CREATIVE PLACES: Janetta Mitchell McCoy Debarati Majumdar Narayan Arizona State University, Tempe, Arizona, USA IAPS 2004 Vienna, Austria Articulating the Pleasure-Arousal Hypothesis
Creative Team Places Highly Creative Teams Control = govern workspace with own rules Meaning = display evidence of previous creativity Opportunity = task support McCoy, 2000; 2004
Question Is there a relationship between affective appraisal of a place and the extent to which that place supports or hinders creativity? Three phases Unusual Uses of a Brick Test Affective appraisal of places Collage-making Majumdar Narayan, 2004 Creative Learning Environments
Findings Places rated pleasant – increase in creativity score Places rated unpleasant – decrease in creativity score Majumdar Narayan, 2004 Creative Learning Environments
The Questions PREFER Where do you PREFER to go to reach your highest level of creative thinking? AVOID Where do you AVOID going if you need to reach your highest level of creative thinking?
The Sample - Support AgeNumber Under & above2 Total514 GenderNumber Male35 Female108 Total143 MajorNumber CAED391 Researchers16 Designers85 Non-designers48 Total540
The Sample - Barrier AgeNumber Under & above2 Total140 GenderNumber Male35 Female108 Total143 MajorNumber CAED66 Researchers19 Designers58 Non-designers2 Total145
Russell – Lanius Model
Three-dimensional Model Unpleasant Pleasant Not Arousing Arousing High Dominance Low Dominance
Analysis HD LD HD LD HD LD HD PleasantUnpleasant Not Arousing Arousing
Statistical Findings Age and PlaceN = 411Chi-square = 12.44, df=6 Cramer's V=.17, p=.05 Gender and PlaceN = 121Chi-square = 0.66, df=1 Cramer's V=.07, NS Major and PlaceN = 435Chi-square = 4.77, df=3 Cramer's V=.11, NS Support Age and PlaceN = 105Chi-square = 2.75, df=6 Cramer's V=.16, NS Gender and PlaceN = 108Chi-square = 0.10, df=1 Cramer's V=.03, NS Major and PlaceN = 109Chi-square = 3.05, df=3 Cramer's V=.17, NS Barrier
Place and Age SupportBarrier
Place and Gender BarrierSupport
Place and Major BarrierSupport
Places “I’m least likely to be creative in a static environment, like a classroom that is always the same….” (F, 19, Interior Design) “A semi-covered area looking over a garden or a water body with a chair and a table”. (M, 28, Building Design) SupportBarrier High dominance, Not-arousing, PleasantLow dominance, Arousing, Unpleasant
Places “I definitely cannot go to the mall or shopping centers if I need to be creative”. (F, 27, Design Practitioner) “When my environment creates an emotion or feeling in me”. (M, 34, Interior Design) SupportBarrier High dominance, Arousing, PleasantLow dominance, Not-arousing, Unpleasant
Places “In my office….any time”. (M, 57, Design Practitioner) “Usually in transition from one place to another where I can think both subconsciously and consciously – walking from place to place”. (F, 30, Researcher) SupportBarrier High dominance, Arousing, PleasantLow dominance, Not-arousing, Unpleasant
Places “When I’m indulging myself with some good food”. (F, 21, Interior Design) “In my car, parked at the beach with the windows down so I can hear the waves, feel the breeze and smell the ocean”. (F, 47, Non-Designer) SupportBarrier High dominance, Not-arousing, PleasantLow dominance, Arousing, Pleasant
Places “At lunch with Mom”. (F, 40, Researcher) “Sitting with one or a small group of people, somewhere comfortable, discussing the topic in question and bouncing ideas back and forth…”. (F, 20, Architecture) SupportBarrier High dominance, Arousing, PleasantLow dominance, Not-arousing, unpleasant
Places “Alone in a library with no ventilation under fluorescent lights and uncomfortable seating/table”. (M, 36, Design Practitioner) “Coffee shop – lots of people; natural light; seats; large tables; plants; not alone; soft music; creative/ enthusiastic people...uncontrolled”. (M, 32, Design Practitioner) SupportBarrier High dominance, Arousing, PleasantLow dominance, Arousing, Unpleasant
Places “On the street; noisy; traffic jam…” (F, 25, Design Practitioner) “On the ‘John’”. (M, 58, Researcher) SupportBarrier High dominance, Not-arousing, PleasantLow dominance, Not-arousing, unpleasant
Places “On an escalator, going down” (F, 47, Design Practitioner) “Alone, usually riding my horse”. (F, 18, Non-designer) SupportBarrier High dominance, Arousing, PleasantLow dominance, Arousing, Unpleasant
Conclusions Creative Creative places are: Highly pleasant Moderately arousing Affords high dominance Uncreative Uncreative places are: Unpleasant Non-arousing or too arousing Affords low dominance