The Power of Personal branding 1 Lampe Omoyele Lagos Business School Alumni session August 28, 2014.

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Presentation transcript:

The Power of Personal branding 1 Lampe Omoyele Lagos Business School Alumni session August 28, 2014

Proverbs 22:1 ‘A good name is better than riches’ -King Solomon 2

3 Branding 101 Branding is the deliberate or inadvertent process of creating a positioning or perception in someone’s mind through experiences and associations.

4 The process of articulating and communicating your skills, attributes, personality, values and vision such that your sphere of influence and leadership increases. Personal branding

5 A brand is  An entity with a distinct identity and a means of differentiation  A composite of values, experiences, associations and expectations connected to a product, person, place, organisation, service or idea

6 Movies Brands, brands everywhere!

7 The Power of Branding: Brand or be bland!

Apple and Eve (well, her daughter kind of) 8

9  The world of 7 billion people is in a perfect storm of change & challenge  Competition within the food chain is intense  Personal branding helps you to be differentiated  Your personal brand is people’s perception, (‘personal reality’) of you based on their experience and associations So what?

10 Building your personal brand: 2(ABC)™ Model

11 AssessmentAuthenticityBeliefsBoldnessConsistencyCredibility The 2(ABC)™ Model Brand ‘Me’

12 2A: Assessment and Authenticity  Self-assessment Know who you are Identify your brand purpose and proposition Your personal brand is a reflection of your greatest strengths & growth opportunities Build on your strengths, deal with your weaknesses  Guard against the ‘Tiger Woods Character-Reputation Conundrum’ Build reputation on strong foundation of character

13 2B: Beliefs and Boldness  Establish your core values and principles  Live your values with courage

My core values: FIRES™ 14  Faithfulness (to: God; Family; Friends)  Integrity (of time, treasure, talent, talk)  Respect (of self and others)  Excellence (the pursuit of)  Simplicity (self-effacement; modesty; humility)

15 2C: Consistency and Credibility  Live with integrity  Network with purpose and etiquette  Execute Personal Social Responsibility agenda  Be the best you can be  Refresh and stay relevant

16 AssessmentAuthenticityBeliefsBoldnessConsistencyCredibility To recap: The 2(ABC)™ Model Brand ‘Me’ ‘A sterling reputation is better than striking it rich’ -King Solomon

17 Thank You Lampe Omoyele Lagos Business School Alumni session August 28, 2014