YEARBOOK DICTIONARY Words to Know… So you know what I’m Talking about

“DPS”  Double Page Spread  A full layout that is two pages in length  Readers tend to read in spreads rather than single pages  A DPS always starts with the EVEN page number on the LEFT side

Sample DPS Page 2 Page 3

“PICA”   Pronounced PI-CA   Not to be confused with Mexican Cuisine   A unit of measurement in the design and printing world   Can be converted into points or inches

“PICA” Conversions  12 Points = 1 Pica  6 Picas = 1 Inch  1 Pica = 1/6 inch  In order to take up 2 inches of space your headline would have to be ___ picas or ___ points

“PICA” Conversions  ANSWER  12 Picas  48 Points

Pica

SIGNATURE  Something you would love to get from David Hasselhoff … OR  A set of pages in a yearbook that are sewn together (usually 16)  (We will make our own soon)

FLAT  One side of a signature  To save money the entire flat must be in colour… not just a few pages The World She’s a Flat!

“NATURAL SPREAD”  The centre of two pages of a signature which are the only two pages printed exactly across from one another (in the middle of the signature)  Allows you to cross the gutter with a photo

SIGNATURE, FLAT, NATURAL SPREAD  Natural Spread  Signature  Flat (either top OR bottom portion

PUTTING IT ALL TOGETHER  Let’s see how a yearbook is made.  Take the sample yearbook signature handed out to you  Fold #1: Page 11 to Page 10  Fold #2: Page 13 down to page 12  Fold #3: Center spread closed.  Finally: Cut both the TOP and RIGHT SIDE of your sheet

“TRIM LINE”  This is where the plant will physically cut the pages  If you want anything to remain on the page and not get cut off you MUST NOT go beyond this line

Pica Trim Line

“BLEED LINE”  Used if you do not want white space between your picture and the edge of the page  “Bleeds” are photographs that extend to the edge of the page  Bleed line is after the trim line

Bleed Line Pica Trim Line Bleed Photo

“CENTRE LINE” and “GUTTER”  Centre line is simply the middle of your DPS  Gutter is the space in the centre of the spread where the book is bound.  It is recommended that a two-pica gutter is used

Bleed Line Pica Trim Line Bleed Photo Centre Line

Bleed Line Pica Trim Line Bleed Photo Gutter (2 Picas)

“RULE LINE”  Lines used to separate elements on the page

Bleed Line Pica Trim Line Bleed Photo Gutter (2 Picas) Blue Lines separating elements on the page

“DOMINANT PHOTO”  The Dominator!!!  Strongest photo on the spread  In both size and content  Should be at least 2 ½ times larger than any other photograph on the spread I’ll be back!

Dominant Photo

“EYELINE”  An line, usually 1 pica, that is used to divide the page into 2 horizontal sections  Gives your page order  One element may cross the eyeline

Eyeline

“CAPTION”  Mini-stories used to describe each picture  Typically 8 pt type (smaller than main text)  Placed to the outside of the spread  Watch for Trapped White space!  Overburn or Reverse sometimes successful

Caption

REVERSE OVERBURN

“HEADLINES”  Provides specific information about the DPS  Divided into 2 categories  Primary Headline  Largest type on the spread (at least 36-point – how many picas?)  Must pack a punch  Screening most often occurs here

“HEADLINES”  Secondary Headline  Adds specific information  May be used to explain the primary  Usually contains several 14- to 18-point type.

Primary Headline Secondary Headline

“COPY BLOCK”  The copy is the main text of the DPS  It can be anything from a fully-developed feature story to a brief top 10-listing  Typically 10-point type (picas?)  Should be placed in columns

“DROP CAPS” or COPY STARTER  Used to enlarge the first letter of a copy block  Must be used sparingly

Copy Drop Cap

“FOLIO AND FOLIO TAB”  Folio  A page number placed at the bottom of the page  Folio Tab  A page content identification that appears with the folio

Folio Tab

WHICH IS WHICH?

“PLANNED WHITESPACE”  An area of your DPS that is left unprinted for a purpose  Do not feel that you have to cover every inch of your page!

“PLANNED WHITESPACE”

“UNPLANNED WHITESPACE”

“CVI and EYE MOVEMENT”  CVI  Centre of Visual Impact  Can be placed anywhere on the page but must grab the reader’s attention  Eye Movement  Studies show reader starts in upper left  Lead the reader around your page… don’t let them get lost!

“GOOD EXAMPLE”

“BAD EXAMPLE”

SERIF VS SANS-SERIF  SERIF  Letters with “little feet”  GARAMOND  ELEPHANT  GEORGIA  TIMES NEW ROMAN  ROCKWELL CONDENSED

SERIF VS SANS-SERIF  SANS-SERIF  SANS – French for Without  Type without little feet  HELVETICA  ARIAL BLACK  IMPACT

“COLUMNAR DESIGN”  Invisible framework used by the designer

“COLUMNAR DESIGN”  6 Columns

“COLUMNAR DESIGN”  8 Columns

“COLUMNAR DESIGN”  Columnar Formats  Use the following measurements when creating layouts for 8 ½ X 11 DPS (Leave 1 Pica between each column)  If you are using InDesign (and we will be) the columns will be set up for you

“COLUMNAR DESIGN” Columns Per Spread Picas Per Column

REALLY IMPORTANT

RESOLUTION  Resolution is the number of pixels or ‘dots’ that will appear in a picture

RESOLUTION  There are two types of resolution that we will be dealing with in yearbook  Screen Resolution  Print Resolution  SCREEN RESOLUTION  The number of pixels on your screen. Screen Resolution is normally 72 – 75 DPI

RESOLUTION  PRINT RESOLUTION  The number of pixels your printer will print on your sheet. Print resolution is usually:  266 DPI for B/W Pictures  300 DPI for Colour Pictures

WHAT DOES THIS ALL MEAN?!!!!!  This means that since your screen and printer have different resolutions, images from the Internet may not print very well. Picture from the Internet (on screen) Picture from the Internet (printed)

ENLARGING A PHOTO  Enlarging photos beyond what the were taking at is BAD  Stop the presentation and enlarge this photo to see why

INTERNET IMAGES  There is a way to possibly print images from the Internet at a high quality… but we’ll be learning that later.  THE SUSPENSE OF IT ALL!!!  Be VERY CAREFUL of COPYRIGHT LAWS  General rule is …. DON’T USE IMAGES FROM THE INTERNET!!!!!

IMAGE FILE TYPES  Compression  There are two image file types that we will be dealing with this year.  TIFF  Higher Quality  Used for Commercial Printing  Not much information lost  LARGE file sizes

IMAGE FILE TYPES  JPEG  High Quality  Used for printing/web graphics  Some information lost  Smaller file sizes

WHICH TYPE IS BETTER?  If you have the space it is better to use TIFF  If space is a concern… GO JPG!!!

THAT’S ALL FOLKS  That’s a lot of info!  The more you practice the more it makes sense  Any questions?