CHILEAN RASPBERRY INDUSTRY

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Presentation transcript:

CHILEAN RASPBERRY INDUSTRY 9th IRO Conference City of Fengyang Anhui Provence, China May 12th, 2014 CHILEAN RASPBERRY INDUSTRY Mr. Antonio Dominguez Chilealimentos A.G. Board Member CEO Nevada Chile S.A.

CHILEAN RASPBERRY MARKET ANALYSIS FINAL COMMENTS

CHARACTERISTICS OF CHILEAN RASPBERRY INDUSRTRY RASPBERRY INDUSTRY STARTED ON THE 80’s FOCUSSED TOWARDS FRESH MARKET. LAST 20 YEARS WITH EYES ON FROZEN RASPBERRY INDUSTRY. SMALL FARMS/MANUALLY HARVESTED. RELATEVLY STABLE WEATHER CONDITIONS. GOOD NATURAL PROTECTION FOR DISEAS. ACTUAL EXPORTS TO MORE THAN 30 COUNTRIES . Source: Chilealimentos A.G.

CHARACTERISTICS OF CHILEAN RASPBERRY INDUSRTRY APROX. 20% AS RETAIL PACKING, BALANCE IS BULK AND JUICE. GOOD UNDERSTANDING WITH THE LOCAL AUTHORITIES. HERITAGE IS THE MOST IMPORTANT RASPBERRY VARIETY IN CHILE. A MAYOR EMPLOYER, MORE THAN 120.00 TEMPORARY JOBS PER YEAR. THE UNIQUE FOOD WITH A NATIONAL SYSTEM OF TRACEABILITY (FROM FARM TO THE IMPORTER) THE MAIN FROZEN FRUIT EXPORTED. THE FOURTH JUICE EXPORTED

CHILE: BERRIES Surface: 30.300 Hectares Total production: 200 MT Source: Odepa, Chilealimentos A.G.

DISTRIBUTION OF BERRIES IN CHILE BERRIES REPRESENTS 11% OF CHILEAN FRUIT PLANTATIONS. Source: SAG, Chilealimentos A.G.

RASPBERRY: HECTARES PER VARIETY Heritage variety is cultivated in 79% of the planted area, followed by Meeker with 16%.

RASPBERRY INDICATORS Raspberry in Chile 16.128 19.610 439 356 103 103 Hectares / Producers / Fruit brokers / Collection Points/ Processors / Exporters Average Performance: 3,9 ton/há Average Surface: 0,8 há Varieties: Heritage: 81% Meeker: 15% Chilliwack: 3% Harvesting : Manual 98% / Machine 2% Source: SAG

SUPPLY SOURCE OF RAW MATERIAL More than 50% of total supply of raspberries is contracted and 30% comes from fruit brokers. Source: Chilealimentos A.G.

RASPBERRY: MANUAL HARVEST

TOTAL CHILEAN RASPBERRY PRODUCTION Volume: MT. Source: Odepa, Chilealimentos A.G.

RASPBERRY PRODUCTION DESTINATIONS Juice: 7:1; Deshydrated 6,25:1; Canned 0,65:1 Source: Odepa, Chilealimentos A.G.

FROZEN RASPBERRY INDUSTRY EXPORTS Volume and Value Source: Chilealimentos A.G.

FROZEN RASPBERRY AVERAGE PRICES USD/ KG. FOB USD Source: Chilealimentos A.G.

MARKETS OF FROZEN RASPBERY EXPORTS 2000: US$ 38 MM 2005: US$ 68 MM 2013: US$ 116 MM Source: Chilealimentos A.G.

RASPBERRY JUICE EXPORTS Ton/ 65° Brix US$ M FOB Source: Chilealimentos A.G.

FRESH RASPBERRY EXPORTS MT. US$ M FOB Source: Chilealimentos A.G.

CHILE: RASPBERRY FIELDS

CHILE: RASPBERRY FIELDS

CHILE: RASPBERRY FIELDS

CHILE: RASPBERRY FIELDS

CHILE: RASPBERRY FIELDS

MATERIAL RAW PRICE V/S FOB PRICE USD/KG. FOB PRICE MAX. RAW MATERIAL PRICE MIN. RAW MATERIAL PRICE Source: Chilealimentos A.G.

FROZEN RASPBERRY EXPORTERS LIST (YEAR 2013) Source: Chilealimentos A.G.

CHILEAN RASPBERRY CONTROL Regulation SAG 3410/2002 Objectives: Traceability of the product Verification of inocuity through the whole chain of raspberry production (export quality) Controls Registrations of participants Audits the raspberry chain with enphasis on inocuity. Sampling of water for agrochemicals applications. Source: SAG, Chilealimentos A.G.

THE CHILEAN RASPBERRY INDUSTRY FINAL COMMENTS

FINAL COMMENTS Many small farmers Need more Raspberries Vertical Integration Climate issue Variety improvement Focus on customer needs

CHILE THANK YOU!