation, and Extensibility Cisco Service Control Engine 1000/2000 Cisco Service Control Engine Overlaying Intelligence and Application Level Control  Stateful deep packet inspection  Wire-speed analysis and control  Subscriber and application awareness  Integration with OSS and BSS systems Programmable Element Enabling:  Granular usage analysis  Application-level traffic optimization  Service-level security  Tiered services and access control  Content charging  ‘Any Play for Experiences’ service enablement on a converged network Delivering:

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 24 Cisco Call Session Control Platform Delivering Rich Multimedia SIP-Based Communications Enterprise Cable/ DSL Cisco Service Engine Data, Routing, Service Integration Application Servers e.g., Voice Services, 3 rd Party Call Control Cisco Edge Proxy Access Management Cisco Name Resolution Server Inter-Domain Routing Presence Server Real-Time Subscriber Status 3G Data WiFi Cisco Call Session Control Platform Presence Presence-Enabled Buddy List Presence-Enabled Call Routing Portals Push-to-Portal Content Location and Delivery Information Alerts Dispatch Desktop PTT Fleet Management Customer Service Advanced Applications Developer Program Gaming Buddy Finder Basic Calling One-to-One Calls Group Calls Buddy Lists Voice and Video Value Increases as Features are Added to the Base Functionality Other Carrier PSTN PLMN

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 25 Cisco Call Session Control Platform Customers Customer Examples NetworkService PCS Ready Link (POC) Nationwide “Push-to-Talk” Walkie Talkie-like Service Mobile Telephony First Nationwide Push-to-Talk Service in Mexico (called RadioUnefon) U.S. Mexico Integrated VoIP (Local & Long Distance) The world’s first 100% IP local phone network U.S.

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 26 IP NGN Video Networking Leadership  Optimize investments with industry first asymmetric nxGE video networking Asymmetric EtherChannel Unidirectional link routing Integrated 1GE, 10GE optics  Unmatched video to network linkage for better customer experience Enhanced multicast for better channel switching time IGMP v2 to v3 mapping for security, scalability, flexibility, simplicity NG Digital Video Control Plane GigE Transport GigE Switching Video Services GigE Cntrl Integrated Optics Optimized GigE Digital Broadcast Video Intelligence Cisco 7600/Catalyst: Intelligent Video Edge Cisco Video Networking

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 27 Unmatched Cisco IP GigE Video Experience  neuf telecom, France National Metro Network, more than 50% nationwide coverage NeufTV and CanalSAT offer digital quality TV over DSL QoS-enabled, intelligent video distribution 10M+ VoD Subscribers Hong Kong Broadband National Metro IP / 10G Ethernet Core Regional IP Metro Ethernet Next-Gen DSLAM FT PoP STB Cisco 7600 Catalyst 3550 STB

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 28 Cisco Service Exchange Framework Network Convergence Intelligent Networking Tele- Presence Collaboration Presence- Based Telephony Web Services Mobile Apps IP Contact Center Intelligent Edge Customer Element Multiservice Core Access/ Aggregation Application Layer Service Layer Network Layer Transport Operational Layer IdentityPolicyBilling Mobility Self Service Open Framework for Enabling “Any Play” Delivery (Any service, to any device, to any location)

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 29 Technology Strategy FasterLasting Smarter Products  Systems  Solutions “20 Years of Innovation”

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 30 Cisco IP NGN Technology Spanning Secure Network Layer PSTN Internet/ VPN TV / Video / ContentData Center Inter SP Working Inter- connect Multiservice Core Cisco ONS MSPP Cisco CRS-1 Cisco Customer Element Mobile Home Networking Linksys / Scientific Atlanta Hot Spot Enterprise/ Branch Cisco ISR Small/Medium Business Hosted / Managed ISR / IPT Aironet Intelligent Edge Cisco ONS MSTP / MSPP Cisco Cisco 7x00 Cisco Transport Access/ Aggregation Cisco uBR Cisco Cable / DSL Cisco Catalsyt Cisco 7600 Cisco ONS 153xx Cisco MGX Cisco AS5XXX Frame Relay / ATM Media Gateway IP RAN / STP Wireless Metro Ethernet QoS Security Multicast

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 31 Access-Agnostic Convergence PSTN Internet/ VPN TV / Video / ContentData Center Inter SP Working Inter- connect Multiservice Core Cisco ONS MSPP Cisco CRS-1 Customer Element Mobile Home Networking Linksys / Scientific Atlanta Hot Spot Enterprise/ Branch Cisco ISR Small/Medium Business Hosted / Managed ISR / IPT Aironet Access/ Aggregation Intelligent Edge Cisco ONS MSTP / MSPP Cisco Cisco 7x00 Cisco Convergence Transport Cisco uBR Cisco Cable / DSL Cisco Catalsyt Cisco 7600 Cisco ONS 153xx Cisco MGX Cisco AS5XXX Frame Relay / ATM Media Gateway IP RAN / STP Wireless Metro Ethernet Convergence Multiple Emerging Technologies

