in conjunction with AromaCo rp ANTINORI

 Assign roles officially  Draw straws for product  Brainstorming before meeting with client  Agency name (most agencies, like law firms, use partners’ last names, often shortening the final name to an acronym)  Client meeting and client presentation of new products  Brainstorming after meeting with client  Name of product  Slogan, campaign ideas  More Questions for Client  Begin Research/Laptops

 Target audience:  Women and men (25-50), above average income, used to having luxury items; do not base decisions on price  Slogan  TBD by agency  Name of Design House: Antinori (The font for the agency logo is “Agency FB”—see “Welcome Agencies” slide)  Antinori, an Italian design house for clothing and accessories, is known for its “intellectual” approach to design.  Visual appeal of perfume/cologne  Both perfume and cologne are clear with a hint of amber, but men’s cologne is slightly darker. Bottle should be modern in design. Must use the Antinori name, or at least the letter “A” somewhere on the bottle.  Product Claims  Free sample with purchase  Pricing  High-end (women: $95.00; men: $65.00)  Sold in high end department stores and cosmetic stores.

 Wants--Innovative visuals for TV and print ads  No showing of “skin” per se, that visual is trite. We are looking for high-end visuals and intellectual devices to appeal to high-end target market.  Wants--A unifying slogan and theme for all three ads (print, radio and tv).  Wants--A professional delivery of the campaign