The Energy Smart Model Hugh Goulbourne, Director Energy Bill Revolution 2013

Self-help and collective endeavour CED is a not for profit community benefit society Developed Energy Smart Club concept through a shared agenda around housing, mutuals and fuel poverty Worked on strategic direction since 2008 In December 2012, CED awarded £233k by DECC which enabled kick-start of Energy Smart Club model

Delivery Six local authority areas Launched February 25 and closed May 24 Engaged with 70,000+ households C7,000 households registered (613/c10% switched)

Financial savings Average £173 savings Largest single saving £500+ Circa 3,500 households received better offer “ I got involved with CED because I thought it would benefit the tenants/residents of the area where there is a large number of prepayment meter accounts and this project’s target audience was just that thing.” (Community Champion, Rochdale ESC )

Reaching vulnerable households 50+% never switched or last switched 3 years ago 16% low income families (less than £13,380 per year) 35% elderly/56% had elderly resident in the household 437 on a pre-payment tariff (gas, electricity or both) 5 local authorities, 3 registered housing providers, nearly 50 community organisations

Building local and trusted partnerships Sign up highest in Leeds (1,645) and Kirklees (1,422) where existing connections between Local Authority and community groups were strongest UK leading switch rate (13.8%) in City of York where there were 5 active Energy Smart Champions

Lack of communication 50+% of respondents received post-auction correspondence ( ) Nearly 75% found it difficult to understand the offer Ofgem rules create barriers to engagement with consumers

A trusted brand Our online survey of more than 6,000 households demonstrated: - A strong response: 10% - High level of trust: 43% - CED seen as independent: 59% - CED seen as impartial: 57% - CED viewed as local: 53% - CED viewed as new or 'different': 42%

Government assistance Communicating a clear tariff offer to consumers  A smart pre-payment tariff offer  Definition of a collective  Clarification of Ofgem rules around communication to consumers

The Energy Smart Club model “This was a pilot for something big for the future and hopefully with the expertise from CED and knowledge from community champions we can make more people more energy efficient in the future especially in today’s financial climate” (Community Champion, Rochdale ESC)

The Energy Smart Club model Collective Switch Video

Energy Smart Club / Community Energy Direct Community Energy Direct - Join the club