INLAND CALIFORNIA COMMUNITY SURVEY REPORT ON RESULTS: 1 October 1, 2012 PREPARED FOR BURKE RIX COMMUNICATIONS.

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Presentation transcript:

INLAND CALIFORNIA COMMUNITY SURVEY REPORT ON RESULTS: 1 October 1, 2012 PREPARED FOR BURKE RIX COMMUNICATIONS

INLAND CALIFORNIA COMMUNITY SURVEY Report on results From Friday, September 28 through Sunday, September 30, 2012 Probolsky Research conducted a telephone survey of voters within the boundaries of Inyo, Mono, Kern, Riverside, San Bernardino and Imperial Counties. A total of 417 surveys were collected. A survey of this size yields a margin of error of +/- 4.9% with a 95% degree of confidence. Interviews were conducted with voters on both landline and cell phones and were offered in English and Spanish. Probolsky Research LLC specializes in opinion research on behalf of political, government, business, special interest and media clients. 2 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) PREPARED FOR BURKE RIX COMMUNICATIONS

3 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) WHAT IS TOP OF MIND FOR INLAND VOTERS? Highlights from the cloud Question: What is the most important issue facing your community today? PREPARED FOR BURKE RIX COMMUNICATIONS

JOBS AND THE ECONOMY, FOLLOWED BY GOVERNMENT Are top of mind to inland Southern California residents 4 4 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) Question: What is the most important issue facing your community today? PREPARED FOR BURKE RIX COMMUNICATIONS

5 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) TOP ISSUE… Question: What is the most important issue facing your community today? The Fatalist… “W ell after recent events in the FED I guess talking about issues is moot.” “W ith everything going on right now I might be eating dog food when I retire.” PREPARED FOR BURKE RIX COMMUNICATIONS

6 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) TOP ISSUE… Question: What is the most important issue facing your community today? The China Boogeyman… “J ust the fact that since China owns the U.S. now and the government just keeps making very bad decisions on our behalf.” PREPARED FOR BURKE RIX COMMUNICATIONS

7 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) TOP ISSUE… Question: What is the most important issue facing your community today? The Serious Thinker… “T hat the only choices we have for the Presidential election is dumb and dumber.” PREPARED FOR BURKE RIX COMMUNICATIONS

8 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) TOP ISSUE… Question: What is the most important issue facing your community today? The One Guy That Care About Energy… “M ore green energy than what we have now would be nice.” PREPARED FOR BURKE RIX COMMUNICATIONS

9 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) TOP ISSUE… Question: What is the most important issue facing your community today? The Life Is Great For Me… “I live in a wonderful community. We are all very happy.” “I have no issues. Everything is good for me.” PREPARED FOR BURKE RIX COMMUNICATIONS

10 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) TOP ISSUE… Question: What is the most important issue facing your community today? The Shut-In… “T raffic nightmares that we have. Don’t even like leaving my house anymore.” PREPARED FOR BURKE RIX COMMUNICATIONS

11 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) TOP ISSUE… Question: What is the most important issue facing your community today? The Pot-Head Economist/Farmer… “T he marijuana issue. I don’t want to see more of our land destroyed but I also think farming pot will generate tax revenue.” PREPARED FOR BURKE RIX COMMUNICATIONS

12 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) TOP ISSUE… Question: What is the most important issue facing your community today? The Comedian… “I will gladly pay you Tuesday for a hamburger today.” PREPARED FOR BURKE RIX COMMUNICATIONS

13 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) A MAJORITY OF VOTERS BELIEVES California Faces an Energy Crisis Question: Do you think that California faces an energy crisis? PREPARED FOR BURKE RIX COMMUNICATIONS

WHAT IS MOST IMPORTANT To residents in terms of new energy generation alternatives? 14 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) Question: Thinking about new alternatives to generate electricity for California, please tell me which three of the following are most important to you? Choose three. PREPARED FOR BURKE RIX COMMUNICATIONS

79.6% AGREE THAT RENEWABLE ENERGY Can replace the need for some fossil fuel-derived energy 15 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) Question: Energy from renewable sources such as wind, solar and geothermal can replace the need for some energy derived from fossil fuels. PREPARED FOR BURKE RIX COMMUNICATIONS

77.9% AGREE THAT CALIFORNIA Should pursue renewable energy, even if there are aesthetic consequences 16 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) Question: California should pursue renewable energy development even if new windmills, solar farms and electrical transmission lines affect the appearance of certain communities. PREPARED FOR BURKE RIX COMMUNICATIONS

74.1% AGREE THAT IT IS WORTH SPENDING MONEY NOW To save money long-term with energy efficient/renewable energy improvements 17 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) Question: In order to save money long-term, it is worth spending money now to make energy efficient and/or renewable energy improvements to your home such as weatherization or rooftop solar. PREPARED FOR BURKE RIX COMMUNICATIONS

55.2% SAY CALIFORNIA NEEDS TO PRIORITIZE Reducing the use of fossil fuels to generate electricity 18 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) Question: Please tell me which ONE of the following statements is closer to your own view: California needs to prioritize reducing the use of fossil fuels to generate electricity. Even though this may have short-term impacts on the cost of electricity, it will create new, green jobs and will reduce environmental impacts to the state, which is worth the cost. …OR… It’s just too expensive to reduce the use of fossil fuels to generate electricity. The costs of moving to alternative energy production such as solar and wind are too high, and they will just be passed along to California’s residents, who are already suffering economically. PREPARED FOR BURKE RIX COMMUNICATIONS

53.7% ARE WILLING TO PAY AT LEAST 1¢ MORE While 45.3% aren’t willing to pay anything more to support renewable, carbon-free electricity generation projects 19 Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: +1 (949) Sacramento: +1 (916) Washington DC: +1 (202) Question: How much more would you be willing to pay on your monthly electricity bill to support renewable, carbon-free electricity generation projects? PREPARED FOR BURKE RIX COMMUNICATIONS

Probolsky Research LLC 3990 Westerly Place Suite 185 Newport Beach CA Newport Beach: (949) Sacramento: (916) Washington DC: (202) CONTACT PROBOLSKY RESEARCH LLC WITH QUESTIONS PREPARED FOR BURKE RIX COMMUNICATIONS