Broadcasters’ Contribution in the Development & Promotion of SA Music Moshito O Tswela Pele Moshito 05.

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Presentation transcript:

Broadcasters’ Contribution in the Development & Promotion of SA Music Moshito O Tswela Pele Moshito 05

Resolutions Taken at Moshito 04 Quota needs to be increased in 2007/2008 Quota needs to be increased in 2007/ Need to ensure that SA music predominates ICASA should introduce format-based quotas ICASA should introduce format-based quotas - Genres/formats need to be defined

Moshito 05 Initiatives Taken By ICASA Liaised with stakeholders on developments within the music industry Liaised with stakeholders on developments within the music industry Monitored of the recording industry’s production of SA music so as to have a better idea of the amount of South African music published annually across genres and formats Monitored of the recording industry’s production of SA music so as to have a better idea of the amount of South African music published annually across genres and formats Investigated the possibility of introducing variable and format-specific quotas Investigated the possibility of introducing variable and format-specific quotas

Moshito 05 Consultation The following stakeholders were consulted SAMRO;SAMRO; SARRAL;SARRAL; The South African Composers United in Reproduction Music (“SACURM”);The South African Composers United in Reproduction Music (“SACURM”); NORM;NORM; Artist Imbizo;Artist Imbizo; RiSA;RiSA; The SABC; andThe SABC; and Commercial sound broadcasting servicesCommercial sound broadcasting services

Moshito 05 Identifying Music Formats No universally accepted definitions of the different music genres No universally accepted definitions of the different music genres Proposed definitions are complicated by many musicians in other styles drawing on other styles, or sometimes blending with other genres Proposed definitions are complicated by many musicians in other styles drawing on other styles, or sometimes blending with other genres Many musicians also tend to reject efforts at classification, regarding them as useless or unduly limiting. Many musicians also tend to reject efforts at classification, regarding them as useless or unduly limiting.

Moshito 05 Identifying Music Formats Everywhere the barriers that once kept different styles and traditions of music firmly apart are crumbling Everywhere the barriers that once kept different styles and traditions of music firmly apart are crumbling The world is teeming with different kinds of music The world is teeming with different kinds of music Modern communications and sound reproduction technology have made musical pluralism a part of everyday life Modern communications and sound reproduction technology have made musical pluralism a part of everyday life

Radio Music Formats Identified Broad-based (Public and Community Sound Broadcasting); Broad-based (Public and Community Sound Broadcasting); Adult Contemporary / Adult Contemporary Golden Oldies; Adult Contemporary / Adult Contemporary Golden Oldies; African Adult Contemporary/Jazz; African Adult Contemporary/Jazz; Classical; and Classical; and Youth Music. Youth Music.

Format-Specific Quotas? ICASA will consider introducing format- specific quotas in 2007 ICASA will consider introducing format- specific quotas in 2007 Some commercial radio stations have suggested that the current system of a blanket quota for all commercial radio stations should be maintained Some commercial radio stations have suggested that the current system of a blanket quota for all commercial radio stations should be maintained Commercial radio stations that cannot sustain a 35% to 40% SA music quota should use other means of promoting SA music Commercial radio stations that cannot sustain a 35% to 40% SA music quota should use other means of promoting SA music

Efforts taken by Broadcasters The SABC PBS African Language Services have been recording traditional for years; PBS African Language Services have been recording traditional for years; These services organise annual traditional music festivities & competitions; & These services organise annual traditional music festivities & competitions; & African traditional songs are afforded airplay. African traditional songs are afforded airplay.

Efforts taken by Broadcasters Classic FM CDs recorded at Classic FM’s expense: ‘Baroque Blue’ by Helen Vosloo; ‘Baroque Blue’ by Helen Vosloo; ‘African Baroque’ by Wessel van Rensburg (featuring Sbongile Mngoma and Maboti Petlane); ‘African Baroque’ by Wessel van Rensburg (featuring Sbongile Mngoma and Maboti Petlane); ‘My Friends and I’ by Jonathan Crossley (featuring Sydney Mnisi and Marcus Whyatt); & ‘My Friends and I’ by Jonathan Crossley (featuring Sydney Mnisi and Marcus Whyatt); & Phillip Miller’s CD (still being recorded). Phillip Miller’s CD (still being recorded).

Efforts taken by Broadcasters Classic FM Luxes/Classic FM Soirees – Monthly dinner concert series aimed at creating a platform for SA classical musicians to perform at & to record the concerts Luxes/Classic FM Soirees – Monthly dinner concert series aimed at creating a platform for SA classical musicians to perform at & to record the concerts Johannesburg Philharmonic Orchestra – Classic FM contributes financially towards the recording of the Seasonal concerts. The recordings are aired on Classic FM as a concert series; Johannesburg Philharmonic Orchestra – Classic FM contributes financially towards the recording of the Seasonal concerts. The recordings are aired on Classic FM as a concert series; Johannesburg Youth Orchestra Company Johannesburg Youth Orchestra Company

Efforts taken by Broadcasters Y-fm and Kaya fm Y-fm doing 50% SA content Y-fm doing 50% SA content Kaya-fm doing 37% SA content and 10% African (non-South African) content Kaya-fm doing 37% SA content and 10% African (non-South African) content Kaya and Y-fm are committed to promoting SA music Kaya and Y-fm are committed to promoting SA music

Other Issues Raised by Broadcasters Highveld, P4 Durban & CT, East Coast, Jacaranda & Algoa. Release of Singles; and Release of Singles; and Different Versions of the Same Song. Different Versions of the Same Song.

Issues Raised by Musicians & Record Companies Educating Potential Artists on Broadcast Quality Educating Potential Artists on Broadcast Quality –this should be a joint initiative by record companies and broadcasters; & –public awareness of this initiative can be raised by means of adverts or service announcements. Using Public & Community Radio to Unearth Talent Using Public & Community Radio to Unearth Talent –public & community stations should be utilised to unearth talent in the communities served by the stations. These artists can then be passed on to record companies.

Moshito 05 Mulalo Afrika Tshipembe