Get the door – It’s Dine N’ Dash By Emma Jønbech, Nina Beyer, Jonas Rømer, Claudia Hundegger & Kresten Jakobsen

Business opportunity (Problem)  The American lifestyle is hectic and constant and as a results, Americans tends to often order take-away  90% of the population that answered our survey wish to have a food delivery service in the Santa Ynez Valley

Solution/Benefits  Dine N’ Dash deliver meals from restaurants and cafes to your home.  Give the customer the opp- ertunity to choose meals that contains more nutritional value from local restaurants and cafes

Mission statement Dine N’ Dash wishes to bring meals with nutritional value right to the customers front door. We partner with the Santa Ynez Valley’s best restaurants and cafes to give our customers the ultimate home dining experience. Our ambitious workforce aims to provide a fast and high quality food delivery to the customers front door.

Origin & Social Impact  Origin: American love of good food Hectic and busy everyday life  Social Impact: Less fast food = healthier society

Description of Service Delivery  Big variety  Categories  Local restaurants  Website and App

Business Model Definition of One Unit The delivery of food from a local restaurant to the home of a busy American family. Economics of One Unit Selling Price$7.99 Cost of labor $4 Transportation $1.75 Total COSS$5.75 Contribution Margin $2.24 Monthly Break Even Units $1700 =758.93≈ 759 units $2.24 Description of Expenses Variable Material Expenses Total: $25 Car maintenance/mo nth $25 Fixed ExpensesTotal: $1700 Insurance$200 Advertising$500 Utilities$200 Interest$300 Rent$500

Description of Target Consumer DemographicsGeographics Ages Relatively high disposable income People who live in the Santa Ynez Valley PsychographicsBuying Patterns Hard working Health conscious Appreciates fresh food Willing to spend money on more nutritious food Goes after healthier alternatives Total population of targeted geographic area Population of target market 20,000 Market size (based on survey) Target Market Size Market Statistics Industry Name: Express delivery service industry Annual Industry Sales: $ 80 billion 7,280 6,552 Market Analysis

Marketing  The purpose of our advertising campaign is to increase brand awareness of Dine N’ Dash.  Our advertising campaign Website Facebook page Ads in local newspapers Flyers and brochures Dine N’ Dash app Radio commercials / local radio stations

Promotion & Sales Methods  Free advertising – Facebook & Twitter  Flyers, brochures and business cards  We want to differentiate ourselves from our competitors by offering favorable deals and offer a bigger selection of food.  Discounts and promotional codes

Sales process Steps a customer follows to purchase our service: 1. Customer learns about Dine N’ Dash through our advertising and promotion 2. Customer checks our website or app 3. Customer chooses food 4. Customer places an order and gives payment 5. We pick up the food and deliver it to the customer

Sales estimates  Maximum capacity: By research, the people that took our survey would like to use our service. Our sales maximum capacity is 4 deliveries per hour.  Break-Even units: The estimated earning after expenses are paid off per delivery the profit will be $2,24. To break-even with our $1.700 monthly fixed expenses without calculating the salary, we need to sell 759 units.

Dine N’ DashDomino’s Pizza Business modelLarger selection and more verities of food Only sells fast food Food ordering formAppNo app Competitive advantages 1. We have more varieties of different types of food, which gives our costumers a larger selection to choose from. 2. Our costumers can order food deliveries from our Dine & Dash App. 3. We wish to transport food in environmentally friendly vehicles in the near future. Competition

Qualifications  Educated at School of Business Copenhagen  Short business internships  Job experiences at private companies

Sales Projections over 1st year Total Units 10,950 Gross Revenue $87,490.5 Net Profit $3,508.8

Start-up investments ItemWhy NeededCost Website and domainWe’re an online business$15,000 AppCustomer demand$30,000 Total Startup Expenditures$45,000 Emergency Fund$22,500 Reserve for Fixed Expenses$5,100 Total Startup Investment$72,600 ROI: Return on Investment $3, = 4.8% ≈ $0.05 $72,600 ROS: Return on Sales $3, = 4.0% ≈ $0.04 $87,490.50

Future Plans Plans for Growth:  Expand our business to cover the entire Santa Barbara County  Change all vehicles to more environmentally friendly. For instance hybrid cars Plans for Philanthropy:  Dine N’ Dash would like to donate 1% of our annual net profit to charity

Collaboration  6 month agreement  We will charge Amor $2.00  Promotion  Benefits

SWOT  Strengths: No direct competition, bigger capital and more qualifications  Weaknesses: Dependent on gas prices, Car break downs  Opportunities: Expanding, Hybrid cars, collaborations  Threats: Other food delivery services

Get the door – It’s Dine N’ Dash