1 POSIMS Point of Sale Integrated Marketing Systems Presentation October 2002

2 Features of POSIMS is a Unique Marketing Tool has Unique Multi Purpose Sales Docket has Unique Discount Structure creates loyal Customers Improves your bottom line

3 Vision Statement “Loyal Customers are made, not born” you develop a retail environment where customers are invited to become VIP customers and receive special benefits you treat these customers as VIPs and give them exceptional service And you maintain contact with these customers on an on-going basis because ……

4 “Loyal Customers are made, not born” the lifelong customer has never been more valuable or more elusive people are demanding more for less responding to their needs is a constant challenge that’s why you need the POSIMS Point of Sale solution

5 Market Conditions Growth opportunity create a dynamic customer database target loyal customers Competitive climate have an edge over your competitors be creative Risks minimise your risk by being innovative

6 Company Differentiators most retailers see their POS system as a Cash Register offering customers a ‘no value’ till docket POSIMS is a marketing tool, offering a unique sales docket to ALL customers, offering a discount on their next visit

7 The Value of a Database receive a 56% or higher return of discount vouchers track Top 100 or 1000 customers track customers who respond to your last mail out track customers who haven’t purchased in the last 6 months Customers who bought one or more of your company’s top 10 products

8 The value of a Database Quote from marketing guru Jack Colliss: “It costs up to 10 times more to attract a new customer as it does to keep an existing one”. Know your customers by name – “the sweetest sound on earth is the sound of your own name”

9 Product/Services Detail all typical Point of Sale functions full Stock Control - easy access to re-ordering highlight fast- and slowmoving stock helps to prevent pilfering full Debtors Control separate COD ledger Lay bys

10 Barcodes -POSIMS uses them for- Stock Items, with a choice of using * Individual Barcodes * Generic Barcodes Customer Club Members

11 unique docket GST compliant Customer details Product details Discount Voucher details

12 Sample Dockets

13 Case History Wallsend Nurseries commenced using POSIMS in There were 1500 customers on the mailing list. This list was maintained whenever someone was available….

14 Case History POSIMS soon added the Customer Database module to the Point of Sale system and from then on the Database grew exponentially Over a period of 8 years the number of Club members has grown from a steady 1,500 to over 15,500

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16 Case History Wallsend Nurseries have shifted their advertising strategy from ‘blanket’ letter drops and radio spots to sending catalogues to existing customers only

17 Case History Everywhere you see offerings of discounts and specials, but …. most of these reduce your bottom line POSIMS has developed a different and unique approach ……...

18 Case History POSIMS offers every customer a discount. However, the discount is applied to the next sale The customer needs to come back to claim their discount which ……...

19 Case History creates Store Traffic happy customers loyal customers and every sale produces another discount voucher the end result for you is more profit from less advertising expenditure

20 Who is using POSIMS? Nurseries and Garden Centres (45+) Toy Shop Hobbies Shop Motor Spares Pools & Spas shop Jeweller Hairdresser Bottle Shop

21 POSIMS is available from: Chris Hollander 32 Gamack Street Mayfield NSW 2304 Tel/Fax: Mobile: Website: End of slide show (press Esc to exit)