Lean Launch Pad prep for Week 7: Key Activities Tues 2/10 & Wed 2/11/15

LLP Week 1 – Overview of the whole canvas & LLP Week 5 LLP Week 3 LLP Week 2 LLP Week 6 Adapted from Steve Blank’s Lean LaunchPad Course http://steveblank.com/2011/03/08/a_new_way_to_teach_entrepreneurship

Key Activities What are your hypotheses about key activities? What must your business do to make the business model work? For example: Intellectual property? Technology development? Production? Supply chain management? What are your hypotheses about key activities? Internal or external sources? Costs What experiments will you design/carry out to verify these hypotheses? Who should be interviewed? What will you ask? Example of List slide.

Preparing for Next Class: Key Activities A Slight Course Pivot: http://blogs.umass.edu/leanlaunchpad/2015/03/09/a-slight-course-pivot/ Watch Course video lesson 7: https://www.udacity.com/course/viewer#!/c-ep245/l-48673791/m-48734293 and lesson 8: https://www.udacity.com/course/viewer#!/c-ep245/l-48758017/m-48719304 SOM pp.160-175: Resources SOM pp. 267-269: Can We Make Money (revisit) SOM pp. 434 – 456: Metrics that Matter (revisit) Review Mark Leslie’s slides: http://www.slideshare.net/markleslie01/0110-business-model02 Example of slide with lots of text Note: These materials encompass the Key Resources and Cost blocks in the BMC.

Hypothesis Testing Leave campus: go talk to at least 10 potential customers (target 15).

Next Class: Key Activities Teams present their updated business model to the class: Slide 1: Title Slide. Tally # Interviews so far and this week. Slide 2: Primary value proposition, customer segment, and MVP Slide 3: Business Model Canvas, with changes highlighted in red and invalidated hypotheses marked. Slide 3: What were your hypotheses about Activities? Slide 4: What experiments did you run to test them? Slide 5: Diagram of revenue and activities timeline (what do you need to do before you generate revenue?) Example: https://steveblank.files.wordpress.com/2011/05/financial-and-ops-timeline.jpg Slide 6: What are the metrics that matter for your business model? Slide 7: Did anything change on the right side of the canvas? Slide 8: What did you learn?? Example of slide with lots of text