Monadnock Ledger Tab Section Research for Franklin Pierce College Ali Considine Kelli Fili Cara Howe Maria Masaitis Leza Olmer

INTRODUCTION The main goal in creating an effective newspaper is to learn about what the reader wants. Learning about their attitudes, values, and interests are some key ways to draw the attention of readers. Developing loyal readers could very well be known as the ultimate marketing goal for newspapers. Our research is to determine how the Monadnock Ledger can more effectively obtain FPC student readers. The main goal in creating an effective newspaper is to learn about what the reader wants. Learning about their attitudes, values, and interests are some key ways to draw the attention of readers. Developing loyal readers could very well be known as the ultimate marketing goal for newspapers. Our research is to determine how the Monadnock Ledger can more effectively obtain FPC student readers.

PROBLEM STATEMENT Research is necessary to identify if the Tab section of the Monadnock Ledger meets the needs of its readers and the extent of readership on campus. In addition, it is necessary to research any suggestions and/or input FPC students have to improve the TAB. Research is necessary to identify if the Tab section of the Monadnock Ledger meets the needs of its readers and the extent of readership on campus. In addition, it is necessary to research any suggestions and/or input FPC students have to improve the TAB.

Research Objectives 1. Determine the readership of the Tab section on campus 2. Assess if the Tab is meeting the needs of FPC students 3. Analyze the students’ suggestions to improve the Tab 4. Evaluate the distribution and circulation on the Tab

SURVEY After taking a moment to look over the TAB section of the Monadnock Ledger, please take a few moments to answer these questions. We are conducting this survey as part of our marketing research project. This survey is completely anonymous and all individual results will be kept confidential. 1. Have you ever read the TAB section of the Monadnock Ledger? ____Yes (1) ____No (2) 2. How often do you read a newspaper? ____Daily (1) ____Weekly (2) ____Monthly (3) ____Never (4) 3. Do you feel the TAB is meeting FPC students’ needs? ____Yes (1) ____No (2) 4. Would you pay to read the TAB section of the Monadnock Ledger? ____Yes (1) ____No (2) 5. What would you like to see in the TAB section of the Monadnock Ledger? (check all that apply) ____Sports (1) ____Upcoming Events (2) ____Off-Campus (Area) Events (3) ____Information about FPC Clubs (4) ____Summer Changes to Campus (5) ­­____Other (please specify)________________________ 6. If the paper was offered online would you be more likely to read it?(please circle one of the following) Strongly Disagree Neutral Agree Strongly Strongly Disagree Neutral Agree Strongly Disagree Agree Disagree Agree 7. What year are you at FPC, Rindge? ____Freshman (1) ____Sophomore (2) ____Junior (3) ____Senior (4) 8. Are you Male or Female? ____Male (1) ____Female (2)

METHODOLOGY  Sample size of 100 students *The total Franklin Pierce College, Rindge students are 1578 for the fall of (Admissions Department) CLASS 2002 CLASS POPULATION PERFECT TOTAL NUMBER OF SURVEY FRESHMEN /1578 = 37% 37 SOPHOMORE /1578 = 23% 23 JUNIOR /1578 = 22% 22 SENIOR /1578 = 18% 18 TOTAL %100

QUESTION 1 FrequencyPercent Valid Percent Cumulative Percent Valid Yes No No TOTAL TOTAL Have you ever read the Tab section of the Monadnock Ledger?

QUESTION 2 FrequencyPercentValid PercentCumulative Percent Valid Daily Weekly Monthly Never TOTAL How often do you read a newspaper?

QUESTION 3 Do you feel the Tab is meeting FPC students’ needs? FrequencyPercent Valid Percent Cumulative Percent Valid Yes NoTOTAL

QUESTION 4 Would you pay to read the Tab section of the Monadnock Ledger? FrequencyPercent Valid Percent Cumulative Percent Valid Yes NoTOTAL

QUESTION 5 What would you like to see in the Tab section of the Monadnock Ledger? (check all that apply)

QUESTION 6 If the paper was offered online would you be more likely to read it? FrequencyPercent Valid Percent Cumulative Percent Valid Strongly Disagree DisagreeNeutralAgree Strongly Agree TOTAL

QUESTION 7 What year are you at FPC, Rindge? FrequencyPercent Valid Percent Cumulative Percent Valid Freshman SophomoreJuniorSeniorTOTAL

QUESTION 8 Are you Male or Female? FrequencyPercent Valid Percent Cumulative Percent Valid Male FemaleTOTAL

CROSS TABULATION 1 How often do you read a newspaper? TOTAL DailyWeeklyMonthlyNever Have you ever Yes read the Tab? No TOTAL How often do you read a newspaper vs. Have you ever read the Tab?

CROSSTABULATION 2 Would you pay to read the Tab vs. Would you read the Tab if it was online? Would you read the Tab if it was online? TOTAL StronglyDisagreeDisagreeNeutralAgreeStronglyAgree Would you Yes pay to read No the Tab? TOTAL

LIMITATIONS  The lack of students’ knowledge about the Monadnock Ledger Tab section.  Time  Lack of knowledge of SPSS  Students’ lack of interest in responding to surveys

CONCLUSIONS AND RECOMMENDATIONS Our research demonstrated that the Monadnock Ledger does not meet the needs of FPC students. In addition our research shows that there are several areas of interest that students would like to see addressed in the Tab section. The majority of students were interested in information about off- campus/area events and campus sports. The majority of students would be interested in reading the Tab section if it was offered online and/or distributed more widely around campus, and specifically in the campus center. Our research demonstrated that the Monadnock Ledger does not meet the needs of FPC students. In addition our research shows that there are several areas of interest that students would like to see addressed in the Tab section. The majority of students were interested in information about off- campus/area events and campus sports. The majority of students would be interested in reading the Tab section if it was offered online and/or distributed more widely around campus, and specifically in the campus center.

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