Managing Creativity in Organizations By: Sofia Farid

Creativity Creativity is the production of novel and useful ideas of any domain. Creativity is done by creative people Innovation is the successful implementation of creative ideas within an organization.

Components of Creativity Expertise Expertise Creative Thinking Creative Thinking Task Motivation Task Motivation

Components of Creativity Expertise Foundation for all creative work Foundation for all creative work Includes memory for factual knowledge, technical proficiency, and special talents in the work. Includes memory for factual knowledge, technical proficiency, and special talents in the work. Creative Thinking This skill can be used in any domain This skill can be used in any domain Creative thinking depends on an individuals personality which are “related to independence, self-discipline, orientation toward risk- taking.” Creative thinking depends on an individuals personality which are “related to independence, self-discipline, orientation toward risk- taking.” Task Motivation Intrinsic motivation Extrinsic motivation

Impact of the Organizational Environment on Creativity Work Environment affects creativity Work Environment affects creativity This figure shows the influence of organizational work environment on the creativity of individuals and teams. This figure shows the influence of organizational work environment on the creativity of individuals and teams.

Organizational Culture Senior leadership shapes an organizations culture. Culture give direction, helps with finding resources and creates balance. “In the absence of a supportive culture, creativity and innovation are like seedlings planted in rocky soil. They simply won’t germinate and grow” (Luecke, Managing creativity and innovation, P.117) Organizational culture impacts creativity and forming ideas A good company has an inward focus, have procedures for resolving conflicts, employees have entitlement, etc.

Managing Creativity Creative individuals make up a third of the U.S. workforce Creative employees pioneer new technologies, birth new industries, and power economic growth. Creative people are motivated from within and respond much better to intrinsic rewards than to extrinsic ones. In order to manage employees creativity they are put into teams Teams are then co-located and their knowledge then becomes communicated to each other.

Managing Creativity Environment in the workplace is very important. Comfortable environments: Create innovating, design, and problem solving To manage creativity in the work environment managers must “design space and the work processes must be together. Design the physical space so that contact between teammates is frequent and convenient” (Luecke, Managing creativity and innovation, P.115) Creative people are motivated from within and respond much better to intrinsic rewards than to extrinsic ones In order to manage creativity, managers must give minimal rewards.

Questions Does culture affect creativity? Does culture affect creativity? a.True b.False Organizations manager their employees by Organizations manager their employees by a.Putting their employees in teams b.Controlling work environment c.Managers give minimal rewards d.All of the above With Components of Creativity, expertise is defined as: With Components of Creativity, expertise is defined as: a.Foundation for all creative work b.This skill can be used in any domain c.Includes memory for factual knowledge, technical proficiency, and special talents in the work. d.A and C

References Teresa Amabile, "Creativity and Innovation in Organizations," Harvard Business School Richard Florida and Jim Goodnight “Managing Creativity” Harvard Business Review Luecke, R. Managing creativity and innovation, Harvard Business Review, (2003) Teresa M. Amabile, Constance N. Hadley, and Steven J. Kramer, "Creativity Under the Gun," Harvard Business Review, August 2002