DOE: Organic Waste KING5 Custom Research Survey USA 2008 Confidential client communication document. No information may be shared or published without consent of KING5

Page 2 KING5 Custom Research-Survey USA Research Methodology Sample: 800 adults from King, Kitsap, and Snohomish counties. Technique: Telephone surveys conducted by Survey-USA for KING5 Television. Field Dates:  September 28-30, 2007  April 28-29, 2008  September 30 – October 1,2008 Data Collection: This SurveyUSA poll was conducted by telephone in the voice of a professional announcer. Respondent households were selected at random, using Random Digit Dialing (RDD). All respondents heard the questions asked identically. Respondents answered questions by pressing buttons on their phones. Margin of Error: Overall results considered significant +/- 4.5%. A larger +/- applies to sub-populations, see legend for details.

Page 3 KING5 Custom Research-Survey USA Highlights The number of respondents that dispose of grass clippings, branches and other yard debris in their yard waste cart grew 13% from April-08. Households with a yard waste cart collection service increased 13% from April-08. Respondents who put their leftover vegetable food scraps in their yard waste cart grew 10% from April-08.

Page 4 KING5 Custom Research-Survey USA Respondent Profile Results may not add to 100%, because percentages are rounded to whole numbers.

Page 5 KING5 Custom Research-Survey USA Do you live in a single family home? –Yes –No –Not sure Single Family Home All Adult Respondents

Page 6 KING5 Custom Research-Survey USA Do you have a lawn or garden at your home? –Yes –No –Not sure Lawn/Garden at Home Adults Who Live in a Single Family Home

Page 7 KING5 Custom Research-Survey USA How do you dispose of grass clippings, branches and other yard debris? –Do you put them in your yard waste cart? –A compost bin or pile? –Regular garbage? –Do you burn them? –Take them to a dump or transfer station? –Do you leave it on your lawn? –Do you use a lawn service? –Or do you do something else? Disposal of Grass Clippings, etc. Adults Who Have a Lawn or Garden

Page 8 KING5 Custom Research-Survey USA Does your household have a yard waste cart collection service? –Yes –No –Not sure Yard Waste Collection Service Adults Who Have a Lawn or Garden

Page 9 KING5 Custom Research-Survey USA When you throw away your leftover vegetable food scraps, what do you normally do with them? –Put them in your yard waste cart? –Put them in the garbage? –Put them in your compost bin? –In the garbage disposal in your sink? –Feed them to animals? –Or something else? Vegetable Food Scraps Adults Who Have a Lawn or Garden

Page 10 KING5 Custom Research-Survey USA What is the main reason your household does NOT put leftover vegetable scraps in your yard waste cart? –It's too messy? –The cart attracts animals or insects? –You are not sure what food scraps can go in the cart? –The cart is not collected often enough? –It's not convenient? –Don’t have a yard waste cart (not in Sep-07 survey) –Or some other reason? Main Reason for Not Using Yard Waste Cart for Food Scraps Adults Who Do Not Have a Yard Waste Cart

Page 11 KING5 Custom Research-Survey USA What is the main reason your household puts leftover vegetative scraps in your yard waste cart? –Saves money on the garbage bill? –It reduces landfill waste? –It's good for the environment? –It makes compost for parks and gardens? –It's easy and convenient? –It's the law? –Fight global warming? (not in Sep-07 survey) –Or some other reason? Main Reason for Using Yard Waste Cart for Food Waste Adults Who Have a Yard Waste Cart

Page 12 KING5 Custom Research-Survey USA In the past six months, has the amount of vegetative food scraps and yard clippings you put in your yard waste cart or compost bin –Increased? –Decreased? –Or stayed about the same? Food/Waste Amounts Adults Who Have a Yard Waste Cart

Page 13 KING5 Custom Research-Survey USA What is the main reason the amount of vegetative food scraps and yard clippings you put in your cart has increased? –You learned more about what can go in the cart? –You learned more about the benefits of recycling? –You just have more food scraps and yard clippings? –You want to cut waste and save money? –You have a new cart or compost bin? –Or some other reason? Reason Food/Waste Put in Cart Increased Adults Who Have Increased Food/Yard Waste Put in Cart

Page 14 KING5 Custom Research-Survey USA Have you seen or heard any information recently on recycling vegetative food scraps or yard clippings? –Yes –No –Not sure Seen/Heard Information on Food/Yard Recycling Adults Who Have a Lawn or Garden

Page 15 KING5 Custom Research-Survey USA Where Was Information Adults Who Saw/Heard Information Where did you see or hear the information? –TV? –Radio? –Newspaper? –A collection calendar or newsletter mailed to your house? –Internet? (asked in Sep-07) –Word of mouth? (asked in Sep-07) –A community event? (asked in Sep-07) –Or somewhere else? (asked in Sep-07) –Or somewhere else? (asked in Sep- 07 only) –Grocery store display (asked in Apr- 08, Sep-08) –Friend or neighbor (asked in Apr-08, Sep-08) –Greenfest (asked in Apr-08) –Not sure

Page 16 KING5 Custom Research-Survey USA Radio Ad Adults Heard Radio Ads In what Radio ad did you hear information about food and yard waste collection? –A Tom Douglas ad? –Bite of Seattle ad? –In a Goods for the Planet Ad? –In a Julia's Restaurant Ad? –In a Snoose Junction Restaurant Ad? –In a news story? –Or some other ad?

Page 17 KING5 Custom Research-Survey USA Animated Commercial Adults Who Saw TV Ads Now I'd like to ask you if you have seen specific TV commercials that contained recycling information. The animated cartoon commercial about compost that ends with the phrase, "Recycle. Why Waste a Good Thing?" Have you seen that commercial?

Page 18 KING5 Custom Research-Survey USA Fremont Octoberfest Adults Who Saw TV Ads Now I'd like to ask you if you have seen specific TV commercials that contained recycling information. First, a commercial promoting the Fremont Oktoberfest? Have you seen that commercial?

Page 19 KING5 Custom Research-Survey USA Tom Douglas & Kathy Casey Adults Who Saw TV Ads The cooking commercial with Tom Douglas and Kathy Casey? Have you seen that commercial?

Page 20 KING5 Custom Research-Survey USA Pagliacci Pizza Adults Who Saw TV Ads Next, the Pagliacci Pizza Commercial that tells you pizza boxes can go in yard waste cart. Have you seen that commercial?

Page 21 KING5 Custom Research-Survey USA Ciscoe Morris Commercial Adults Who Saw TV Ads A TV Commercial featuring Ciscoe Morris promoting natural yard care. Have you seen that commercial? (asked in Apr-08 survey only)