ARRIVE ALIVE COMMUNICATIONS NTAU LETEBELE: M: ROAD SAFETY PROJECTS

CONTENTS  ARRIVE ALIVE COMMUNICATIONS  Pedestrian Safety and Education  Prof. in Traffic Fraternity

SNAPSHOT: ROAD TRAFFIC SCENARIO  6 Million licenced drivers  6.2 Million motorised vehicles  Total road network: km  Annual vehicle km travelled: 140 billion km  Fuel sales: mega litres p.a

Road accident summary  Over traffic accidents p.a  Over are fatal or lead to serious injuries  Total cost: over R 13 billion  12.3 fatal accidents per vehicles

Main Goal  Promote road traffic safety to effect decrease in road accidents, fatalities and injuries as well as contributing road traffic offences

Pedestrian Safety Billboards (370) Bus Advertising (300) Electronic 24 PSL matches Electronic 40 garage forecourts Rank 10 biggest taxi ranks Message by Madiba ARRIVE ALIVE ADVERTISING

ARRIVE ALIVE MASS COMMUNICATIONS Television Advertising Road Active Station Advertising (11) Commercial Radio Advertising Community Radio Stations (30) Print Advertising: 4 x Sunday (30) Print Advertising: 10 x magazines

ARRIVE ALIVE PUBLIC RELATIONS Pedestrians Road Shows (2 400)

ARRIVE ALIVE MOBILIZATION  Road Safety Cell of Excellence: BHP Billiton Joint co-operation with GRSP On-going initiatives with QASA and ARA Joint project with Fleetwatch for Moving Billboards (Decals)

ARRIVE ALIVE SPONSORS Imperial Fleet Services: patrol vehicles (28) Total (SA): Z-cards AC Marketing: licence disks VW (SA): window stickers Baby City: “Baby on Board” stickers

ARRIVE ALIVE SPONSORS SAB: production of print and electronic adverts ComutaNet: foam caps Pick ‘n Pay: joint venture on electronic ads BP(SA): road safety messages on TV Engen: water bottles

ARRIVE ALIVE PUBLICITY MATERIAL Leaflets (3 themes) Posters (3 themes) Bumper Stickers Road Safety Info Kits

ARRIVE ALIVE SPECIAL EVENTS  RTS Milestone Event World Remembrance Day Road Safety Week Limpopo Eclipse Arrive Alive December launch Arrive Alive Info Centre

PEDESTRIAN SAFETY  Junior Traffic Training Centres - completed 15 of the 19 JTTCs  Scholar patrol - Expand the programme - Manual completed and ready for printing - One national uniform

HAZLOCS  Completed 350 checklists – business plan  Improved hazlocs in 5 of the 9 provinces

VISIBILITY  Distributed reflectives to all provinces (8 800 each)  Target schools, informal settlements and industrial sites

Community structures  Local, regional, provincial and national  Funds set aside  Walk safely

Prof. in Traffic Fraternity  Evaluation of colleges  Registration of colleges (NRTA): completed  All 11 colleges evaluated and graded  Challenge: equipment, facility upgrading  Ad hoc inspections

New EDL Qualification  Upgraded qualification for examiners: completed  Entry requirement revised to Grade 12  New curriculum and assessment criteria developed  Developing refresher courses for trained examiners

New EOV Qualification  Upgraded qualification for examiners: completed  Entry requirement revised to Grade 10  New curriculum and assessment criteria developed  Refresher courses for trained examiners

Prof. status of Traffic Officers  National assessment criteria and standard accepted  Minimum national entry requirement implemented  Drafting 1-yearly curriculum  All trainers evaluated and graded  Training updated to NRTA and relevant legislation

Image of the Profession  New salary scale for Traffic Officers  Provincial acceptance of proposal for one national uniform  Provincial acceptance of proposal for one national rank structure

Conclusion  Thank you and Arrive Alive !!!!