BIG IDEAS NEED BIG SPACES Source: Diesel Wall art contest (2008)

GUERRILLA MARKETING … is a form of marketing which involves unusual approaches to engage audiences and intends to get maximum results from minimal resources with an effort to engage customers Source: Jay Conrad Levinson (1984) 02/07/2013 Guerrilla Marketing

Agenda 1 Key Elements 2 Objectives 3 Mistakes 4 Practical Example

Potentially Interactive Key Elements Humorous Drastic Potentially Interactive Guerrilla Marketing Unconventional Unexpected 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example

Unexpected 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example

Potentially Interactive Key Elements Humorous Drastic Potentially Interactive Guerrilla Marketing Unconventional Unexpected 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example

Drastic 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example

Potentially Interactive Key Elements Humorous Drastic Potentially Interactive Guerrilla Marketing Unconventional Unexpected 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example

Humorous 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example

Potentially Interactive Key Elements Humorous Drastic Potentially Interactive Guerrilla Marketing Unconventional Unexpected 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example

Potentially Interactive 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example

Potentially Interactive Key Elements Humorous Drastic Potentially Interactive Guerrilla Marketing Unconventional Unexpected 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example

Unconventional 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example

Anatomy of Guerrilla Marketing Provoke with your concept Brainstorm about your Uniqueness Financial muscle for low-cost advertising Generate buzz (word of mouth) Execute brilliantly and consequently turn viral Touch their hearts that leads to Engagement 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example

Advantages and Disadvantages of Guerilla Marketing Pros Cons Cost effective Tactic for small businesses Increases Brand Awareness and Consumer Recall Involves Networking Difficult to measure Time-consuming Risky Legal grey area 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example

Negative Example “Boston bomb scare” 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example

Negative Example “You suck Sarah Marshall” 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example

Guerrilla Marketing is an effective and Summary Guerrilla Marketing is an effective and cheap method to reach and affect customers 02/07/2013 Guerrilla Marketing

Big Space for big Guerrilla Marketing Ideas for EF Key Elements Objectives Mistakes Practical Example

Proposal from ABC Marketing Consulting Corp. Find your Adventure abroad Key Elements Objectives Mistakes Practical Example