The State of Sustainable Coffee ICO, IISD, UNCTAD, IDRC and The World Bank Daniele Giovannucci

Summary Growing interest in these coffees: align with new demands of the market Impact of these coffees considerable although volumes small Confusion among industry and consumers Limitation of these coffees as "niche" products: need strengthened policy, knowledge dissemination, and structures

Sustainable Coffee Definitions: Shifting Organic Fair Trade Eco-friendly Private standards

Confusion about certifications

Demand outlook Demand growth not keeping pace with the strong growth in supply, or is it?

Approximate global rates of growth – Generic 1-2 % – Gourmet 5-10 % – Fair Trade 10+ % – Organic % – Eco-friendly ++ %

Why is sustainable coffee so important? Organic 25 countries (23) FT 22 countries (16) Eco-friendly 9 (7+) > 700,000 families depend on it

Are premiums reasonable?

Value of Sustainable methods is beyond economics Drought resistance Erosion reduction More rational agro-chem use Social cohesion - communities Protecting clean water sources Risk Mgt. empowers producer How our new standards impact

Daniele P. Giovannucci The State of Sustainable Coffee

Next Steps stricter industry guidelines and labeling policies to ensure that farmers continue to benefit improved governance structures (cert, accredit, etc) better communication with farmers of the costs-benefits increased dissemination to consumers value processes with rational price premiums