1 Reach & Time Spent Major Media Comparison November 2013

2 Reach & Time Spent Background To provide cross-media comparisons, the RTS survey database has been used to produce figures for all major media Where available we have sourced unbiased electronic measurement from PPM and comScore to contrast against the survey data The electronic measurement clearly shows the superiority of television in terms of both daily reach and weekly time spent across all demos and regions The variance between electronically measured data and self-reported survey data clearly shows that people report what they “think” they do, and not what they actually do

3 Reach & Time Spent Contents 1.Adults (pg.4) 2.Males (pg.19) 3.Females (pg.34) 4.English (pg.49) 5.French (pg.64) 6.British Columbia (pg.79) 7.Prairies (pg.94) 8.Ontario (pg.109) 9.Quebec (pg.124) 10.Quebec French (pg.139) 11.Atlantic (pg.154) 12.National TV Viewing Profile & Trends (pg.169)

4 ADULTS

5 Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

6 Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

7 Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

8 Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

9 Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

10 Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

11 Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

12 Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

13 Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

14 Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

15 Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

16 Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

17 Flyer Usage - National Daily Newspapers Source: BBM Analytics RTS Fall 2013

18 Flyer Usage - National Community Newspapers Source: BBM Analytics RTS Fall 2013

19 MALES

20 Males 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

21 Males Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

22 Males Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

23 Males Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

24 Males Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

25 Males Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

26 Males Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

27 Males Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

28 Males 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

29 Males 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

30 Males 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

31 Males 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

32 Flyer Usage - Males Daily Newspapers Source: BBM Analytics RTS Fall 2013

33 Flyer Usage - Males Community Newspapers Source: BBM Analytics RTS Fall 2013

34 FEMALES

35 Females 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

36 Females Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

37 Females Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

38 Females Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

39 Females Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

40 Females Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

41 Females Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

42 Females Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

43 Females 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

44 Females 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

45 Females 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

46 Females 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

47 Flyer Usage - Females Daily Newspapers Source: BBM Analytics RTS Fall 2013

48 Flyer Usage - Females Community Newspapers Source: BBM Analytics RTS Fall 2013

49 ENGLISH

50 English 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

51 English Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

52 English Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

53 English Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

54 English Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

55 English Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

56 English Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

57 English Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

58 English 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

59 English 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

60 English 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

61 English 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

62 Flyer Usage – National English Daily Newspapers Source: BBM Analytics RTS Fall 2013

63 Flyer Usage – National English Community Newspapers Source: BBM Analytics RTS Fall 2013

64 FRENCH

65 French 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

66 French Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

67 French Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

68 French Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

69 French Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

70 French Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

71 French Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

72 French Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

73 French 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

74 French 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

75 French 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

76 French 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

77 Flyer Usage – National French Daily Newspapers Source: BBM Analytics RTS Fall 2013

78 Flyer Usage – National French Community Newspapers Source: BBM Analytics RTS Fall 2013

79 BRITISH COLUMBIA

80 British Columbia Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

81 British Columbia Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

82 British Columbia Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

83 British Columbia Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

84 British Columbia Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

85 British Columbia Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

86 British Columbia Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

87 British Columbia Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

88 British Columbia Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

89 British Columbia Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

90 British Columbia Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

91 British Columbia Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

92 Flyer Usage - British Columbia Daily Newspapers Source: BBM Analytics RTS Fall 2013

93 Flyer Usage - British Columbia Community Newspapers Source: BBM Analytics RTS Fall 2013

94 PRAIRIES

95 Prairie Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

96 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

97 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

98 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

99 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

100 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

101 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

102 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

103 Prairie Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

104 Prairie Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

105 Prairie Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

106 Prairie Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

107 Flyer Usage - Prairie Daily Newspapers Source: BBM Analytics RTS Fall 2013

108 Flyer Usage - Prairie Community Newspapers Source: BBM Analytics RTS Fall 2013

109 ONTARIO

110 Ontario Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

111 Ontario Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

112 Ontario Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

113 Ontario Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

114 Ontario Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

115 Ontario Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

116 Ontario Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

117 Ontario Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

118 Ontario Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

119 Ontario Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

120 Ontario Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

121 Ontario Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

122 Flyer Usage - Ontario Daily Newspapers Source: BBM Analytics RTS Fall 2013

123 Flyer Usage - Ontario Community Newspapers Source: BBM Analytics RTS Fall 2013

124 QUEBEC

125 Quebec Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

126 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

127 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

128 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

129 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

130 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

131 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

132 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

133 Quebec Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

134 Quebec Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

135 Quebec Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

136 Quebec Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

137 Flyer Usage - Quebec Daily Newspapers Source: BBM Analytics RTS Fall 2013

138 Flyer Usage - Quebec Community Newspapers Source: BBM Analytics RTS Fall 2013

139 QUEBEC FRENCH

140 Quebec French Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

141 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

142 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

143 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

144 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

145 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

146 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

147 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

148 Quebec French Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

149 Quebec French Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

150 Quebec French Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

151 Quebec French Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

152 Flyer Usage - Quebec French Daily Newspapers Source: BBM Analytics RTS Fall 2013

153 Flyer Usage - Quebec French Community Newspapers Source: BBM Analytics RTS Fall 2013

154 ATLANTIC

155 Atlantic Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

156 Atlantic Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

157 Atlantic Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

158 Atlantic Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

159 Atlantic Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

160 Atlantic Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

161 Atlantic Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

162 Atlantic Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

163 Atlantic Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

164 Atlantic Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

165 Atlantic Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

166 Atlantic Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

167 Flyer Usage - Atlantic Daily Newspapers Source: BBM Analytics RTS Fall 2013

168 Flyer Usage - Atlantic Community Newspapers Source: BBM Analytics RTS Fall 2013

169 TV VIEWING PROFILE & TRENDS

170 Who’s watching Weekly Reach across all demos is very high Time spent across all demos is substantial & remarkably similar Variances in time spent depend on life stage and daily obligations Young people are watching TV and lots of it Online is increasing TV viewing Everyone is watching TV

171 Who’s watching Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

172 How much are they watching Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

173 Gender Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

174 Gender Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

175 Language Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

176 Language Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

177 Education Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

178 Education Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

179 Household Income Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

180 Household Income Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

181 Viewing Trends Kids Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV/Total TV PPM; Total Canada; M-Su 2a-2a

182 Viewing Trends Source: BBM Canada InfoSys+ TV PPM; Total TV/Total TV PPM; Total Canada; M-Su 2a-2a Teens Average Weekly Per Capita Hours

183 Viewing Trends Adults Average Weekly Per Capita Hours Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita

184 Viewing Trends Adults Average Weekly Per Capita Hours Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita

185 Viewing Trends Adults Average Weekly Per Capita Hours Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita

186 Viewing Trends Adults Average Weekly Per Capita Hours Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita

187 Viewing Trends Adults Average Weekly Per Capita Hours Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita

188 Viewing Trends Adults Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV/Total TV PPM; Total Canada; M-Su 2a-2a

189 For more information please visit tvb.ca.