DENOTATION AND CONNOTATION

Slides:

Advertisements

Similar presentations

Media Studies Understanding Magazines and Audiences

Advertisements

A symbol is something that represents something else

1/8 AND, OR and NOT b How many boys? b How many girls? b How many blue? b How many red?

Poetry Free Verse, Haikus, Cinquains, and Concrete Poems

St. Valentine’s Day Вектор-успеха.рф. contents Legend about St. Valentine St. Valentine's Day in different countries Traditional gifts Вектор-успеха.рф.

Wednesday 20 th October Miss Pearce AO1: knowledge and understanding of media concepts, contexts and critical debates AO4: demonstrate the ability to undertake,

Media Studies: Key Concepts We are learning to: Understand the relationship between the sign and signified. Interpret the messages of particular colours.

Connotation and Denotation

Evaluation of my Media Studies film poster By Stefan Demosthenous.

Big Bold Red heading of the film. Red symbolising the stakes are high as the colour red reflects “Blood” and death. White background giving more importance.

SEMIOTICS AS Media Studies. Semiotics The study of the meanings of signs. Seeks to understand how languages, as a system of codes or signs communicates.

FILM POSTERS AND FILM MAGAZINE COVERS. FILM MAGAZINE COVERS Film magazine covers are a very useful marketing technique for promoting films, a magazine.

By Antonella Huka.  February 14 th is a holiday custom celebrated globally showering significant others, family members and loved ones with gifts as.

By Manisha Dhuna. In what ways does your media product use, develop or challenge forms and conventions of real media products? I think my magazine conforms.

Typography The colour of the writing is a light purple is her logo for her website to, its girly and pretty. its got stars on it to make it look a bit.

Do Now! Look at the following film posters and titles – how can you identify the target audience and genre?

Lead guitarist/singer at the front as he is the face of the band. Straight on, eye line match. Creates a sense of familiarity. Sell lines. “Win free tickets”

Visual Texts. What is a visual text? A visual text is a text in which the image plays a major role in the audiences’ response. Although visual texts make.

LO: To develop understanding of how to apply MEDIA LANGUAGE to your coursework.

Lifestyle: It promotes a glamorous lifestyle like a celebrity. I can tell this because the women is sitting as if she has just fallen into her car and.

Evaluation. Dash the greatest music magazine. This is Dash that I word so hard to make for the few past months. My music magazine is based for people.

Composition – The main focus on the advert is the lady and the perfume bottle because it shows that it is for women you can only see one of the lady's.

For My Music Magazine. In what ways does your media product use, develop or challenge forms and conventions of real media products? For my final task.

Visual Analysis Queens Group C1. Queen Victoria With the background being bleak it contrasts with the queens face, and we feel that it shows a vulnerable.

Introduction to TV Drama- Denotation and Connotation LO: To understand what is meant by denotation and connotation To be able to apply these concepts to.

My product fits all the cap codes as it does not have any inappropriate language, nudity, pornographic images and does not have any false statements as.

Aim: To introduce Mise-en-Scene. Mise-en-Scene Pronounced “meez ahn sen”, it is a French term and originates in theatre Of all the technical aspects mise-en-scene.

Static Image Terms Audience The people you want to attract with your static image e.g. teenagers, females, males, older people, drunk drivers … Language.

Creative Media Lesson 1: Intro to the Course. Lesson Objective At the end of this lesson we will have discussed the outline of the course, and completed.

+ Print – Form & Audience AS Media Studies. Form & Audience Define terms and approach for analysing form Define theories and approach for analysing audience.

Key Terms Denotation - refers to the simplest, most obvious level of meaning of a sign, be it a word, image, object or sound and occur immediately to the.

Magazine Design and Target Audience Task: Using Microsoft Publisher you will create 2 magazine covers. Both covers will be for the same magazine; however.

The beginning of the trailer reveals the production company New Line Cinema. However, the logo has been personalised to reinforce the stereotypical view.

History of Valentine’s Day: Every February across the country, candy, flowers, and gifts are exchanged between loved ones. We all know that February has.

Look at the images and on your whiteboard write down who the target audience might be and why End.

Analysing A Magazine Advertisement For An Album By Dominika Kalafutova.

An Introduction to Analysis AS Media Studies. Introduction Reading media language is the core of Media Studies. Reading a text is a lot broader in Media.

Media Research This is the front cover of ‘Mizz’, a young girls gossip magazine aimed at roughly the same age group as my product. The cover uses around.

