Presentation on theme: "A Holistic Approach to a Just Economy: Domestic Fair Trade and the Next Generation of Fair Trade Andrea Fütterer GEPA – The Fair Trade Company Milan, 25.05.2015."— Presentation transcript:
A Holistic Approach to a Just Economy: Domestic Fair Trade and the Next Generation of Fair Trade Andrea Fütterer GEPA – The Fair Trade Company Milan, 25.05.2015
In Germany: Discussion about Fair Trade in the „North“ The topic "Fair Trade in the North“ becomes more and more important in Germany “Fair Trade in the North” means the commercialization and certification of products from northern producers There are two reasons for this development: Regional initiatives (organic, regional & fair) and consumers increasingly focus on regionalism and demand a sustainable handling with local resources
Social and economic imbalances within the North increase to a greater extent, causing serious economic problems particularly for small producers (e.g. milk farmers in Germany) Also working conditions, social and economic conditions for the majority of the population in a lot of northern countries are getting worse.
Opportunities of Domestic Fair Trade Sensitising of new consumer groups for Trade, Development and Agrarian Politics and Policies Composite Products with strategic and political importance (e.g. situation of german milk farmers) Increase Fair Trade ingredients in composite products (which means that more producers can participate in Fair Trade)
Possibility of connecting with other topics, like climate change, food security, land grabbing, … Networking and synergies with other movements/ organisations Promotion of South-South Trade, increase of Fair Trade regionally and locally
Risks of Domestic Fair Trade Confusion about traditional Fair Trade concept Focus on the North, producers in the South may loose possibilities and markets Direct competition with products like sugar, wine, honey, …. Dilution of Fair Trade concept Consideration of different levels of disadvantaged producers in the South and the North
2011: GEPA launched the first organic chocolates with fair milk! 2013: GEPA introduced the first fair cereal in the pasta products What did GEPA make out of it?
Discussion about name and concept GEPA is including some ingredients/products with strategic and/or political relevance The definition of “disadvantaged producers” has to be seen in the regional, cultural and social context respectively We have to challenge the definitions of “disadvantaged” and “economic success” → e.g. Alternative Economy Movements like Degrowth are defining economic success independently from size and growth Fair Trade Global – Regional
A Just Economy, some challenges Increase of value adding in the South is important, but difficult For processing of different product groups, the Fair Trade Value Chain is different Increasing Fairness along the Value Chain (e.g. processing, transport, retail) This will contribute to a Just Economy on global level