Nothing compares with the simple pleasure of a bicycle ride.

presents

28 th and 30th January 2011 (Stage 1 - Nashik | Stage 2 - Mumbai)

Cycling exercises the heart better and invigorates the mind The best thing about cycling is that one can ride a bicycle almost anywhere and at any time of the year. ID Sports accentuates this movement and wants to create awareness about cycling and would like to introduce to you Mumbai Cyclothon - Tour De Mumbai 2011 Come, let's pedal on the highway to health… CYCLOTHON

The bicycle is a curious vehicle, its passenger is its engine.

With the core responsibility of being socially and environmentally conscious, ID Sports Pvt. Ltd. aims at organizing International Cycling Race in the heart of India Mumbai & New Delhi. ID Sports is looking forward to being associated with several Health and Fitness Center facilities Indoor Cycling such as Spinning National & International Professional Cycling Races being the core activities of promotion. ID Sports has a charity arm called Uber education and Charitable Society. ID Sports

Create an environment that makes people feel good about themselves; at harmony, both physically and mentally. Provide services for those who seek natural means to strengthen and heal their bodies due to injuries and illnesses. Aid in raising funds and making a donation to the charities through our charitable trust. Our Vision

Dr. Akil Khan (Chairman & Managing Director) A Management Graduate and a trained Hematologist, Mr. Khan has worked with most of the reputed hospitals in Mumbai and abroad. With an experience of little under 10 years, his work has been result oriented and process-driven with successful execution of various business models. He has successfully launched the Mumbai Cyclothon – ‘Tour de Mumbai’ on February 21, 2010 and the recent Tour de Delhi – Cyclothon 2010 on August 29, 2010 along with the core team of ID Sports. ID Sports (Founder)

David McQuaid (Race Director) Bringing to the equation invaluable competition and organizational experience, David is the key person to the success of India's first Internationally ranked cycling event Tour de Mumbai 2010 and Tour de Delhi 2010 Cyclothon. Coming from one of Ireland's most famous cycling families and being an International rider himself until 2001, David has gained immense experience performing an organizational role, with ten years at the HC ranked Tour de Langkawi, four years at the famous Tour de France and three years as Finish Director at the UCI 2.1 Tour of Ireland. Core Team

Tony Still (Broadcast Director) Working exclusively with broadcasters, sports rights and media agencies for over 20 years, as well as running his own production/marketing company, Tony is predominantly working within the fields of television marketing and production. He was the Executive Producer/Head of Production for the past two ICC Cricket World Cups in the West Indies and South Africa and is experienced in handling large scale projects, working with all stakeholders in order to guarantee the success of the event.

Neha Vora Jhaveri (Vice President Sales & Marketing) Being quintessential by nature, Neha gets her advertising expertise of almost over a decade to the fore with strategies. Her work tempo strongly determines her idea of taking ID Sports to a higher level. Baqar Nasser (Director of Indoor Cycling and Training) Being a cycling aficionado, he specializes in successfully organizing indoor cycling workshops and competitions, such as Spinothon, further promoting the cause of ID Sports.

All the races, national and international, are held under the aegis of - Union Cycliste Internationale (UCI) and Cycling Federation of India (CFI) International and National Association

CYCLOTHON

Route: Kalanagar – Reclamation – Sea Link Bridge – Worli Bus Station Participants: Race Categories: Green Ride Kids Ride Corporate Ride Amateur Ride International Race National Race Event Coverage: Print Television Radio Websites (News, Sports and Social Networking) Mumbai Cyclothon – Tour de Mumbai: February 21, 2010

Mumbai Cyclothon – Tour de Mumbai: February 21, 2010 Legend’s Dinner: Attended by eminent politicians and personalities along with cycling legends as well as national and international cyclists Auction proceedings towards charitable trust - Uber Pvt. Ltd. Performance by live band and a fashion show Charity: Auction proceedings towards charitable Being Human – Salman Khan Foundation.

Viewership of For Tour de Mumbai Cyclothon 2010

27 Million viewers tuned into for the telecast

28 Million viewers tuned into for the telecast

36 Million viewers tuned into for the telecast

15 Million viewers tuned into for the telecast

ANALYSIS OF MEDIA COVERAGE Tour de Mumbai-Mumbai Cyclothon Qualitative Analysis Sr. No. Publication Headline DateQualitative Evaluation (AVG) 1.Mid DayCyclothon aims to create a base for the future DNAInternational athletes to compete on city streets Times of IndiaMumbai Cyclothon Hindistan TimesMumbai set for Cyclothon The Hindustan Times – HT Café Tour de Mumbai – Mumbai Cyclothon Final Score: 4.88

Print Coverage : 225 Total evaluation: Rs. 4, 35, 98, 098 Electronic Coverage : 91 Total evaluation: Rs. 3, 43, 62,150 Online Coverage : 78 Total evaluation: Rs. 8, 95, 000 Total Media Evaluation: Rs. 7, 88, 55, 248 In words: Seven crore, eighty eight lakhs, fifty five thousand and two hundred and forty eight only Media Evaluation

Route: Sansad Marg – via Patel Chowk – Parliament Street – Red Cross Road – Vijay Chowk – Rajpath – Sansad Marg Participants: Race Categories: Green Ride Kids Ride Corporate Ride Amateur Ride International Race National Race Gitanjali Tour de Delhi - Cyclothon 2010: August 29, 2010

