SDL Proprietary and Confidential Partner Tech Day SDL Intelligent Marketing Suite Overview & Demonstration Will Stuart-Jones, Business Solutions Team Lead UK/EMEA Thursday 27 th June 2013

Introduction Why SDL built the Intelligent Marketing Suite? Key Features & Latest Release Recap Demonstration Agenda 2

3 Introduction First, some very important points…

4 Introduction Yet, at the same time… Latest Release of AMS 3.0 SR4 Compatible with Engine 5.2 Committed to Long Term Support

5 Introduction Important not to lose sight of why AMS has been so successful…

6 Introduction At the same time, AMS also has some annoyances…

7 So why build the SDL Intelligent Marketing Suite? Though important, these are not the main reasons for building IMS…

8 And so the SDL Intelligent Marketing Suite was developed… SDL Intelligent Marketing Suite - Key Features Recap Campaign Management & Analytics

9 So AMS’s key ‘train of thought’ features have been carried across… SDL Intelligent Marketing Suite - Key Features Recap

10 ‘Data Engineering’ and ‘Predictive Modelling’ are now fully integrated… SDL Intelligent Marketing Suite - Key Features Recap

11 We’ve also spent considerable time improving usability… SDL Intelligent Marketing Suite - Key Features Recap Selection Visualisation Export

12 Further features have been added to broaden usage… SDL Intelligent Marketing Suite - Key Features Recap

13 …and ‘Dashboards’ for standard and KPI-style reporting SDL Intelligent Marketing Suite - Key Features Recap

14 Latest release continues to broaden selection building capabilities… SDL Intelligent Marketing Suite – Latest Release Features

16 SDL Intelligent Marketing Suite - Key Features

17 Insight, orchestration and contextual experiences – across all channels…

SDL Intelligent Marketing Suite - Key Features So, Campaign Manager has been designed to fully support this… 18

SDL Intelligent Marketing Suite - Key Features 19

SDL Intelligent Marketing Suite - Key Features 20

SDL Intelligent Marketing Suite – Latest Release Features 21

SDL Intelligent Marketing Suite – Latest Release Features But more importantly, the latest release is all about… 22

Demonstration 23

Questions? 24