LIP Care Cream A famous actress once said that if she could only bring one cosmetics, she would choose “ lip care creams. ” Made by: Yaffa, Daphne Michelle, Sophie

Outline The HISTORY of the oldest brand CURRENT TREND The IMPORTANCE The marketing INVESTIGATION CONCLUSION

The HISTORY of the oldest brand

Guerlain Baume De La Ferte Lip Balm Appearing in 1878, this oldest lip care cream was made by wine. At first, it was a kind of nursing product. Then, it was transformed into another kind of care cream which was aimed at lips. History In 1828, Guerlain’s founder, Pierre-Francois Pascal Guerlain, opened his first specialty store.

CURRENT TREND

External design Cylinder shape Lip shape Macaroon shape Cherry shape

Diverse functions Keratin exfoliating WhiteningColor Sunscreen

More flavors Orange flavor with vitamin Cherry flavor Aloe

The IMPORTANCE

Myth Rumor has it that, we cannot rely on lip care creams too much. Because once you stop using it, your lips will feel dry. Thus, you may compress lips instinctively. The more you compress your lips, the drier it will become.

Truth Do not have sebaceous glands Cannot produce fat Have thin stratum corneum Do not have pores Be bad at self-repair

Truth So, lips’ crack has nothing to do with using lip care creams repeatedly.

Marketing INVESTIGATION

Questionnaire Pie chart 1 Today what we talk will deal primarily with an investigation about lip care cream of teenagers. This is about what will be teenagers’ priority when they choose lip care creams.

Questionnaire Pie chart 2 In terms of function, we have a further investigation. Let’s see the pie chart. Apart from basic function, what other functions do they want?

Interview An interview with a seller To let everyone know further about lip care cream, we visit a seller of lip care cream who works in Watsons. Let’s redemonstrate the conversation between us and the seller.

Q&A (1) The priority (2) Male customers (3) Healthy lip (4) Current trend (5) Advice (1) $$$ (2) they care their lips (3) won’t peel & red (4) younger and younger (5) female adult, children and others

CONCLUSION

Lip care cream is now essential to our lives.

The End