1 UPMC High Point Lookout Tirzah DeCaria Jose FrechSakshi Ganesh Melissa Lee Bhushan SuryavanshiHuimin Tan

Table of Contents  Business Model  Design  Environmental Sustainability  Financial Sustainability  Benefits for Pittsburgh  Summary

A place for greener perspectives Mission To provide a way to experience the downtown skyline in Pittsburgh that is environmentally sustainable. Vision The UPMC High Point Lookout is a focal point for welcoming and economic prosperity for Pittsburgh. Concept Market Strategy Capital Investment Financial Model SustainabilitySocial ImpactConclusion UPMC High Point Lookout

Concept Market Strategy Capital Investment Financial Model SustainabilitySocial ImpactConclusion Business Concept Lookout Point for the public Conference Center UPMC High Point Lookout

Concept Market Strategy Capital Investment Financial Model SustainabilitySocial ImpactConclusion 3.9 Million Pittsburgh Tourists 96 conferences Expected 150,000 visitors Annually 10 Special Events Who are the customers?

Event Space Phipps Conservatory The August Wilson Center Heinz Field Corporate Meeting Space Marriot Ballroom Doubletree hotel The down town Convention Center Tourist Attractions Duquesne Incline Mt. Washington Lookout The Carnegie Museums Concept Market Strategy Capital Investment Financial Model SustainabilitySocial ImpactConclusion Competition

Design Concept Market Strategy Capital Investment Financial Model SustainabilitySocial ImpactConclusion Potential Partnerships UPMC High Point Lookout Winthrop Management UPMC Executive Management City of Pittsburgh

Design Concept Concept Market Strategy Capital Investment Financial Model SustainabilitySocial ImpactConclusion Architects: Mitsu Matsuura, Jiwon Hur, Melissa Goh, Josh Johnson, Matthew Alder, Looly Lee, and Yifan Xu.

Design Concept - Outdoor/Indoor Space Concept Market Strategy Capital Investment Financial Model SustainabilitySocial ImpactConclusion Architects: Mitsu Matsuura, Jiwon Hur, Melissa Goh, Josh Johnson, Matthew Alder, Looly Lee, and Yifan Xu.

Benefits of the Design Simplistic Design Real estate appreciation Self sustaining Serves the community Tourist Attraction Promotes Green technology Concept Market Strategy Capital Investment Financial Model SustainabilitySocial ImpactConclusion

 $16.6 Million in capital costs  Materials & Construction ($15.9 million)  Permitting & Licensing ( $50,000)  Marketing Campaign ($ 1 million)  1 year to complete construction Design Concept Market Strategy Capital Investment Financial Model SustainabilitySocial ImpactConclusion Costs

Non-profit UPMC UPMC + Private Investment Partnership For Profit 3 rd Party Investment Design Concept Market Strategy Capital Investment Financial Model SustainabilitySocial ImpactConclusion Funding Structure UPMC will fund the project Revenue potential and brand equity Possible 501 c (3) status Joint Venture between UPMC and Private Investors Naming rights for UPMC with possible ROI on investment Project will be funded by private investors Naming rights revenue potential in addition to typical project cash flows

Design Concept Market Strategy Capital Investment Financial Model SustainabilitySocial ImpactConclusion Financial Projections – Option 1 15 YR 18% Discount Rate = $ 6.9 MM Break Even = 5 Years

Design Concept Market Strategy Capital Investment Financial Model SustainabilitySocial ImpactConclusion Financial Projections – Option 3 15 YR 18% Discount Rate = $ 4.6 MM Break Even = 5 Years

Design Concept Market Strategy Capital Investment Financial Model SustainabilitySocial ImpactConclusion Financial Projections – Option 2 15 YR 18% = $ 4.6 MM Break Even = 2.5 Years 15 YR 18% = $ 0.7 MM Break Even = 8 Years Investors UPMC

Design Concept Market Strategy Capital Investment Financial Model SustainabilitySocial ImpactConclusion Revenue Projections Visitor Revenue - $ 3,900,000Conference Room Revenue - $ 816,000Special Event Revenue - $ 190,000

Install rooftop thin film solar panels (81KW) -105,948 KWh electricity generated each year -Provide 0.16% of energy needed by steel tower Enhance Energy Efficiency Install LED light bulbs -save up to 80% energy Employ Energy-Star electronic appliances -save up to 40% energy Employ natural lighting and ventilation Skin walls to retain the temperature Conservation -Rainwater collection system -Recycling Plant Saplings - Carbon sink -GHG absorption Minimize carbon footprint

 Open regularly for Non-profit organizations  Café and maintenance will hire Milestone Centers Inc. employees  Providing a green space for downtown visitors Design Concept Market Strategy Capital Investment Financial Model SustainabilitySocial ImpactConclusion Benefits to the society

 Enhances Pittsburgh’s image as an innovator in a “green” way  Enhances the experience for the community of Pittsburgh  Financially sustainable business Financially, socially, and environmentally optimal use of the US Steel Towers rooftop. Design Concept Market Strategy Capital Investment Financial Model SustainabilitySocial ImpactConclusion

Q & A

Appendix- solar panel power generation  AssumptionsValueUnit Average daylight hours per year1308hours Benchmark per squared foot power generation KW/sq ft Annual power generation by solar panel 105,948KWh Average office building energy intensity97.2 thousand btu/square feet Squared footage of steel tower 2,300,000 Sq ft Annual power needed by Steel tower 65,502MWh Percentage of power provided for the building0.16% %