Corporate Communications 2012 Primary Care Specialty Survey November 2012

Practice Size Survey Overview 18% Solo11% Hospital19% Small (3-5 physicians) 7% Partnership 14% Large (More than 10 physicians) 25% Mid-size (5-10 physicians) Survey included 1,066 primary care physicians (including family practice and internal medicine specialists) who use Epocrates Survey was conducted in October 2012 Physicians randomly selected to participate 2 Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit n=1066

Over 1 in 4 PCPs use a Tablet in Practice > = > Other devices primary; tablet supplemental Tablet only device used Rarely uses tablet Tablet primary; other device supplemental Tablet & other devices used equally 39% 27% 19% 13% 3% 22% Plan to purchase iPad mini22% 79% Apple iPad 9% Android OS Tablet utilization in practice* 7% Other 5% Windows 7 OS Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 3 n=285 n=309 n=1066

PCPs Access Epocrates Over 60 Million Times Annually with a Patient* 70 % Over Over 75 % Use Epocrates Outside of the office Outside of the office daily Use Epocrates During office hours 3+ During office hours 3+ times daily Use Epocrates With a patient daily Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 4 n=1066 Number of times physicians access Epocrates Nearly 3 in 4 *Statement based on self-reported usage and extrapolated across the Epocrates member base

>40% of PCPs Avoid at 2+ ADEs Weekly with Epocrates Over8,000,000 ADEs are potentially avoided annually with Epocrates* Over8,000,000 ADEs are potentially avoided annually with Epocrates* Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 5 Percentage of ADEs avoided with Epocrates n=1066 *Statement based on self-reported usage and extrapolated across the Epocrates member base

Over 8 Million Hours Likely Saved Annually with Epocrates* Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit minutes saved daily n=1066 *Statement based on self-reported usage and extrapolated across the Epocrates member base PCPs report saving 20 minutes or more daily Nearly 1 in 2

58% Frequently or somewhat frequently learn new information from DocAlerts58% Drug Interaction Checker #1 Feature Attributed to Changing Rx Decisions 69 % Drug interactions 58 % Dosing information 43 % Adverse reactions 43 % Contraindications & cautions 26 % Formulary information 20 % Other safety info 55% Change 3+ Rx weekly based on Epocrates information55% Top features factoring in Rx changes* Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 7 n=1066

46% Yes, significantly 29% Yes, moderately 14% Yes, somewhat 11% No Work/Life Balance is Top Challenge for PCPs Years in practice Has the level of stress grown over the years as practicing physician? Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 8 n=1066

Lifestyle change tools Chronic Dx mgmt Rx info Patient education 1 in 4 PCPs Recommend an App to Patients Weekly 72% 68% 68% 32% 23% 22% 17% 17% Apps recommended to patients Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 9 n=521 Calorie counter/ tracker Weight loss tracker Fitness app (e.g. myfitnesspal.com) Drug information (e.g. Epocrates) Patient educational apps Calorie counter/ tracker Weight loss tracker Fitness app (e.g. myfitnesspal.com) Drug information (e.g. Epocrates) Patient educational apps EHR patient portal Medical adherence

Physicians Struggle with App Discovery and Recommendations for Patients Where PCPs learn about apps to recommend Over 50 % Report not knowing which apps are ‘good to share’ Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 10 n=520 n=545

“Phone Calls” Remain Primary Communication Platform for Patients and Peers 11 Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit Physician to Patient Physician to Colleague Phone call 76% Phone call 46% 5% 22% SMS Message 1% Patient Portal 10% Direct Mail Video Chat 9% ~ 1% SMS Message Direct MailVideo Chat 2%0% EHR SystemSecure Messaging 4%15% 11% Primary methods of communication with colleagues vs. patients n=950

12 Future Primary Care Shortage is a Top Concern Among Practitioners Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit 93% Diagnosis 92% Tx Options 80% Prognosis 51% Viability estimates Extremely confident to Confident Confidence in information disclosed to patients n= % Are concerned about the primary care shortage 77% Hasn’t improved patient care 69% Transitions will increase admin burden 53% Federal incentives fall short in covering EHR/EMR costs n=1066 n=298

13 Personal and Professional Financial Burdens for PCPs Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit Access to care EHR and EMRs Top 3 in 2013 Primary focuses for PCPs in in 4 PCPs report taking 11+ years to pay off medical school loans ~50% of PCPs are burdened with medical school debt for 7 years or more Medical School Debt Statistics Physician Reimbursement