MEDIA PIECES When deciding on the layout, fonts and colour schemes of my magazine I took into account the conventions of current music magazines. I made.

S6 Media Production Introduction to Media Studies.

KEY TERM: Semiotics Definition: The study of SIGNS

Aims To understand what is meant by the terms denotation and connotation. To explore the meaning of different ‘signs’. Saturday, 02 July 2016.

DENOTATION AND CONNOTATION

Layout Main features… Magazine masthead located at the top of the cover, central Sell line and website below - Central figure - Main cover line -

Connotation and Denotation

DENOTATION AND CONNOTATION

Forms of Media Language

Welcome! AS Level Media Transition.

Lesson 3 Television.

Codes and Conventions of Film Posters

DENOTATION AND CONNOTATION

DENOTATION AND CONNOTATION

Assessing Representation

The Heading is big in the middle left third of the website, red and white. The second part of the title is sideward to create a dramatic effect. WHY: Its.

Representation │ Audiences │ Industries │ Language

DENOTATION AND CONNOTATION

LO: to identify and analyse the effect of presentational features

Creative Media Lesson 2.

DENOTATION AND CONNOTATION

Sir, what do I need to know for the exam?

Analysing the music magazine “Mojo”

Looking for Eric Poster Research

Connotation and Denotation

DENOTATION AND CONNOTATION

FSA CRUNCH TIME.

Semiotic Analysis.

Presentation transcript:

DENOTATION AND CONNOTATION Words and images in media texts can work on more than one level. You will come across the terms denotation and connotation throughout your course. They are important terms for you to understand.

DENOTATION is the straight forward or common- sense meaning of a sign DENOTATION is the straight forward or common- sense meaning of a sign. Literally what is actually shown in an image. A red rose is a flower – that is its straight forward meaning or denotation An apple is a fruit we eat- A lamb is a young sheep-

CONNOTATION is the extra, linked meaning that goes with any sign. The connotations of a sign will be much more personal than the straight forward denotation because they are to do with personal ideas and feelings about it. The connotations will not be the same for everybody.

Think about the rose… For romantics a red rose can be a symbol of love. In Lancashire it is a symbol for the county. It has even been a symbol for a political party. These are all connotations or extra layers of meaning that the image carries with it.

Think about the apple… It can be a symbol of health. It can have associated meanings of New York -“The Big Apple”. It can even have stand for sin. These are all connotations or extra layers of meaning that the image carries with it.

And the lamb… For some a lamb has linked or extra meanings to do with Wales.. For others it has religious meaning. It can even stand for a season- Spring . These are all connotations or extra layers of meaning that the image carries with it.

A two step content analysis of pictures. Denotation. Straightforward reading of what is in the picture. Connotation. The extra, linked meanings that go with the picture. 1 :- Sky. Sand. Girl. Boy. Donkey. 2:- Beach. Seaside. Holiday. Family holiday. Traditional British holiday. photo courtesy of photolibrary wales www.photolibrarywales.com)

Notice how other pictures can have different denotational suggestions but the same connotational suggestions. The connotations for all of these pictures is the same as the previous one- traditional,family holidays. The bright colours, blue skies and smiling faces have connotations of happiness. photos courtesy of photolibrary wales www.photolibrarywales.com)

A 2 step content analysis of these images would work in the same way. They both contain similar denotational features : large buildings, street and street lamps but the connotations of the pictures are the same – an inner city. photos courtesy of photolibrary wales www.photolibrarywales.com)

The connotations of these buildings is different from the previous two however because we associate these sky scrapers with America. Add two men wearing suits and carrying briefcases and we have extra connotations of a high powered, sophisticated glamorous and successful lifestyle

What are the connotations of these images?

and these… All very different denotations but similar connotations of countryside. photos courtesy of photolibrary wales www.photolibrarywales.com)

Content analysis of perfume adverts. EXTENSION TASK: Content analysis of perfume adverts. For coursework and in your media exam you will have to analyse a media text and show that you understand the links an audience makes between what is in the text –its denotation – and the extra meanings that are linked to it- the connotations. Find a perfume advert from a magazine: Consider the connotations of everything included in the advert. As well as looking at the main images don’t forget connotational suggestions of: Colour, Expressions, Language, and sometimes the use of celebrities... What idea is connoted about this perfume? Is it represented as being Floral? Oriental? Sexy? Young? French? Romantic? Natural? etc. Who does it appeal to?