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 32 Radio Networks Signaling Networks Roaming Exchanges IP Media Partners UMTS / HSPA CDMA Wireless Mesh WiMAX WiFi IP Transfer Point Content Services Gateway Service Control Session Border Controller Corporate VPNs Subscriber Profiles Policies Billing AAA Logging DNS VoIP VoD Broadcast Music Location Services News Portals GGSNPDSNASN-GW Wireless LAN Controller Mobile Service Exchange IP Anchor Point IP Service Control Multiservice IP/MPLS Core Internal Services and Operations External Services Application Partners Subscriber Packet Gateways Mobile IP Home Agent Internet Persistent Roaming Across Wireless Access Networks Subscriber-Differentiated IP Service Delivery Cisco IP Next Generation Networks IP Forms the Foundation for True Mobility for WiMAX

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID Integrated Security Unified Communications Application Aware Networking Integrated Communications  DMVPN  NAC  SSL VPN  Incident Control System  Secure Device Manager 2M Sold1M Sold ISR Introduced  Group Encrypted VPN  AIM VPN-SSL Customer Element / Business CPE Evolution of Cisco Integrated Services Router (ISR)  Cisco Security Manager  SIP Phone Support  Secure Voice  SIP Trunk Support  Multi-language voic  Integrated Messaging  Voice XML  Integrated Video  QCT 3.0  WAFS  AON on ISR  Network Analysis Module  WAAS  NAM  Integrated switching with PoE, StackWise stacking  Unified WLAN switching, a/b/g  DOCSIS Cable  Satellite Module  G.SHDSL  Linux Services Engine

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 34 Cisco’s New Integrated Services Routers 5X Service Density, 10X Performance, 4X Memory Performance with Services Embedded Security, Integrated with Voice Network Availability and Resilience Integrated Services Routers Embedded Security and Voice in Branch and Small Office Routers Concurrent Wire-Speed Services Compatibility with Existing Router Modules

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 35 Customer Element Evolution of the Home Network: Separate to Converged

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 36 Accelerating VoIP Migration Leading Cisco CPE Solutions Drive Voice Growth  Linksys achieves 1,000,000+ VoIP ports in six months (as of March 2005) Includes analog telephone adaptors and VoIP routers Fastest selling technology and product line in Linksys history  Integrated series router (ISR) ramps quickly—on track for $1B annual run rate (as of February 2005) 20% of ISR sales volume attributed to voice solutions 40% of ISR sales volume attributed to security solutions Cisco ISR Relationships with leading VoIP providers:

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 37 Core/Edge Evolution Blurring Boundaries  Virtualization  Service flexibility  Scalability  Continuous operation  Management  Investment protection  Security IP/MPLS Core FR/ATM/LL VoIP Intelligent Edge Metro Ethernet Firewall Video L3 VPN One Network, Many Services L2 VPN

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 38 What Is IPoDWDM?  IPoDWDM is a new network model which integrates the Transponder within the Router Blade  This reduces both Cap as well as OP Ex while increasing network scalability, flexibility and time to market  Integration of the DWDM transponder onto the Router blade allows for a robust, intelligent network

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 39 IP-over-DWDM Converged NGN Transport  Packet layer convergence to IP/MPLS has delivered CapEx & OpEx savings in core networks  WDM layer convergence has enabled CapEx & OpEx savings in multi-service metro networks  Significant additional CapEx/OpEx saving can be delivered by converging the IP and optical layers! VideoVoice Data IP / MPLS TDM DWDM services SANOther

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 40 Why IPoDWDM 40G DWDM TX RX TX RX TX RX TX RX TX RX 40G DWDM TX RX TX RX TX RX OC768-SR 40G DWDM OC768-SR OC768-ITU Transponder Next Gen.: IPoDWDM Traditional Model: External Transponder 6

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 41 Why IPoDWDM Performance, CapEx, OpEx  Increased Performance 4x increase in throughput for existing 10G DWDM systems  Lower CapEx 50% optics reduction  Lower OpEx Fewer shelves (space, cooling, power, management), fewer interconnects  Enhanced resiliency Fewer devices, fewer active components, fewer interconnects Before CRS-1 ROADM Transponder Transponder Integrated into CRS-1 CRS-1 DWDM I/F ROADM

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 42 Layered IP POP IP NGN POP Consolidation Core Services Edge Distribution Peering ROADM Access / Aggregation Transponder Capex/Opex reduction, Increased Service Flexibility IPoDWDM Consolidation Core Services Edge ROADM Access / Aggregation

© 2007 Cisco Systems, Inc. All rights reserved.Cisco PublicPresentation_ID 43