introducing Pearl & Dean cinema is booming the UK’s best known cinema advertising contractor celebrates its 60th anniversary this year having been first.

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Presentation transcript:

introducing Pearl & Dean

cinema is booming the UK’s best known cinema advertising contractor celebrates its 60th anniversary this year having been first founded in 1953! our local digital packages offer you enhanced Hollywood size digital images ……………and still at just your standard low-cost local advertising rates! Source: Brand Driver TRUEVIEW

our screens include …..

multiplexes to the best in boutique cinema

why local cinema advertising?

2012: an outstanding year for cinema… ADMISSIONS 172.5m (up 0.5% YOY) REVENUE £215,534,172 (up 27.2% YOY) 1 Skyfall100m 2The Dark Knight Rises56.M 3Marvel Avengers Assemble52m 4The Hobbit: An Unexpected Journey37m 5Twilight: Breaking Dawn 235m 6Ted30m 7Ice Age: Continental Drift30m 8The Amazing Spiderman26m 9Prometheus25m 10The Hunger Games24m Source: Rentrak EDI 01/01/ /12/12

2013: at a glance 1 Monsters University45m 2The Hobbit: Desolation of Smaug45m 3Les Miserables25m 4Iron Man 325m 5Star Trek: Into Darkness25m 6Man of Steel25m 7Oz: The Great & Powerful20m 8The Hangover 320m 9Despicable Me 220m 10The Hunger Games: Catching Fire20m

audience % profiles by age, class & sex male female ABC1 66 source: CAA/Film Monitor Jan –Dec 11 C2DE 34

Base: All respondents 15+ Source: FAME stand out from the crowd? are you being seen in all the right places??

cinema advertising delivers reel impact! why advertise all over the county ……… when most of your business is often right on your very doorstep?

cinema advertising is booming too “Of all the media cinema has enjoyed the greatest growth up by a staggering 24 %, followed by online, 15%, and radio on 9%”

our cinema audience …is your audience high spending younger adults & families up to 4 million cinema tickets are sold weekly a purely local audience major national advertiser’s invest £million’s on cinema advertising because they know it really works!

P&D local cinema advertising local - so no waste affluent audiences low media costs no clutter easy to create copy easy to book local - so no waste affluent audiences low media costs no clutter easy to create copy easy to book

that’s all folks!