1. Presentation 6 Assigned 10/15/15 Due 10/22/15 Revenue Streams

2. Homework due for next week *Watch Udacity lesson 6 – Revenue Streams http://youtu.be/mRDY13IUJ_k 10 more interviews by next week!

3. Purpose The purpose of this section (revenue streams) of the business model canvas is for you to understand: *Revenue model = the strategy your company uses to generate cash from each customer segment ex. Direct sales, licensing, subscription, etc. *Within the revenue model, how do you price the product? Pricing is a tactic Revenue model is a strategy *This is not about income statement, balance sheet, and cash flow. Those are operating details that are derived after a proven revenue model and pricing.

4. 6th Presentation Focus: Revenue Streams Due next Week Your presentation should have the following five slides. Slide 1: Title Slide Slide 2: Business Model Canvas with any changes marked in red (example given for slide 2) and multi-sided markets shown in different colors - if it applies (example given for this situation) Slide 3: Revenue Model Slide 4: Revenue Diagram Slide 5: What did you learn about your revenue streams from talking to more customers and others? Hypothesis: Here’s what we Thought Experiments: Here’s what we Did Results:Here’s what we Found Action:Here’s what we are going to do Next Some of the slides are examples of how your slides should appear. The blue font is instructional. Some of the slides shown do not have graphic examples. Follow the instructions on the slides. For some of them, you may need to create visual examples.

5. “More informational than performance oriented” Slide 1 Talk to at least 10 more customers each Week!

6. Read BMG 17-50 to understand each segment Slide 2 Changes to Canvas in Red

7. What were your hypotheses about your revenue model and pricing? What experiments did/do you run to test your Revenue Model and Pricing? Slide 3 Revenue Model

8. Revenue Diagram Draw a diagram of the payment flows. Slide 4 Example 1 Example 2

9. Learning What did you learn about your revenue model and pricing? Hypothesis: Here’s What We Thought Experiments: Here’s What We Did Results: Here’s What We Found Action: Here’s What We Are Going To Do Next Slide 5