Welcome! Marketing Webinar

Why we need to market our camps

Scouting’s Journey to Excellence Facts Boy Scout and Cub Scout Camping is 12 percent of a council’s JTE Score. Camp attendance will affect Cub Scout and Boy Scout Advancement score. Scouts that camp are more satisfied with the program. Higher satisfaction will positively impact “The Voice of the Scout” score.

Higher camp attendance will result in additional revenue for the council. We know, through research, that summer camp positively impacts youth retention, market share and total traditional membership. Scouting’s Journey to Excellence Facts (continued)

Scouting’s Journey to Excellence #1Fiscal Management #4Market Share #5Traditional Membership Growth #6Youth Retention

Scouting’s Journey to Excellence #7Cub Scout Advancement #8Boy Scout Advancement #9Cub Scout Camping #10Boy Scout Camping #15Voice of the Scout

1.It is our method of education. 2.It impacts 50% of a Council’s JTE score. 3.It helps a Scout with his advancement program. Why Should We Promote Camping?

Your Council’s Summer Camp program has the single greatest affect on success, as defined by the Journey to Excellence on your Units, Districts and Council!

“Marketing” is NOT ONLY Advertising!

It is telling our story

Our Market

Camp Staff Leaders Executive BoardLocal Community Parents Campers Vendors Alumni

WHO MAKES THE DECISION?

Scouts Leaders Parents

SUMMER CAMP RESEARCH STUDY – KEY FINDINGS – 1.Camp facilities do not need to be new, but - must be well-maintained. 2.A well-trained, highly motivated, service- oriented staff is a must. 3.Maintain an equal balance between individual and troop program.

SUMMER CAMP RESEARCH STUDY – KEY FINDINGS – 4.Food service must provide Scouts with basic food needs. 5.Use counselor in training programs. 6.You must have new, more challenging activities for older Scouts. 7.Create a family environment in camp. 8.Camp must be profitable.

Direct Mail YouTubeFliers Facebook Inserts in Handbooks Twitter Video at Troop meeting Methods of Promotion

DVD’sPoint of Sales Displays Printed Materials PatchesDirect Mail Newspaper ArticlesViral Marketing Methods of Promotion

Roundtable Scout Show Troop and Pack Meetings Training Courses Council Website Your Summer Camp Troops that attended camp in the past Promotion Opportunities

Camp Director Camp Staff Members District Camping Committee Members Commissioners Other Unit Leaders Who can promote

Camp Alumni Other Scouts Past Camp Staff Members Order of the Arrow Members Satisfied Parents Who can promote

Quality customer service by camp staff Staff and unit relationships Keeping ideas fresh Word of mouth Price break for returning units Methods of Promotion

Market units currently attending Know who your best prospects are Develop a prospect list and prioritize it Offer scholarships Create an atmosphere of “I want more” Marketing Ideas

Make a plan Follow the plan – and back date everything Review the plan Tweak the plan if needed Nothing should be sacred Keep it positive and have fun Bottom Line

No reason to have to start from scratch Share your accomplishments in Myscouting.org in the Best Practices area Share what you do

Marketing is a never ending job Marketing is everything we do

Keep it positive Make everyone want to have fun at your camp

Questions…

Resources: Marketing Toolbox: Marketing Hotline:

Thank You!