Event Coverage: Print Television Radio Websites Legends Party: AV presentation of sponsors Fashion show and interactive sessions with sponsors

Viewership of For Tour de Delhi Cyclothon 2010

Tour de Delhi broadcast reach Gitanjali Tour de Delhi - Cyclothon 2010: August 29, 2010

ANALYSIS OF MEDIA COVERAGE Gitanjali Tour de Delhi - Cyclothon 2010 Qualitative Analysis Sr. No. Publication Headline DateQualitative Evaluation (AVG) 1.Hindustan TimesTour De Delhi ends on a high31/8/ Dainik JagranBrown wins Tour De Delhi30/8/ HT CityPedal Up Delhi30/8/ The HinduIndia Cyclothon Delhi on August 29 26/8/ Mid DayCycling marathn coming to Delhi23/7/ Final Score: 4.88

Print Coverage : 104 Total evaluation: Rs. 3, 59, 54, 573 Electronic Coverage : 38 Total evaluation: Rs. 53, 52, 450 Online Coverage : 74 Total evaluation: Rs. 9, 40, 000 Total Media Evaluation: Rs. 4, 22, 47, 023 In words: Four crore, twenty two lakhs, forty seven thousand and twenty three only Total Media Evaluation

Case Study : The Tour Down Under

A UCI ProTour event since 2008 The Tour Down Under was created by the South Australian Tourism Commission to promote Adelaide and South Australia as a tourism destination It was awarded a UCI ProTour Licence in Since then, the event has enjoyed a steady and spectacular development and is now the undisputed opening of the road cycling season worldwide

The growth of the Santos Tour Down Under: Total attendance (crowd figures)357,000548,000760,500770,500 Event specific visitors10,50015,10036,20039,700 Economic impactAUD 11.5mAUD 17.3mAUD 39mAUD 41.5m “The Santos Tour Down Under is now a premium tourist event in Australia. People are coming back year on year to watch the world's best riders compete in Adelaide and regional South Australia. Indeed, last year the Tour was named Australia's Best Tourism Event at the inaugural Australian Event Awards in Sydney.” South Australia Premier Mike Rann

Tour Down Under 2009: TV figures TV coverage (hh:mm) TV audience (millions) Pan Europe08: France06: Spain04: Germany00: Belgium00: Italy00:144.1 UK11:380.3 Netherlands01:098.4 Denmark06:580.1 Switzerland00:102.8 Total16: Source: IFM Sports Marketing Survey Figures only available for Europe 2010 figures not yet available (the race was broadcast on Sky Sport, Versus and SBS) The coverage of the race is limited by the time difference between Australia and most markets

Mumbai Cyclothon Tour de Mumbai 2011: January 28th & 30th, 2011 Stage 1: Nashik : : Stage 2: Mumbai

Mumbai Cyclothon Tour de Mumbai 2011: January 28th & 30th, 2011 We take immense pleasure in announcing the second season of Mumbai Cyclothon in the January 2011 Riding on the success of our past two events Tour de Mumbai 2010 and Tour de Delhi 2010, we humbly look forward to holding up the forthcoming event with greater brevity in our communications, better race-route quality and exceptional deliverables to our sponsors. Retaining our initial concept of “BURN FAT, NOT FUEL!”; with every event we look forward to explore new facets of Maharashtra, that is, its potential to support the athletic endeavours and large-scale mass interactions; which so far has been remarkably supportive and successful.

Broadcast: POTENTIAL BROADCAST DESTINATION

THE EVENT MARKETING PLAN

MARKETING APPROACH Mass Media for Awareness Out of Home for Recall & Topicality Digital media to drive registrations

PRE-EVENT PLAN Announcement of press conference PRINT TELEVISION Event promo New Channels RADIO Sport Mentions Live RJ Sponsorship Tags REGISTRATION S Print Radio Online WEB Social Networking sites Sports sites News sites Blogs

ON-GROUND PLAN HOARDINGS VENUE BRANDING CAFÉ COFFEE DAY -Registration Forms -Posters -Pre-event Promo CINEMAS -Digital Slides -Posters -Pre-event Promo Standees GOLD’S GYM -Celebrity support -Pre-event Promo -Registration Form branding OTHER OUTDOOR ACTIVITY Bus back and side panels

EVENT DAY PLAN TELEVISION Live Coverage and repeat Telecast Race Coverage Promotional Shows and Anchor mentions RADIO Sport Mentions Live RJ Sponsorship Tags WEBSITES Social Networking sites

POST-EVENT PLAN PRINT Advertising Advertorials Articles TELEVISION Repeat telecast on sports channels Coverage on news channels WEBSITES Sport sites News sites Blogs

OTHER PUBLICITY MEDIA NET WRITE-UPS Front-page announcements of the event Pre-event Party Lead Stories Stories on associated targets Front-page stories

THE LOGO MATRIX (Option 1)

THE LOGO MATRIX (Option 2)

All the branding of the sponsors will be carried throughout all the communication/collaterals on each and every occasion; pre and post event Registration Forms Expo Day Communication Hotel Branding Race Day Legends Party

CHARITY FACET Corporate Ride: To encourage corporate contributions and race participation. All proceedings go to Uber Education and Charitable Society.

Gift someone a bicycle and they will never forget to ride…

Thank you