Marketing Manager: Dhrumil Shah

North Park Secondary School: located at 10 North Park Drive, Brampton, Ontario and opened in 1978  currently a high school. Commons Corner store: located within NPSS  near the cafeteria and the guidance office. The Commons  most of NPSS students spend time before school, afterschool & during their lunches. NPSS cafeteria and all the classes connect to this area known as the Commons  where the store is located

After crucial research conducted  target market of Bubblicious ready-to-go bubble tea = Students of NPSS

Marketing Research: Results: Students want a product  quicker to obtain, easy to carry + has to be unique/revolutionary Students often have to wait in line for a preferred drink Summer: Purchases per person at least three times a week Winter: Purchases per person at least once two weeks Survey concluded: 70% of the students at NPSS  buy ready-to-go bubble tea from Bubblicious Students: willing + able to pay $4.50 for bubble tea

Potential Competition

Overcoming The Potential Competition

Operations: Marketing Plan Dhrumil Shah

Product Strategy Bubblicious bubble tea sold in a bottled ready- to-drink format. Product class: Food Beverage  Soft Drinks  Functional Drinks. Many Flavours: Strawberry, lime, honeydew, mango, frozen coffee, lychee and coconut. Large variety = different customers with unique personalities. Packaging: Unique, innovative, and appealing Nutritional Info + health benefits will be an add- on. Public views: Convenient, hassle-free, cool, stimulating, original, healthy and an energizing drink.

Price Strategy

Promotion Strategy Objective: Generate awareness  launch of Bubblicious ready-to-go bubble tea NPSS Message: “Bubblicious ready-to-go bubble tea =nutritious, thirst-quenching drink for young + energetic people who care about their body and life.” Advertising: Multicultural community = different viewpoints  target IBT kids by posting advertisements on the internet + target athletic people & others  spend time outside by promoting Bubblicious bubble tea during special events (Terry Fox Annual Run/Walk). Use of T.V. in Cafe and Commons to target every student in the school. Periodic contests, such as “You Could Win Electronic Supplies and Gadgets Contest”, coupons and discounts to promote Use of Personal selling Stepping up promotion during the weeks prior to summer and during summer as well

Place (Product Distribution Strategy):

Resources: s10/files/2011/05/The-School-Store.pdf s10/files/2011/05/The-School-Store.pdf quality quality Marketing-Plan Marketing-Plan