Supermarket News Category Excellence Awards David Orgel, Editor-In-Chief.

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Presentation transcript:

Supermarket News Category Excellence Awards David Orgel, Editor-In-Chief

Pet Winner: Nestle Purina Petcare  MARKETING/PROMOTIONS SUPPORT: Tailors retailer-specific cause marketing efforts.  TYING INTO CONSUMER TRENDS: Sponsors food safety symposiums for retailers.  STRENGTH OF BRAND AND ASSORTMENT: Brands like Beneful and Chef Michael’s play into anthropomorphism and health and wellness trends.

Baby Winner: Nestle Nutrition  IN-STORE EXECUTION: Start Healthy, Stay Healthy planogram lifts sales 4% to 5%.  TYING INTO CONSUMER TRENDS: Start Healthy, Stay Healthy Resource Center offers parents guidance.  STRENGTH OF BRAND AND ASSORTMENT: New products take nutritional needs into account.